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,Chapter One
Discussion Questions
1. Define The Term Supply Chain Management In Your Own Words, And List
Its Most Important Activities.
Ans.: The Supply-Chain Council’s Definition Of Supply Chain Management Is
“[M]Anaging Supply And Demand, Sourcing Raw Materials And Parts, Manufacturing
And Assembly, Warehousing And Inventory Tracking, Order Entry And Order
Management, Distribution Across All Channels, And Delivery To The Customer.
These Are Also The Most Important Activities, However Integration Of Key Supply
Chain Processes Might Also Be Included In There.
2. Can A Small Business Like A Local Sandwich Or Bicycle Shop Benefit From
Practicing Supply Chain Management? What Would They Most Likely
Concentrate On?
Ans.: Yes, Any Organization Can Implement At Least Some Of The Important
Concepts. A Good Place To Start Is The Rationalization Or Reduction Of The Supply
Base. Small Businesses Might Also Want To Concentrate On Customers As A Starting
Point.
3. Describe And Draw A Supply Chain For A Bicycle Repair Shop And List The
Important Supply Chain Members.
Ans.: This Will Vary From Student To Student, But Should Include For Instance
Parts Suppliers, Bicycle Suppliers And Other Suppliers (Ie, Helmet Suppliers) And
Services (Ie, Repair Services) As 1st-Tier Suppliers And Bicycle Owners As 1st-Tier
Customers.
4. Can A Bicycle Repair Shop Have More Than One Supply Chain? Explain.
Ans.: Yes. Every Repair Item The Firm Stocks Has Potentially A Different Supply
Chain Associated With It.
5. What Roles Do “Collaboration” And “Trust” Play In The Practice Of Supply
Chain Management?
Ans.: This Is Essential For Process Integration. Sharing Information And Determining
Joint Strategies Is Part Of The Integration/Collaboration Process, And To Do This, Trust
Must Be Present Between The Customer/Focal Firm/Supplier.
,6. Why Don’t Firms Just Become More Vertically Integrated (Eg. Buy Out Suppliers
And Customers), Instead Of Trying To Manage Their Supply Chains?
Ans.: This Could Cause A Loss Of Focus And Keep Managers/Employees From
Doing Their Core Competencies, Resulting In Loss Of Performance.
7. What Types Of Organizations Would Benefit The Most From Practicing Supply
Chain Management? What Sorts Of Improvements Could Be Expected?
Ans.: Firms With Many Suppliers, Many Complex Products, Large Inventories And
Many Customers (In Other Words, Firms With Many Supply Chains). Gains Would Be
Lower Purchasing Costs, Lower Carrying Costs, Better Product Quality, And Better
Customer Service.
8. What Are The Benefits Of Supply Chain Management?
Ans.: Reduction Of The Bullwhip Effect, Better Buyer/Supplier Relationships, Better
Quality, Lower Costs, Better Customer Service, Higher Demand, More Profits.
9. Can Nonprofit, Educational, Or Government Organizations Benefit From Supply
Chain Management? How?
Ans.: Yes. All Services And Organizations Can Benefit In Terms Of At Least Better
Customer Service, Better Inventory Management, And Cheaper Purchase Prices.
10. What Does The Term, “Third-Tier Supplier” Mean? What About “Third-Tier
Customer”? What About The “Focal Firm”? Provide Examples.
Ans.: First-Tier Suppliers Are The Focal Firm’s Direct Suppliers. 2nd-Tier Suppliers
Are The Focal Firm’s Suppliers’ Direct Suppliers. 3rd-Tier Suppliers Are The Focal
Firm’s Suppliers’ Suppliers’ Suppliers. Company A Sells Wood To Company B.
Company B Sells Furniture To Company C. Company C Sells The Furniture To Wal-
Mart. Company A Is Wal-Mart’s 3rd- Tier Supplier. Similarly, The Focal Firm’s
Customers’ Customers’ Customers Are Their 3rd-Tier Customers. The Focal Firm Just
Refers To The Firm In Question, Or In The Topic Of Discussion.
11. What Is The Bullwhip Effect And What Causes It? How Would You Try To
Reduce The Bullwhip Effect?
Ans.: The Magnification Of Safety Stock And Erratic Buying Behavior As Customers
Along The Supply Chain Forecast Demand And Add Safety Stock To Their Forecasts And
Production Schedules Causes The Bullwhip Effect. As We Move Further Back Up The
Supply Chain Then, More And More Of The Output Is In The Form Of Safety Stocks.
Reducing The Need To Forecast (By Agreeing On A Future Purchase Quantity Or Using
Cpfr) Is One Way To Reduce The Bullwhip Effect.
, 12. When Did The Idea And Term, Supply Chain Management, First Begin To Be
Thought About And Discussed? Which Two Operations Management Practices
Became The Origin Of