MGT 6311- DIGITAL MARKETING EXAM
LATEST QUESTIONS AND CORRECT
ANSWERS
Marketing - CORRECT ANSWER Creation and
satisfaction of demand for a product or service.
Digital Marketing - CORRECT ANSWER Utilizing the
internet and other digital channels to drive demand
for products and services
Strategy - CORRECT ANSWER Set of ideas that outline
how a product or brand will meet its objectives
Tactic - CORRECT ANSWER A specific action or method
that contributes to achieving a goal.
Components of GOST strategy - CORRECT ANSWER
Goals
,Objectives
Strategies
Tactics
What are the Five Cs? - CORRECT ANSWER Customers
Company
Collaborators
Competitors
Context
Customers (5 Cs) - CORRECT ANSWER Potential buyers
with wants and needs that the company aims to fulfill
with its offerings
Business vs. non-business buyers
,Company (5 Cs) - CORRECT ANSWER The org or
business unit providing certain goods or services
Look internally at messaging, positioning, etc.
SWOT - CORRECT ANSWER Strength, Weakness,
Opportunities, Threats
Competitors (5 Cs) - CORRECT ANSWER Orgs that offer
products or services that aim to fulfill the same
wants/needs of the same customers as the company's
offering
Collaborators (5 Cs) - CORRECT ANSWER External
business entities that work with the company to
create value for customers
, Context (5 Cs) - CORRECT ANSWER The environment in
which the company operates and its associated
elements
What does PESTEL stand for? - CORRECT ANSWER
Political
Economic
Sociocultural
Technological
Ecological
Legal
What are the steps of a customer marketing model? -
CORRECT ANSWER Awareness
Interest & Engagement
Acquisition
Customer Segmentation
LATEST QUESTIONS AND CORRECT
ANSWERS
Marketing - CORRECT ANSWER Creation and
satisfaction of demand for a product or service.
Digital Marketing - CORRECT ANSWER Utilizing the
internet and other digital channels to drive demand
for products and services
Strategy - CORRECT ANSWER Set of ideas that outline
how a product or brand will meet its objectives
Tactic - CORRECT ANSWER A specific action or method
that contributes to achieving a goal.
Components of GOST strategy - CORRECT ANSWER
Goals
,Objectives
Strategies
Tactics
What are the Five Cs? - CORRECT ANSWER Customers
Company
Collaborators
Competitors
Context
Customers (5 Cs) - CORRECT ANSWER Potential buyers
with wants and needs that the company aims to fulfill
with its offerings
Business vs. non-business buyers
,Company (5 Cs) - CORRECT ANSWER The org or
business unit providing certain goods or services
Look internally at messaging, positioning, etc.
SWOT - CORRECT ANSWER Strength, Weakness,
Opportunities, Threats
Competitors (5 Cs) - CORRECT ANSWER Orgs that offer
products or services that aim to fulfill the same
wants/needs of the same customers as the company's
offering
Collaborators (5 Cs) - CORRECT ANSWER External
business entities that work with the company to
create value for customers
, Context (5 Cs) - CORRECT ANSWER The environment in
which the company operates and its associated
elements
What does PESTEL stand for? - CORRECT ANSWER
Political
Economic
Sociocultural
Technological
Ecological
Legal
What are the steps of a customer marketing model? -
CORRECT ANSWER Awareness
Interest & Engagement
Acquisition
Customer Segmentation
