SOLUTIONS
What uncontrollable marketing element provides user
input as to how the company delivers upon its value
proposition?
Quality control inspections
Product delivery schedule
Competitive elements
Consumer feedback - CORRECT -Consumer
feedback
Which controllable marketing function should a company
use to achieve its firm-level goals and to satisfy the target
customers' needs and wants?
Sales
Promotion
Production
,Product - CORRECT -Product
Which controllable element is included in the marketing
mix?
Legal
Product
Political
Environmental - CORRECT -Product
A marketer introduces a tutorial video featuring the
company's new cosmetic line.
Which set of elements from the marketing mix is the
marketer using?
Price and place
Product and price
Promotion and place
,Product and promotion - CORRECT -Product
and promotion
A realtor representing luxury condominiums offers pre-
construction discounts to clients.
Which part of the marketing mix does this approach
represent?
Place
Price
Product
Promotion - CORRECT -Price
An online consignment store offers free gifts with
purchases within the next 30 days using an attractive and
easy-to-use website.
Which part of the marketing mix is represented by the
company's website?
, Price and place
Product and price
Promotion and price
Place and promotion - CORRECT -Place and
promotion
An online consignment store offers gently used designer
fashions and sends weekly text alerts to customers of new
arrivals and popular items.
Which element of a marketing mix is represented by this
store's text alerts?
Place
Price
Product
Promotion - CORRECT -Promotion