complete solutions graded A+ already passed
1. Diversification an increase in the variety of products and services a firm otters or markets
and the geographic regions in which it competes
2. Product a firm is active in several deterrent product markets
Diversifi-
cation
3. Single Business Low level of diversification. more than 95% of revenue comes from a
single product
4. Dominant between 70% and 95% of revenue comes from a single business
Busi- ness
5. Related -a firm derives less than 70% of its revenue from a single product/service
Diversifi-
cation -rest of revenue comes from activities linked to the primary
Strategy product/service
executives pursue only businesses where they can apply the resources they
6. Related- already have
Con-
strained
Diversificati
on Strategy executives pursue various business opportunities that share a limited
number of linkages
7. Related-Link
Diversificati
on Strategy a firm gets less than 70% of revenue from a single product and there are
few, if any, linkages
8. Unrelated
Diver-
sification
Strate- gy
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complete solutions graded A+ already passed
9. Conglomerate Company that combines 2+ strategic business units under one
corporation, and follows an unrelated diversification strategy.
-common in asia
10. a firm is active in several ditterent geographical markets (ditterent
regions)
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Geographic Di-
versification
11. Geographic singular focus on geographic variety
Diversificati
on Strategy
12. Product singular focus on product/service variety
Diversifi-
cation Strategy
firm is active in multiple product market and multiple geographic markets
13. Product-
Market
Diversificatio
n Strategy Framework to guide corporate diversification strategy by analyzing possible
com-
14. Core
Competence-Mar- binations of existing/new core competencies and existing/new
markets
ket Matrix
15. Diversificati Matrix
on Discount
16. Diversificati
on Premium
17. BCG
Growth-
Share
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