Chapter 12: Sports
Journalism and Ethics,
Public relations
Chapter 11: The Influence
of Social Media and The line between
Twitter journalism and
entertainment is Chapter 15: Humour
increasingly blurred.
Twitter and Instagram Sensationalist headlines
have changed sports often overshadow role of humour in Sports
journalism forever. responsible reporting. Journalism: Humour can
Journalists must now Role of PR in Sports: be a powerful tool in
verify stories against Public relations plays a sports journalism, offering
direct statements from significant role in shaping a way to engage readers,
athletes or teams. the public image of sports lighten the tone, and
Misinformation spreads organizations, athletes, provide a fresh perspective
quickly. Fake news, and events. on sports stories.
manipulated images, and Journalist-PR Challenges of Writing
unverified rumors often Relationship: complex Humour: Writing humour
gain traction before being relationship between in sports journalism
corrected. journalists and PR requires skill and timing,
Journalists face professionals, who can as poorly executed jokes
increased harassment both assist and hinder can fall flat or even offend
online. Trolls, extreme access to information. readers.
fans, and agenda-driven Ethical Considerations:
attacks have made Journalists must navigate
reporting more ethical dilemmas when
challenging. dealing with PR,
balancing the need for
access with the
responsibility to maintain
editorial independence.
, Chapter 18: Race and
Chapter 16: Data and Diversity in Sports
Analytics in Sports Journalism
Journalism an Statistics Chapter 19: Sexuality
Racial bias exists in how
AI and automation are athletes are covered. Women’s sports receive
playing a growing role. Black athletes are often significantly less
Some outlets use framed as “naturally coverage. Despite rising
algorithms to generate gifted” rather than interest, media outlets still
basic match reports. hardworking, while white devote a fraction of their
The challenge is athletes are praised for resources to women’s
balancing numbers with intelligence and competitions.
storytelling. Fans still leadership. Sexism in sports
crave emotional, human- Journalistic diversity journalism is still
centered sports remains an issue. Sports prevalent. Female
narratives. media still lacks reporters face harassment
importance of statistics: significant representation and often struggle for
providing context, from minority groups. equal opportunities.
historical comparisons Athletes are using their visibility and
and factual basis platforms to challenge representation,
challenge of interpreting racism. Sports journalism importance of normalizing
data: misinterpretation must evolve to cover diverse sexual identities in
can lead to misleading activism more sport (LGBTQ+)
narratives responsibly. positive and inclusive
evolution: growing journalists can shape reporting can help break
emphasis on metrics like narratives, they have the down barriers
player efficiency ratings, responsibility to challenge
expected goals (xG) etc racial stereotypes and
promote inclusivity
Journalism and Ethics,
Public relations
Chapter 11: The Influence
of Social Media and The line between
Twitter journalism and
entertainment is Chapter 15: Humour
increasingly blurred.
Twitter and Instagram Sensationalist headlines
have changed sports often overshadow role of humour in Sports
journalism forever. responsible reporting. Journalism: Humour can
Journalists must now Role of PR in Sports: be a powerful tool in
verify stories against Public relations plays a sports journalism, offering
direct statements from significant role in shaping a way to engage readers,
athletes or teams. the public image of sports lighten the tone, and
Misinformation spreads organizations, athletes, provide a fresh perspective
quickly. Fake news, and events. on sports stories.
manipulated images, and Journalist-PR Challenges of Writing
unverified rumors often Relationship: complex Humour: Writing humour
gain traction before being relationship between in sports journalism
corrected. journalists and PR requires skill and timing,
Journalists face professionals, who can as poorly executed jokes
increased harassment both assist and hinder can fall flat or even offend
online. Trolls, extreme access to information. readers.
fans, and agenda-driven Ethical Considerations:
attacks have made Journalists must navigate
reporting more ethical dilemmas when
challenging. dealing with PR,
balancing the need for
access with the
responsibility to maintain
editorial independence.
, Chapter 18: Race and
Chapter 16: Data and Diversity in Sports
Analytics in Sports Journalism
Journalism an Statistics Chapter 19: Sexuality
Racial bias exists in how
AI and automation are athletes are covered. Women’s sports receive
playing a growing role. Black athletes are often significantly less
Some outlets use framed as “naturally coverage. Despite rising
algorithms to generate gifted” rather than interest, media outlets still
basic match reports. hardworking, while white devote a fraction of their
The challenge is athletes are praised for resources to women’s
balancing numbers with intelligence and competitions.
storytelling. Fans still leadership. Sexism in sports
crave emotional, human- Journalistic diversity journalism is still
centered sports remains an issue. Sports prevalent. Female
narratives. media still lacks reporters face harassment
importance of statistics: significant representation and often struggle for
providing context, from minority groups. equal opportunities.
historical comparisons Athletes are using their visibility and
and factual basis platforms to challenge representation,
challenge of interpreting racism. Sports journalism importance of normalizing
data: misinterpretation must evolve to cover diverse sexual identities in
can lead to misleading activism more sport (LGBTQ+)
narratives responsibly. positive and inclusive
evolution: growing journalists can shape reporting can help break
emphasis on metrics like narratives, they have the down barriers
player efficiency ratings, responsibility to challenge
expected goals (xG) etc racial stereotypes and
promote inclusivity
