Test Bank for Human Resource Management, 6th Canadian Edition by Sandra Steen 9781260881226 All Chapters 1-11 LATEST.

TEST BANK

HUMAN RESOURCE MANAGEMENT, 6TH CANADIAN EDITION BY SANDRA STEEN

,Test Bank for Human Resource Management, 6th Canadian Edition by Sandra Steen



1
CORRECT ANSWERS ARE LOCATED IN THE 2ND HALF OF THIS DOC.
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A marketing plan is broken down into various components and specifies the marketing
activities for a specific period of time.
⊚ true
⊚ false

2) If customers want product A more than product B, the demand for product A will be
more
than product B.
⊚ true
⊚ false

3) Marketers find it practical to sell their products and services to everyone.
⊚ true
⊚ false

4) The process of identifying customer segments that a company wants to target with its
products and services requires market research.
⊚ true
⊚ false

5) Marketing is about an exchange—the trade of things of value between the buyer and the
seller so that each is better off as a result.
⊚ true
⊚ false

6) Marketing mix is the controllable set of activities that a firm uses to respond to the wants
of
its target markets.
⊚ true
⊚ false

7) Services are tangible customer benefits that are produced by people or machines and can
be
easily separated from the producer.
⊚ true
⊚ false

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8) Ideas include thoughts, opinions, philosophies, and intellectual concepts that cannot be
marketed.
⊚ true
⊚ false

9) Price doesn't always have to be calculated in monetary terms.
⊚ true
⊚ false

10) Promotion generally can enhance a product or service's value.
⊚ true
⊚ false

11) Marketers can deliver greater value to consumers by treating the four Ps as separate
components rather than configuring them as a whole.
⊚ true
⊚ false

12) Some companies engage in both B2B and B2C marketing at the same time.
⊚ true
⊚ false

13) Marketing cannot be designed to benefit an entire industry at a time.
⊚ true
⊚ false

14) The four different marketing orientations include product orientation, buyer
orientation,

, market orientation, and value-based orientation.
⊚ true
⊚ false

15) Product-oriented companies start the product development process within the
company;
whereas market-oriented companies start the process by looking at the market.
⊚ true
⊚ false

16) Product-oriented companies focus on whether the products best satisfy customers'
needs.
⊚ true
⊚ false

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17) Marketing is now an activity that is designed exclusively to produce and sell products.
⊚ true
⊚ false

MULTIPLE CHOICE - Choose the one alternative that best completes the statement or
answers the question.
18) By definition, which of the following is NOT considered a marketing activity?
A) creating offerings
B) communicating offerings
C) delivering offerings
D) selling offerings

19) Which of the following is NOT required for marketing to occur?
A) two or more parties (individuals or organizations) with unsatisfied needs.
B) unsatisfied needs that can only be satisfied by physical products, not services.
C) a desire and ability on their part to be satisfied.
D) a way for the parties to communicate.