Chapter 11: Communication
The Communication Process
1. Source Encoding Channel Decoding Receiver
a. Receiver can give you a puzzled look, or nod.
b. Cross functional teams: You’re in marketing, but you didn’t think much of the
receiver, not a lot of people in marketing department
2. Communication process: The steps between a source and a receiver that result in the
transference and understanding of meaning
Information Richness of Communication Channels
Routine ----------------------------------------------------------- Nonroutine
1. Nonroutine: something complex, out of the ordinary
a. Ex. Cousin (environmental engineering) – wants to bring her dog but professor is
really allergic. She was going to immediately say no, but instead she called her
and compromised on bringing the dog but it would have to be outside for a while
b. Even if its way faster, don’t do the text or email
Barriers to Effective Communication
1. Filtering: a sender’s manipulation of information so that it will be seen more favorably
by the receiver
a. Ex. There’s a project you’re working on and professor asks how its going
b. You respond in a way that you are being proactive, however deny to say that you
are struggling
c. You gotta look out for it
d. think “is there more here? Are they leaving something out that I need to hear?”
2. Information overload: a condition in which information inflow exceeds an individual’s
processing capacity
The Communication Process
1. Source Encoding Channel Decoding Receiver
a. Receiver can give you a puzzled look, or nod.
b. Cross functional teams: You’re in marketing, but you didn’t think much of the
receiver, not a lot of people in marketing department
2. Communication process: The steps between a source and a receiver that result in the
transference and understanding of meaning
Information Richness of Communication Channels
Routine ----------------------------------------------------------- Nonroutine
1. Nonroutine: something complex, out of the ordinary
a. Ex. Cousin (environmental engineering) – wants to bring her dog but professor is
really allergic. She was going to immediately say no, but instead she called her
and compromised on bringing the dog but it would have to be outside for a while
b. Even if its way faster, don’t do the text or email
Barriers to Effective Communication
1. Filtering: a sender’s manipulation of information so that it will be seen more favorably
by the receiver
a. Ex. There’s a project you’re working on and professor asks how its going
b. You respond in a way that you are being proactive, however deny to say that you
are struggling
c. You gotta look out for it
d. think “is there more here? Are they leaving something out that I need to hear?”
2. Information overload: a condition in which information inflow exceeds an individual’s
processing capacity
