UF MAR3023 Exam 2 questions with verified answers graded
A+ updated to pass
1. Product a good, service, or idea consisting of a bundle of tangible and
intangible
attributes that satisfies consumers' needs and is received in
exchange for money or something else of value
2. Good has tangible attributes that a consumer's five senses can perceive
(ex: iPad); it may also have intangible attributes consisting of its
delivery or warranties and embody more abstract concepts, such
as becoming healthier or wealthier
3. Nondurable good an item consumed in one or a few uses, such as food products and fu
4. Durable good one that usually lasts over many uses, such as appliances, cars, and
mobile
phones
5. Idea a thought that leads to a product or action, such as a concept
for a new invention or getting people to vote
6. Consumer products products purchased by the ultimate consumer
7. Convenience items that the consumer purchases frequently, conveniently, and
prod- ucts with a min- imum of shopping ettort
8. Shopping products items for which the consumer compares several alternatives on
criteria such
as price, quality or style
9. Specialty products items that the consumer makes a special ettort to search out and bu
10. Unsought products items that the consumer does not know about or knows about b
does not
initially want
11. Business products products organizations buy that assist in providing other products fo
resale
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30
,UF MAR3023 Exam 2 questions with verified answers graded
A+ updated to pass
12. Derived demand sales of business products frequently result (or are derived) from the
sale of
consumer products
13. Components items that become part of the final product (ex: raw materials or par
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30
, UF MAR3023 Exam 2 questions with verified answers graded
A+ updated to pass
14. Support products items used to assist in producing other goods and services
15. Product item a specific product that has a unique brand, size, or price
16. Stock keeping a unique identification number that defines an item for ordering or
unit (SKU) inventory purposes
17. Product line a group of product or service items that are closely related because
they
satisfy a class of needs, a used together, are sold to the same
customer group, are distributed through the same outlets, or fall
within a given price range
18. Product mix consists of all of the product lines ottered by an organization
19. Continuous product that requires no new learning by consumers
innova- tion
20. Dynamically product that disrupts consumer's normal routine but does not require
contin- uous totally new learning
innovation
product that requires new learning and consumption patterns by
21. Discontinuous consumers
inno- vation
22. Protocol a statement that, before product development begins, identifies 1) a
well-de-
fined target market, 2) specific customers' needs, wants and preferences, and
3) what the product will be and do to satisfy consumers
23. New- strate- gy development
Product
Process
24. New-product
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30
A+ updated to pass
1. Product a good, service, or idea consisting of a bundle of tangible and
intangible
attributes that satisfies consumers' needs and is received in
exchange for money or something else of value
2. Good has tangible attributes that a consumer's five senses can perceive
(ex: iPad); it may also have intangible attributes consisting of its
delivery or warranties and embody more abstract concepts, such
as becoming healthier or wealthier
3. Nondurable good an item consumed in one or a few uses, such as food products and fu
4. Durable good one that usually lasts over many uses, such as appliances, cars, and
mobile
phones
5. Idea a thought that leads to a product or action, such as a concept
for a new invention or getting people to vote
6. Consumer products products purchased by the ultimate consumer
7. Convenience items that the consumer purchases frequently, conveniently, and
prod- ucts with a min- imum of shopping ettort
8. Shopping products items for which the consumer compares several alternatives on
criteria such
as price, quality or style
9. Specialty products items that the consumer makes a special ettort to search out and bu
10. Unsought products items that the consumer does not know about or knows about b
does not
initially want
11. Business products products organizations buy that assist in providing other products fo
resale
1/
30
,UF MAR3023 Exam 2 questions with verified answers graded
A+ updated to pass
12. Derived demand sales of business products frequently result (or are derived) from the
sale of
consumer products
13. Components items that become part of the final product (ex: raw materials or par
2/
30
, UF MAR3023 Exam 2 questions with verified answers graded
A+ updated to pass
14. Support products items used to assist in producing other goods and services
15. Product item a specific product that has a unique brand, size, or price
16. Stock keeping a unique identification number that defines an item for ordering or
unit (SKU) inventory purposes
17. Product line a group of product or service items that are closely related because
they
satisfy a class of needs, a used together, are sold to the same
customer group, are distributed through the same outlets, or fall
within a given price range
18. Product mix consists of all of the product lines ottered by an organization
19. Continuous product that requires no new learning by consumers
innova- tion
20. Dynamically product that disrupts consumer's normal routine but does not require
contin- uous totally new learning
innovation
product that requires new learning and consumption patterns by
21. Discontinuous consumers
inno- vation
22. Protocol a statement that, before product development begins, identifies 1) a
well-de-
fined target market, 2) specific customers' needs, wants and preferences, and
3) what the product will be and do to satisfy consumers
23. New- strate- gy development
Product
Process
24. New-product
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30
