Questions and CORRECT Answers
3 Routines of Griffin Hill - CORRECT ANSWER - Case open, needs audit, and solution
presentation
Purpose of solution presentation - CORRECT ANSWER - Propose, persuade, convince, sell
5 plays of case open - CORRECT ANSWER - Rapport, position, benefit, proof, SNE
Define positioning - CORRECT ANSWER - Staking a claim, establishing your role, and
telling customer what you do
Purpose of needs audit - CORRECT ANSWER - Encourage critical thinking, gather
information, and break down emotional walls
Plays of needs audit - CORRECT ANSWER - Reframe, status quo, vision, isolate, SNE
Needs audit is a place to resolve customer's issue (T/F) - CORRECT ANSWER - False
Plays of solution presentation - CORRECT ANSWER - Reframe, transition to great big
benefit, proposal, SLAP (service level and pricing), Call to action/close, SNE
3 subplays of Call to action/close - CORRECT ANSWER - Question, summary of benefits,
invite (don't ask)
Summary of benefits should be a repeat of previously discussed benefits (T/F) - CORRECT
ANSWER - True