GEB 4911 Undergraduate Research in Business
Full Finals Exam Review (Qns & Ans)
2025
1. Multiple Choice
A group of undergraduate business students is conducting
research on consumer purchasing behavior. Which data collection
method is most suitable for obtaining qualitative insights?
A. Online surveys with structured questions
B. Focus group discussions
C. Data mining from transactional databases
D. Time-series analysis
ANS: B. Focus group discussions
©2025
, Rationale: Focus groups provide in-depth qualitative data by
exploring participants' attitudes, motivations, and opinions in a
discussion format.
---
2. Fill-in-the-Blank
_ is the process of systematically reviewing and synthesizing
existing academic literature to identify research gaps in business
studies.
ANS: Literature review
Rationale: A literature review involves analyzing existing
research to inform the development of a new study and highlight
areas for further investigation.
---
3. True/False
Quantitative research methods are always more reliable than
qualitative methods for business research.
ANS: False
©2025
, Rationale: The reliability of research methods depends on the
research objectives. Quantitative methods are suitable for
measurable data, while qualitative methods capture nuanced
insights.
---
4. Multiple Response
Which elements should be included in a well-structured business
research proposal? (Select all that apply.)
A. Research objectives
B. Methodology
C. Marketing strategy
D. Expected outcomes
ANS: A, B, D
Rationale: A clear research proposal outlines the objectives,
methodology, and anticipated results, while a marketing strategy
is not typically part of research design.
---
©2025
, 5. Multiple Choice
A student team is analyzing market trends to understand
consumer preferences. Which tool is best suited for visualizing
large datasets?
A. SWOT analysis
B. Regression analysis
C. Data visualization software (e.g., Tableau)
D. Business model canvas
ANS: C. Data visualization software (e.g., Tableau)
Rationale: Visualization tools like Tableau enable users to
interpret complex data through graphs and charts, making trends
more accessible.
---
6. Fill-in-the-Blank
_ sampling is a method that ensures every member of the
population has an equal chance of being selected for a study.
ANS: Random
©2025
Full Finals Exam Review (Qns & Ans)
2025
1. Multiple Choice
A group of undergraduate business students is conducting
research on consumer purchasing behavior. Which data collection
method is most suitable for obtaining qualitative insights?
A. Online surveys with structured questions
B. Focus group discussions
C. Data mining from transactional databases
D. Time-series analysis
ANS: B. Focus group discussions
©2025
, Rationale: Focus groups provide in-depth qualitative data by
exploring participants' attitudes, motivations, and opinions in a
discussion format.
---
2. Fill-in-the-Blank
_ is the process of systematically reviewing and synthesizing
existing academic literature to identify research gaps in business
studies.
ANS: Literature review
Rationale: A literature review involves analyzing existing
research to inform the development of a new study and highlight
areas for further investigation.
---
3. True/False
Quantitative research methods are always more reliable than
qualitative methods for business research.
ANS: False
©2025
, Rationale: The reliability of research methods depends on the
research objectives. Quantitative methods are suitable for
measurable data, while qualitative methods capture nuanced
insights.
---
4. Multiple Response
Which elements should be included in a well-structured business
research proposal? (Select all that apply.)
A. Research objectives
B. Methodology
C. Marketing strategy
D. Expected outcomes
ANS: A, B, D
Rationale: A clear research proposal outlines the objectives,
methodology, and anticipated results, while a marketing strategy
is not typically part of research design.
---
©2025
, 5. Multiple Choice
A student team is analyzing market trends to understand
consumer preferences. Which tool is best suited for visualizing
large datasets?
A. SWOT analysis
B. Regression analysis
C. Data visualization software (e.g., Tableau)
D. Business model canvas
ANS: C. Data visualization software (e.g., Tableau)
Rationale: Visualization tools like Tableau enable users to
interpret complex data through graphs and charts, making trends
more accessible.
---
6. Fill-in-the-Blank
_ sampling is a method that ensures every member of the
population has an equal chance of being selected for a study.
ANS: Random
©2025
