UCF MAR 3023 Exam 1 Review (latest update) questions
well answered to pass
1. If you found this helpful, *Venmo* me
@*ASerros* to show your appreciation! Good
luck!
Marketing
2. An organizational function and a set of
processes for creating, capturing,
communicating, and delivering value to
customers and for managing customer rela-
tionships in ways that benefit the organization
and its stakeholders. Marketing Plan
3. A written document composed of an analysis
of the current marketing situation, opportunities
and threats for the firm, marketing objectives
and strategy spec- ified in terms of the four
Ps, action programs, and projected or pro
forma income (and other financial)
statements.
4. The trade of things of value between the buyer and the Exchange
seller so that each is better off as a result.
5. Core Aspects of Marketing ... Product, Price, Place,
Pro- motion (4 P's)
6. Creating value Product
7. Capturing value Price
8. Delivering value Place
9. Communicating value Promotion
10. B2C Business-to-consumer
marketing
1/
17
,UCF MAR 3023 Exam 1 Review (latest update) questions
well answered to pass
11. B2B
2/
17
, UCF MAR 3023 Exam 1 Review (latest update) questions
well answered to pass
Business-to-business
marketing
12. C2C Consumer-to-consumer
marketing
13. Evolution of marketing ... Production (1900-
1920), Sales (1920-
1950), Mar-
keting (1950-1990), Val-
ue-based marketing
(1990-Present)
14. Importance of marketing ... Can be
entrepreneurial,
expands global
presence, pervasive
across channel
members, enriches
society
15. The group of firms that make and deliver a Supply Chain
given set of goods and services.
16. A firm's target market, marketing mix, and Marketing Strategy
method of obtaining a sustainable
competitive advantage.
Sustainable Competitive
17. Something the firm can persistently do better Advantage
than its competitors.
18. 4 Macro strategies for Developing Customer Value Customer
excellence, op-
erational excellence,
prod- uct excellence,
3/
17
well answered to pass
1. If you found this helpful, *Venmo* me
@*ASerros* to show your appreciation! Good
luck!
Marketing
2. An organizational function and a set of
processes for creating, capturing,
communicating, and delivering value to
customers and for managing customer rela-
tionships in ways that benefit the organization
and its stakeholders. Marketing Plan
3. A written document composed of an analysis
of the current marketing situation, opportunities
and threats for the firm, marketing objectives
and strategy spec- ified in terms of the four
Ps, action programs, and projected or pro
forma income (and other financial)
statements.
4. The trade of things of value between the buyer and the Exchange
seller so that each is better off as a result.
5. Core Aspects of Marketing ... Product, Price, Place,
Pro- motion (4 P's)
6. Creating value Product
7. Capturing value Price
8. Delivering value Place
9. Communicating value Promotion
10. B2C Business-to-consumer
marketing
1/
17
,UCF MAR 3023 Exam 1 Review (latest update) questions
well answered to pass
11. B2B
2/
17
, UCF MAR 3023 Exam 1 Review (latest update) questions
well answered to pass
Business-to-business
marketing
12. C2C Consumer-to-consumer
marketing
13. Evolution of marketing ... Production (1900-
1920), Sales (1920-
1950), Mar-
keting (1950-1990), Val-
ue-based marketing
(1990-Present)
14. Importance of marketing ... Can be
entrepreneurial,
expands global
presence, pervasive
across channel
members, enriches
society
15. The group of firms that make and deliver a Supply Chain
given set of goods and services.
16. A firm's target market, marketing mix, and Marketing Strategy
method of obtaining a sustainable
competitive advantage.
Sustainable Competitive
17. Something the firm can persistently do better Advantage
than its competitors.
18. 4 Macro strategies for Developing Customer Value Customer
excellence, op-
erational excellence,
prod- uct excellence,
3/
17
