WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT LATEST VERSIONS A AND B NEWEST ACTUAL

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WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT
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2024/2025 LATEST VERSIONS A AND B NEWEST ACTUAL
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1. Which two key elements does an effective organization include?
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- ANS ✔Human Interaction & Structure
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2. Why does a line organization structure function most effectively
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in a crisis situation? - ANS ✔It establishes a direct flow of authority
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3. A company might divide itself into smaller groups that best matc
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h the types of customers it serves. What is this an example of? -
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ANS ✔Departmentalization
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4. Which primary driver does management use for an organization
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's structure? - ANS ✔Achievement of company goals
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5. Which step in the organizing process results in management gro
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uping work activities into units within the organization? -
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ANS ✔Departmentalization
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A high-tech start-
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up company is launching a marketing campaign for its new social med
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ia portal by highlighting how the portal exceeds the connectivity and c
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ollaboration capabilities of all other social media sites.
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6. Which type of competitive advantage is this company leveraging
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? - ANS ✔product
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7. Which marketing strategy is devoted to maintaining continuous
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bottom-line prices rather than relying on short-term price-
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cutting tactics such as cents-
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off coupons, rebates, and special sales? -
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h ANS ✔Everyday Low Pricing
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8. When would a pull promotional strategy enhance a competitive
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advantage to market a product better than a push strategy? -
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h ANS ✔When demand for the product is driven by the end user
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9. Which marketing tool is often used to build effective relationshi
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p marketing campaigns? - ANS ✔Affinity Programs
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10. Which element of the promotional mix has the advantage o
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f messaging that can be tailored for each customer but the disad
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vantage of a high cost per contact? - ANS ✔Personal Selling
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11. What three factors should be addressed in a successful mar
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keting plan? - h h




h ANS ✔Target Market, Sales Revenue Goals and Plan Implementatio
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n Timeline
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12. Which three characteristics are measured in demographic
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segmentation? - h




h ANS ✔Race & Ethnicity, Income and Household Size
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13. In which three ways does business-
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buying behaviour differ from consumer-buying behaviour? -
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h ANS ✔A group or committee often makes decisions
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Purchasers often invite selected providers to bid on a purchase
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Buyers face organizational influences that affect their own preference
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14. Which three factors suggest a product should be marketed
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as a specialty product? - ANS ✔Priced high
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Purchased infrequently h




Available from a small number of retail outlets
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15. With which two types of products does a marketing strateg
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y rely on advertising more than personal selling? -
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h ANS ✔Accessories to primary products
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Consumable supplies h




16. After years of marketing a body lotion, a cosmetics compan
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y begins promoting the lotion as an insect repellent as well. In w
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hich three product life cycle extension strategies did this compa
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ny engage? -
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h ANS ✔Adding new users, finding new uses for the product, increasi
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ng frequency of use.
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17. What are three qualities of strong brand equity? -
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h ANS ✔Awareness, Loyalty and favourable images
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18. A customer intends to purchase her favorited cereal. It is o
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ut of stock, so she purchases an alternative brand of cereal inste
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ad. Which stage of brand loyalty is this customer in? -
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h ANS ✔brand preference
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19. Which manufacturer distribution model is enhanced by th
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e shipping and tracking capabilities of a global package delivery
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service? - ANS ✔Direct h h h




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