COM3706 Assignment 1
(COMPLETE ANSWERS)
Semester 1 2025 - DUE March
2025
FOR ASSISTANCE CONTACT:
,COM3706 Assignment 1 (COMPLETE
ANSWERS) Semester 1 2025 - DUE March
2025
Topic: A social media analysis study to understand
how your selected public broadcasting radio
station1 engages its audience on social media2. As
a researcher, Karibu Media Strategies, an
international company based in Tanzania, has
appointed you to investigate how your public
broadcasting radio station engages its audiences
on social media. This entails that you should select
a public broadcasting radio station of your choice
in order to conduct the social media analysis3 to
understand how your selected radio station is
engaging its audiences via social media such as
Facebook, Instagram, YouTube or TikTok (you will
need to select one social media platform that is
accessible to you and has enough data to analyse).
You may analyse the last 50 posts on its social
media page to provide a specific answer of how the
radio station engages its audiences through social
media. For instance, you could investigate the
main themes that your radio station is likely to post
on social media, whether the audiences are likely
to respond positively or negatively to the social
media post of your radio station, and/or provide a
statistical report of the social media posts (tweets,
, statuses). The study is both qualitative and
quantitative as you will be required to read through
the social media posts and comments to provide
your general interpretation of the meanings of text,
images and video (qualitative). As a
communication scholar, you may also be interested
in interpreting whether the language used is
persuasive, emotive, formal, informal or humorous
(qualitative). You may also count how often a
specific topic or theme such as news, sports,
programme update, questions, community
engagement, opinion polls or quizzes are
represented on the page (quantitative). You will
also be required to categorise the text into various
categories such as programme updates, sports,
quizzes, news, and the like, or categorise how the
viewers respond positively, neutrally or negatively
toward the social media posts of the radio station
(quantitative). You may also provide a statistical
analysis (quantitative) of the social media page by
describing how often audiences post; how many
followers it has on its page; what the average
number of comments, retweets/sharing or
likes/reactions is; and what the most popular or
less popular posts are. INSTRUCTIONS FOR
ASSIGNMENT 01 With the above in mind, you are
expected to present a research proposal
(COMPLETE ANSWERS)
Semester 1 2025 - DUE March
2025
FOR ASSISTANCE CONTACT:
,COM3706 Assignment 1 (COMPLETE
ANSWERS) Semester 1 2025 - DUE March
2025
Topic: A social media analysis study to understand
how your selected public broadcasting radio
station1 engages its audience on social media2. As
a researcher, Karibu Media Strategies, an
international company based in Tanzania, has
appointed you to investigate how your public
broadcasting radio station engages its audiences
on social media. This entails that you should select
a public broadcasting radio station of your choice
in order to conduct the social media analysis3 to
understand how your selected radio station is
engaging its audiences via social media such as
Facebook, Instagram, YouTube or TikTok (you will
need to select one social media platform that is
accessible to you and has enough data to analyse).
You may analyse the last 50 posts on its social
media page to provide a specific answer of how the
radio station engages its audiences through social
media. For instance, you could investigate the
main themes that your radio station is likely to post
on social media, whether the audiences are likely
to respond positively or negatively to the social
media post of your radio station, and/or provide a
statistical report of the social media posts (tweets,
, statuses). The study is both qualitative and
quantitative as you will be required to read through
the social media posts and comments to provide
your general interpretation of the meanings of text,
images and video (qualitative). As a
communication scholar, you may also be interested
in interpreting whether the language used is
persuasive, emotive, formal, informal or humorous
(qualitative). You may also count how often a
specific topic or theme such as news, sports,
programme update, questions, community
engagement, opinion polls or quizzes are
represented on the page (quantitative). You will
also be required to categorise the text into various
categories such as programme updates, sports,
quizzes, news, and the like, or categorise how the
viewers respond positively, neutrally or negatively
toward the social media posts of the radio station
(quantitative). You may also provide a statistical
analysis (quantitative) of the social media page by
describing how often audiences post; how many
followers it has on its page; what the average
number of comments, retweets/sharing or
likes/reactions is; and what the most popular or
less popular posts are. INSTRUCTIONS FOR
ASSIGNMENT 01 With the above in mind, you are
expected to present a research proposal
