MNG3709
ASSIGNMENT 1 2025
DUE 3 APRIL 2025
SEMESTER 1 2025
, MNM3709
ASSIGNMENT 1 2025
DUE: 3 APRIL 2025
QUESTION 1
Conduct an external analysis of Signature Restaurant for 2025 and beyond. Your
answer should include the theoretical discussion of what an external analysis is
in strategic marketing (2 marks) and practical examples of five opportunities and
five threats that could impact the restaurant’s future success (10 marks).
[Marking rubric on page 6].
According to chapter 6 external analysis in strategic marketing external analysis in
strategic marketing involves evaluating macro-environmental and competitive factors
that can impact a business. This analysis helps businesses identify opportunities and
threats in their external environment, allowing them to make informed strategic
decisions. Doing conducting an external analysis, businesses can anticipate market
trends, customer preferences, and industry challenges, which are crucial for maintaining
a competitive edge.
Opportunities for Signature Restaurant
Growth of the Fine-Dining Market in South Africa
The demand for luxury dining experiences is increasing as South Africa's middle and
upper-class populations grow.
Expansion into New Locations with High Foot Traffic
ASSIGNMENT 1 2025
DUE 3 APRIL 2025
SEMESTER 1 2025
, MNM3709
ASSIGNMENT 1 2025
DUE: 3 APRIL 2025
QUESTION 1
Conduct an external analysis of Signature Restaurant for 2025 and beyond. Your
answer should include the theoretical discussion of what an external analysis is
in strategic marketing (2 marks) and practical examples of five opportunities and
five threats that could impact the restaurant’s future success (10 marks).
[Marking rubric on page 6].
According to chapter 6 external analysis in strategic marketing external analysis in
strategic marketing involves evaluating macro-environmental and competitive factors
that can impact a business. This analysis helps businesses identify opportunities and
threats in their external environment, allowing them to make informed strategic
decisions. Doing conducting an external analysis, businesses can anticipate market
trends, customer preferences, and industry challenges, which are crucial for maintaining
a competitive edge.
Opportunities for Signature Restaurant
Growth of the Fine-Dining Market in South Africa
The demand for luxury dining experiences is increasing as South Africa's middle and
upper-class populations grow.
Expansion into New Locations with High Foot Traffic
