Table of Contents
1 Introduction
2 Theoretical Definitions
3 Corporate Identity Management
4 Key Values for African Bank's Stakeholders
5 Tangible vs. Intangible Elements of Corporate Identity
6. Significance of Corporate Identity in PR
7 lessons learned
Conclusion
References
, Introduction
Corporate strategy and corporate identity are important for making the stakeholders think in a
certain way about the organization. Corporate identity is the set of visual, cultural, and
communicative features that define a company, while corporate strategy is a set of long-term goals
and competitive dynamic of the organization. The following assignment is to explore the connection
between these and the significance of both in Public Relations.
The task additionally analyzes corporate identity management in the African Bank’s redesign (as
discussed in the article bf{ Space is being like “Blue Label Media partners with African Bank to roll
out new corporate identity” process in its implementation. It focuses on the corporate identity
strategies that were deployed, the difference between tangible/intangible aspects of corporate
identity, and the values that should be conveyed to stakeholders. Also covered is the importance of
corporate identity in doing business with good reputation and trust.
1
What is Corporate Identity?
And as a leadership attribute, corporate identity is the distinguishing branding of an organization. It
encompasses tangible elements like logos, colors, and typography, as well as intangible aspects like
company culture, values, and communication style. Corporate identity influences stakeholder
perceptions of the organization, which is critical for establishing brand recognition and trust.
What is the Corporate Strategy?
Corporate strategy is an overarching approach an organization takes to realize its long-term
objective and sustain its competitive advantage. It encompasses decisions related to market
positioning, growth opportunities, resource allocation, and stakeholder engagement. Corporate
strategy governs the company’s actions to ensure they aligned with its vision, mission, and goals.
Corporate Identity and Corporate Strategy Relationship
And corporate identity is closely related to the corporate strategy, as identity is the external face of
a company’s strategy and goals. Corporate identity strongly defines the branding, messaging, and
1 Introduction
2 Theoretical Definitions
3 Corporate Identity Management
4 Key Values for African Bank's Stakeholders
5 Tangible vs. Intangible Elements of Corporate Identity
6. Significance of Corporate Identity in PR
7 lessons learned
Conclusion
References
, Introduction
Corporate strategy and corporate identity are important for making the stakeholders think in a
certain way about the organization. Corporate identity is the set of visual, cultural, and
communicative features that define a company, while corporate strategy is a set of long-term goals
and competitive dynamic of the organization. The following assignment is to explore the connection
between these and the significance of both in Public Relations.
The task additionally analyzes corporate identity management in the African Bank’s redesign (as
discussed in the article bf{ Space is being like “Blue Label Media partners with African Bank to roll
out new corporate identity” process in its implementation. It focuses on the corporate identity
strategies that were deployed, the difference between tangible/intangible aspects of corporate
identity, and the values that should be conveyed to stakeholders. Also covered is the importance of
corporate identity in doing business with good reputation and trust.
1
What is Corporate Identity?
And as a leadership attribute, corporate identity is the distinguishing branding of an organization. It
encompasses tangible elements like logos, colors, and typography, as well as intangible aspects like
company culture, values, and communication style. Corporate identity influences stakeholder
perceptions of the organization, which is critical for establishing brand recognition and trust.
What is the Corporate Strategy?
Corporate strategy is an overarching approach an organization takes to realize its long-term
objective and sustain its competitive advantage. It encompasses decisions related to market
positioning, growth opportunities, resource allocation, and stakeholder engagement. Corporate
strategy governs the company’s actions to ensure they aligned with its vision, mission, and goals.
Corporate Identity and Corporate Strategy Relationship
And corporate identity is closely related to the corporate strategy, as identity is the external face of
a company’s strategy and goals. Corporate identity strongly defines the branding, messaging, and
