[TYPE THE COMPANY NAME]
MNM3712 Assignment
1 (COMPLETE
ANSWERS) Semester
1 2025 - DUE 3 April
2025
[Type the document subtitle]
[Pick the date]
[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of
the contents of the document.]
, MNM3712 Assignment 1 (COMPLETE
ANSWERS) Semester 1 2025 - DUE 3 April
18:00PM 2025; 100%
Book
Customer Relationship Management
MNM3712 Assignment 1 (COMPLETE ANSWERS) Semester 1 2025 - DUE 3
April 18:00PM 2025; 100% correct solutions and explanations.
QUESTION 1 Refer to the 1st for Women case study in the case study book
and the profile of Ms Lebogang Mkhize on page 7 of this tutorial letter to
answer the question that follows. You can make your own assumptions based
on the 1st for Women case study, the South African insurance industry and
the customer profile of Ms Lebogang Mkhize when you answer the question.
Advise 1st for Women on two practical retention strategies it can use in each
stage of the relationship development ladder of loyalty to ensure that a
customer such as Ms Lebogang Mkhize remains with the company and
progresses to
To advise 1st for Women on practical retention strategies for Ms. Lebogang Mkhize, we can
utilize the Customer Loyalty Ladder, which outlines stages in the customer relationship
journey. Each stage requires tailored strategies to encourage progression toward deeper loyalty.
Boolkah
1. Suspect Stage
Definition: Potential customers aware of 1st for Women but have not yet engaged.
Retention Strategies:
Targeted Awareness Campaigns: Implement marketing initiatives highlighting 1st for
Women's commitment to women's safety and empowerment, resonating with individuals
like Ms. Mkhize who value such causes.
Community Engagement: Host events or workshops focusing on issues pertinent to
South African women, positioning the brand as a supportive community partner.
2. Prospect Stage
Definition: Individuals considering 1st for Women for their insurance needs.
Retention Strategies:
MNM3712 Assignment
1 (COMPLETE
ANSWERS) Semester
1 2025 - DUE 3 April
2025
[Type the document subtitle]
[Pick the date]
[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of
the contents of the document.]
, MNM3712 Assignment 1 (COMPLETE
ANSWERS) Semester 1 2025 - DUE 3 April
18:00PM 2025; 100%
Book
Customer Relationship Management
MNM3712 Assignment 1 (COMPLETE ANSWERS) Semester 1 2025 - DUE 3
April 18:00PM 2025; 100% correct solutions and explanations.
QUESTION 1 Refer to the 1st for Women case study in the case study book
and the profile of Ms Lebogang Mkhize on page 7 of this tutorial letter to
answer the question that follows. You can make your own assumptions based
on the 1st for Women case study, the South African insurance industry and
the customer profile of Ms Lebogang Mkhize when you answer the question.
Advise 1st for Women on two practical retention strategies it can use in each
stage of the relationship development ladder of loyalty to ensure that a
customer such as Ms Lebogang Mkhize remains with the company and
progresses to
To advise 1st for Women on practical retention strategies for Ms. Lebogang Mkhize, we can
utilize the Customer Loyalty Ladder, which outlines stages in the customer relationship
journey. Each stage requires tailored strategies to encourage progression toward deeper loyalty.
Boolkah
1. Suspect Stage
Definition: Potential customers aware of 1st for Women but have not yet engaged.
Retention Strategies:
Targeted Awareness Campaigns: Implement marketing initiatives highlighting 1st for
Women's commitment to women's safety and empowerment, resonating with individuals
like Ms. Mkhize who value such causes.
Community Engagement: Host events or workshops focusing on issues pertinent to
South African women, positioning the brand as a supportive community partner.
2. Prospect Stage
Definition: Individuals considering 1st for Women for their insurance needs.
Retention Strategies:
