WGU C201 BUSINESS ACUMEN
OBJECTIVE ASSESSMENT
2024/2025 LATEST VERSIONS
A AND B NEWEST ACTUAL A+
GRADED
1
,1. Which two key elements does an effective organization include?
- ANS ✔Human Interaction & Structure
2. Why does a line organization structure function most effectively
in a crisis situation? - ANS ✔It establishes a direct flow of
authority
3. A company might divide itself into smaller groups that best
match the types of customers it serves. What is this an example
of? - ANS ✔Departmentalization
4. Which primary driver does management use for an
organization's structure? - ANS ✔Achievement of company goals
2
, 5. Which step in the organizing process results in management
grouping work activities into units within the organization? -
ANS ✔Departmentalization
A high-tech start-up company is launching a marketing campaign for
its new social media portal by highlighting how the portal exceeds the
connectivity and collaboration capabilities of all other social media
sites.
6. Which type of competitive advantage is this company
leveraging? - ANS ✔product
7. Which marketing strategy is devoted to maintaining continuous
bottom-line prices rather than relying on short-term price-
cutting tactics such as cents-off coupons, rebates, and special
sales? - ANS ✔Everyday Low Pricing
8. When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy? -
ANS ✔When demand for the product is driven by the end user
9. Which marketing tool is often used to build effective
relationship marketing campaigns? - ANS ✔Affinity Programs
3
, 10. Which element of the promotional mix has the advantage of
z z z z z z z z z
z messaging that can be tailored for each customer but the
z z z z z z z z z
z disadvantage of a high cost per contact? - ANS ✔Personal Selling
z z z z z z z z z z
11. What three factors should be addressed in a successful
z z z z z z z z
z marketing plan? - ANS ✔Target Market, Sales Revenue Goals and Plan
z z z z z z z z z z
z Implementation Timeline z
12. Which three characteristics are measured in demographic
z z z z z z
z segmentation? - ANS ✔Race & Ethnicity, Income and Household Size
z z z z z z z z z
13. In which three ways does business-buying behaviour differ
z z z z z z z
z from consumer-buying behaviour? - ANS ✔A group or committee
z z z z z z z z
z often makes decisions
z z
Purchasers often invite selected providers to bid on a purchase
z z z z z z z z z
Buyers face organizational influences that affect their own preferences
z z z z z z z z
14. Which three factors suggest a product should be marketed as a
z z z z z z z z z z
z specialty product? - ANS ✔Priced high
z z z z z
Purchased infrequently z
Available from a small number of retail outlets z z z z z z z
4
OBJECTIVE ASSESSMENT
2024/2025 LATEST VERSIONS
A AND B NEWEST ACTUAL A+
GRADED
1
,1. Which two key elements does an effective organization include?
- ANS ✔Human Interaction & Structure
2. Why does a line organization structure function most effectively
in a crisis situation? - ANS ✔It establishes a direct flow of
authority
3. A company might divide itself into smaller groups that best
match the types of customers it serves. What is this an example
of? - ANS ✔Departmentalization
4. Which primary driver does management use for an
organization's structure? - ANS ✔Achievement of company goals
2
, 5. Which step in the organizing process results in management
grouping work activities into units within the organization? -
ANS ✔Departmentalization
A high-tech start-up company is launching a marketing campaign for
its new social media portal by highlighting how the portal exceeds the
connectivity and collaboration capabilities of all other social media
sites.
6. Which type of competitive advantage is this company
leveraging? - ANS ✔product
7. Which marketing strategy is devoted to maintaining continuous
bottom-line prices rather than relying on short-term price-
cutting tactics such as cents-off coupons, rebates, and special
sales? - ANS ✔Everyday Low Pricing
8. When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy? -
ANS ✔When demand for the product is driven by the end user
9. Which marketing tool is often used to build effective
relationship marketing campaigns? - ANS ✔Affinity Programs
3
, 10. Which element of the promotional mix has the advantage of
z z z z z z z z z
z messaging that can be tailored for each customer but the
z z z z z z z z z
z disadvantage of a high cost per contact? - ANS ✔Personal Selling
z z z z z z z z z z
11. What three factors should be addressed in a successful
z z z z z z z z
z marketing plan? - ANS ✔Target Market, Sales Revenue Goals and Plan
z z z z z z z z z z
z Implementation Timeline z
12. Which three characteristics are measured in demographic
z z z z z z
z segmentation? - ANS ✔Race & Ethnicity, Income and Household Size
z z z z z z z z z
13. In which three ways does business-buying behaviour differ
z z z z z z z
z from consumer-buying behaviour? - ANS ✔A group or committee
z z z z z z z z
z often makes decisions
z z
Purchasers often invite selected providers to bid on a purchase
z z z z z z z z z
Buyers face organizational influences that affect their own preferences
z z z z z z z z
14. Which three factors suggest a product should be marketed as a
z z z z z z z z z z
z specialty product? - ANS ✔Priced high
z z z z z
Purchased infrequently z
Available from a small number of retail outlets z z z z z z z
4
