DIGITAL MARKETING STUKENT QUIZ 1
TEST
For 2 computers to talk to each other using the internet, they first need to find
each other. How do computers find each other on the internet? - ANSWER IP
address
What is the function of a cookie? - ANSWER Identifies the requesting
computer to a server.
(helps the site collect information about the visitors, can better customize their
site experience or utilize their data)
Which programming language is a static, client side language? - ANSWER
HTML
direct traffic is visitors who: - ANSWER type the URL directly into their
browser's address bar
both paid search traffic and paid referral traffic are the result of - ANSWER
online advertisements
unpaid search traffic comes when a user clicks on - ANSWER an organic
search result
A conversion rate for a retail site is - ANSWER purchases/visits
TEST
For 2 computers to talk to each other using the internet, they first need to find
each other. How do computers find each other on the internet? - ANSWER IP
address
What is the function of a cookie? - ANSWER Identifies the requesting
computer to a server.
(helps the site collect information about the visitors, can better customize their
site experience or utilize their data)
Which programming language is a static, client side language? - ANSWER
HTML
direct traffic is visitors who: - ANSWER type the URL directly into their
browser's address bar
both paid search traffic and paid referral traffic are the result of - ANSWER
online advertisements
unpaid search traffic comes when a user clicks on - ANSWER an organic
search result
A conversion rate for a retail site is - ANSWER purchases/visits
