1. What are the three central
Where are we now?, Where do we
questions of strategy?
want to go from here? and How
are we going to get there?
2. · Current financial performance
A) Where are we now?
· Market standing
· Competitive resources and
capabilities
· Competitive weaknesses
· Changing industry conditions
Are Examples of A) Where are we
now?,
B) Where do we want to go from
here? and
C) How are we going to get there? B) Where do we want to go from
here?
3. · What buyer needs to try to satisfy?
· Which growth opportunities to
empha- size?
· How to change the business
makeup?
Are Examples of A) Where are we
now?,
B) Where do we want to go from
here? and
C) How are we going to get there?
4. · Which competitive moves and business ap- C)How are we going to get
there?
proaches to use in order to
· Move company in intended direction?
· Stake out market position?
· Attract and please customers?
, MGT 4302 Exam 1
· Achieve target financial and market
perfor- mance
Are Examples of A) Where are we now?,
, MGT 4302 Exam 1
B) Where do we want to go from
here? and
C) How are we going to get there?
·Corporate Strategy in what
5. MATCH business or businesses are we or
1) in what business or businesses are
should we be?
we or should we be?
·Business strategy who should we
2) who should we compete in a
com- pete in a particular industry?
particular industry?
·Functional - Area Strategies - How
3) Area Strategies - How do we
do we implement the chose strategy
implement the chose strategy
·Operating Strategies - What specific
ac-
4)What specific action show each operating tion shows each operating
unit take?
unit take?
A)Corporate Strategy B) Business
strategy C)Functional D) Operating
Strategies
6. · Which competitive moves and
business ap- proaches to use in order
to
· Move company in intended direction?
· Stake out market position?
· Attract and please customers?
· Achieve target financial and market
perfor- mance
7. Evolving Strategies tend to Evolve
over time
8. A strategy evolves or dra-
matically proactively and