C
C
on
on
TEST BANK FOR
fid
fid
Marketing Management 4th EditionMark Johnston Greg Marshall
en
en
tia
tia
Chapter 1 l
l
Student name:__________
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A commonly held misconception about marketing is that it is all about advertising and
selling.
1) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
C
Accessibility : Keyboard Navigation
on
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
Topic : Marketing and Marketing Management Defined
fid
Bloom's : Remember
Difficulty : 1 Easy
Gradable : automatic
en
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
tia
2) Marketing is relevant only to people in the organization who work directly in the marketing
department.
l
2) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
Topic : Marketing and Marketing Management Defined
C
Gradable : automatic
on
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
fid
en
tia
Version 1 1
l
,C
C
on
on
3) The American Marketing Association defines marketing as “the activity, set of institutions,
fid
fid
and processes for creating, communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large.”
en
en
3) ______
⊚ true
tia
tia
⊚ false
l
l
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Topic : Marketing and Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
has only two business functions: marketing and innovation.
C
4) ______
⊚ true
on
⊚ false
fid
Question Details
AACSB : Analytical Thinking
en
Accessibility : Keyboard Navigation
Bloom's : Remember
tia
Difficulty : 1 Easy
Topic : The Concept of Customer Value
l
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
5) Sustainability refers to business practices that prolong the life cycle of a product.
5) ______
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Bloom's : Understand
C
Difficulty : 2 Medium
Topic : Marketing and Marketing Management Defined
on
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
AACSB : Ethics
fid
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
en
tia
Version 1 2
l
,C
C
on
on
6) Firms that are stuck in a production orientation mentality likely will have great difficulty
fid
fid
competing successfully for customers.
6) ______
en
en
⊚ true
⊚ false
tia
tia
Question Details
l
l
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
Topic : The Evolution of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
\hen Henry Ford said, “People can have the Model T in any color—so long that it’s black,” he
was reflecting a sales orientation.
6) ______
C
⊚ true
⊚ false
on
Question Details
fid
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
en
Bloom's : Understand
Difficulty : 2 Medium
tia
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
Topic : The Evolution of Marketing
Gradable : automatic
l
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
7) Don Peppers and Martha Rogers popularized the term one-to-one marketing. Some firms
come close to one-to-one marketing by combining flexible manufacturing with flexible
marketing to enhance customer choices.
7) ______
⊚ true
⊚ false
C
on
fid
en
tia
Version 1 3
l
, C
C
on
on
fid
fid
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
en
en
Bloom's : Understand
Difficulty : 2 Medium
tia
tia
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
Topic : The Evolution of Marketing
l
l
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 08 Don Peppers and Martha Rogers popularized th...
8) Fred Wiersema’s bookThe New Market Leaders states that marketers will continue to have
more power than customers in both B2B and B2C markets.
8) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
C
Accessibility : Keyboard Navigation
on
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
Bloom's : Remember
Difficulty : 1 Easy
fid
Topic : Marketing Trends
Gradable : automatic
en
Source : Chapter 01 Test Bank > TF Qu. 09 Fred Wiersema’s book The New Market Le...
tia
9) In the current business environment, firms have learned to be open about products and
services with consumers who have endless sources of information, including blogs, chat
l
rooms, and independent websites.
9) ______
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
Topic : Marketing Trends
C
AACSB : Technology
on
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 10 In the current business environment, firms h...
fid
en
tia
Version 1 4
l
C
on
on
TEST BANK FOR
fid
fid
Marketing Management 4th EditionMark Johnston Greg Marshall
en
en
tia
tia
Chapter 1 l
l
Student name:__________
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A commonly held misconception about marketing is that it is all about advertising and
selling.
1) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
C
Accessibility : Keyboard Navigation
on
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
Topic : Marketing and Marketing Management Defined
fid
Bloom's : Remember
Difficulty : 1 Easy
Gradable : automatic
en
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
tia
2) Marketing is relevant only to people in the organization who work directly in the marketing
department.
l
2) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
Topic : Marketing and Marketing Management Defined
C
Gradable : automatic
on
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
fid
en
tia
Version 1 1
l
,C
C
on
on
3) The American Marketing Association defines marketing as “the activity, set of institutions,
fid
fid
and processes for creating, communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large.”
en
en
3) ______
⊚ true
tia
tia
⊚ false
l
l
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Topic : Marketing and Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
has only two business functions: marketing and innovation.
C
4) ______
⊚ true
on
⊚ false
fid
Question Details
AACSB : Analytical Thinking
en
Accessibility : Keyboard Navigation
Bloom's : Remember
tia
Difficulty : 1 Easy
Topic : The Concept of Customer Value
l
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
5) Sustainability refers to business practices that prolong the life cycle of a product.
5) ______
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Bloom's : Understand
C
Difficulty : 2 Medium
Topic : Marketing and Marketing Management Defined
on
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
AACSB : Ethics
fid
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
en
tia
Version 1 2
l
,C
C
on
on
6) Firms that are stuck in a production orientation mentality likely will have great difficulty
fid
fid
competing successfully for customers.
6) ______
en
en
⊚ true
⊚ false
tia
tia
Question Details
l
l
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
Topic : The Evolution of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
\hen Henry Ford said, “People can have the Model T in any color—so long that it’s black,” he
was reflecting a sales orientation.
6) ______
C
⊚ true
⊚ false
on
Question Details
fid
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
en
Bloom's : Understand
Difficulty : 2 Medium
tia
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
Topic : The Evolution of Marketing
Gradable : automatic
l
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
7) Don Peppers and Martha Rogers popularized the term one-to-one marketing. Some firms
come close to one-to-one marketing by combining flexible manufacturing with flexible
marketing to enhance customer choices.
7) ______
⊚ true
⊚ false
C
on
fid
en
tia
Version 1 3
l
, C
C
on
on
fid
fid
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
en
en
Bloom's : Understand
Difficulty : 2 Medium
tia
tia
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
Topic : The Evolution of Marketing
l
l
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 08 Don Peppers and Martha Rogers popularized th...
8) Fred Wiersema’s bookThe New Market Leaders states that marketers will continue to have
more power than customers in both B2B and B2C markets.
8) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
C
Accessibility : Keyboard Navigation
on
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
Bloom's : Remember
Difficulty : 1 Easy
fid
Topic : Marketing Trends
Gradable : automatic
en
Source : Chapter 01 Test Bank > TF Qu. 09 Fred Wiersema’s book The New Market Le...
tia
9) In the current business environment, firms have learned to be open about products and
services with consumers who have endless sources of information, including blogs, chat
l
rooms, and independent websites.
9) ______
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
Topic : Marketing Trends
C
AACSB : Technology
on
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 10 In the current business environment, firms h...
fid
en
tia
Version 1 4
l
