VMM2:. . Business. . Performance. . Repo
rt
WGU D361 Task 1 |Latest Update with Complete
Solution
Business Performance Report
.. ..
Student.. ID:
Date:.. 2-1-25
C1... Business.. Overview
Peak..Performance..is..a..bicycle..manufacturer..and..distributor..that..makes..3D-
printed..carbon..fiber..bicycles...Peak..Performance..is..a..multi-
national..business..with..sales..locations..in..Amsterdam..and..New..York..City...Peak..P
erformance..focuses..on..recreational..and..speed..bicycles;..however,..Peak..Perform
ance..also..manufactures..mountain..bicycles.
C2...Financial..Analysis
<..Identify..three..different..topics..from..the..given..list...(See..part..C2..in..the..task..instructi
ons..and..rubric..for..details.)>
Marketing:..Topic..1
Store..Expenses..and..Sales..Force:..Topic..2
..Use..of..Loans..and..Cash:..Topic..3
Marketing:..Topic..1
a. Peak.. Performance.. purchased.. advertising.. for.. both.. physical.. media.. and.. digi
tal.
b. Peak..Performance..used..both..physical..and..digital..advertising..to..reach..a..
wider..audience...This..decision..increased..brand..awareness..and..increased..s
ales.
c. Increases..in..sales..offset..total..advertising..costs...The..quikcycle..had..the..
most..advertising..and..sales.
Store..Expenses..and..Sales..Force:..Topic..2
a. Peak..Performance's..sales..force..was..better..compensated..than..others..in.
.the..industry.
b. Sales..force..compensation..was..high..to..increase..employee..satisfaction..
and..production...The..strategy..was..a..success;..Employees..always..met
..the..customers'..demands.
c. Even..though..the..strategy..of..high..compensation..was..more..expensive,..It.
.paid..off..because..the..sales..force..had..increased..productivity,..which..incre
ased..sales.
Use..of..Loans..and..Cash:..Topic..3
a. Peak.. performance.. chose.. not.. to.. use.. loans.
b. Peak..performance..chose..not..to..use..loans..and..only..relied..on..investor..ca
pital...This..decision..initially..slowed..growth..but..increased..later..because..
Peak..Performance..did..not..have..to..pay..any..interest.
rt
WGU D361 Task 1 |Latest Update with Complete
Solution
Business Performance Report
.. ..
Student.. ID:
Date:.. 2-1-25
C1... Business.. Overview
Peak..Performance..is..a..bicycle..manufacturer..and..distributor..that..makes..3D-
printed..carbon..fiber..bicycles...Peak..Performance..is..a..multi-
national..business..with..sales..locations..in..Amsterdam..and..New..York..City...Peak..P
erformance..focuses..on..recreational..and..speed..bicycles;..however,..Peak..Perform
ance..also..manufactures..mountain..bicycles.
C2...Financial..Analysis
<..Identify..three..different..topics..from..the..given..list...(See..part..C2..in..the..task..instructi
ons..and..rubric..for..details.)>
Marketing:..Topic..1
Store..Expenses..and..Sales..Force:..Topic..2
..Use..of..Loans..and..Cash:..Topic..3
Marketing:..Topic..1
a. Peak.. Performance.. purchased.. advertising.. for.. both.. physical.. media.. and.. digi
tal.
b. Peak..Performance..used..both..physical..and..digital..advertising..to..reach..a..
wider..audience...This..decision..increased..brand..awareness..and..increased..s
ales.
c. Increases..in..sales..offset..total..advertising..costs...The..quikcycle..had..the..
most..advertising..and..sales.
Store..Expenses..and..Sales..Force:..Topic..2
a. Peak..Performance's..sales..force..was..better..compensated..than..others..in.
.the..industry.
b. Sales..force..compensation..was..high..to..increase..employee..satisfaction..
and..production...The..strategy..was..a..success;..Employees..always..met
..the..customers'..demands.
c. Even..though..the..strategy..of..high..compensation..was..more..expensive,..It.
.paid..off..because..the..sales..force..had..increased..productivity,..which..incre
ased..sales.
Use..of..Loans..and..Cash:..Topic..3
a. Peak.. performance.. chose.. not.. to.. use.. loans.
b. Peak..performance..chose..not..to..use..loans..and..only..relied..on..investor..ca
pital...This..decision..initially..slowed..growth..but..increased..later..because..
Peak..Performance..did..not..have..to..pay..any..interest.
