TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth. All Chapters 1-22. (Complete Download).

TEST BANK for Digital Marketing Strategy:
An Integrated Approach to Online Marketing
3rd Edition by Simon Kingsnorth.
All Chapters 1 - 22

,TABLE OF CONTENT ub ub




ub Chapter 1: The foundati ons of digital marketing.
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ub Chapter 2: Understanding the digital ecosystem
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ub Chapter 3: Integrating digital into wider organizat
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ion strategy Page : 13
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Chapter 4: Understanding the evolving digital cons
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Chapter 5: Barriers, considerations and data prote
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ction in digital marketing strategy Page : 21 Chapt
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er 6: Enabling technologies for online marketing a
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nd digital transformation Page : 25 Chapter 7: Pla
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nning your digital marketing strategy –
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Objectives, Page : 29 ub ub ub ub




Chapter 8: SEO strategy and organic techniques Pa
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ge : 34ub ub ub




Chapter 9: Building and optimizing a winning paid
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search strategy Page : 38 ub ub ub ub ub




Chapter 10: Display advertising and programmatic
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targeting Page : 42
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ub Chapter 11: Tailoring your social media strategy .
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Page : 45 ub ub ub

,Chapter 12: Marketing automation, messaging an
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d email marketing –
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the unsung heroes. Page : 50 Chapter 13: Affiliate
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s schemes and partnerships to deliver highly targe
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ted leads Page : 53
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Chapter 14: Lead generation that delivers results .
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Page : 56 ub ub ub




Chapter 15: Content strategy – ub ub ub ub




a key pillar of success Page : 60
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Chapter 16: Personalizing the customer journey an
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d digital experience Page : 65
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Chapter 17: Effective Experience Design (XD) . Pag
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e : 69
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Chapter 18: Optimizing your e- ub ub ub ub




commerce platform . Page : 72 ub ub ub ub ub ub




Chapter 19: Managing loyalty, CRM and data . Pa
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ge : 75 ub ub ub




Chapter 20: Measuring success through data analy
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tics and reporting Page : 80
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Chapter 21: Providing a smooth online service and
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customer experience Page : 84 ub ub ub ub ub




Chapter 22: Putting together your digital marketin
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g strategy. Page : 87
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, Digital Marketing Strategy 3e by Simon Kingsnorth
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Chapter 1: The foundations of digital marketing T
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est bank answers
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1. a), b), d), e)
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2. False
3. c)
4. b)
5. b)
6. c)
7. a)
8. d)
9. True
10. False:
11. b)
12. False
13. c)
14. b)
15. b)
16. True
17. a)
18. c)
19. c)
20. a), b) ub