1. What is the primary goal of social media marketing?
A. To increase website traffic
B. To enhance customer engagement
C. To create brand awareness
D. All of the above
Answer: d) All of the above
Rationale: Social media marketing aims to drive multiple objectives such as increasing website
traffic, enhancing customer engagement, and creating brand awareness.
2. Which of the following is a popular social media platform for B2B marketing?
A. Instagram
B. LinkedIn
C. Snapchat
D. TikTok
Answer: b) LinkedIn
Rationale: LinkedIn is specifically designed for professionals and businesses, making it an ideal
platform for B2B marketing.
3. What does the term "social media influencer" refer to?
,A. A person with no social media presence
B. A person who creates viral content
C. A person with a large, engaged social media following
D. A person who only posts advertisements
Answer: c) A person with a large, engaged social media following
Rationale: Social media influencers are individuals who have built a significant following on
social media and can impact their audience's decisions.
4. Which of the following is NOT a key benefit of social media marketing?
A. Direct communication with consumers
B. High production cost
C. Greater reach
D. Enhanced customer loyalty
Answer: b) High production cost
Rationale: One of the advantages of social media marketing is its low production cost compared
to traditional media.
5. What does "organic reach" mean in social media marketing?
A. Paid advertisements reaching a target audience
B. Natural growth of followers without paid promotion
C. Viral content spread through influencers
, D. Automated bots generating views
Answer: b) Natural growth of followers without paid promotion
Rationale: Organic reach refers to the number of people who see your content without any paid
advertising.
6. Which metric is commonly used to measure engagement on social media?
A. Impressions
B. Followers
C. Likes, shares, and comments
D. Website traffic
Answer: c) Likes, shares, and comments
Rationale: Engagement is measured by the interaction users have with your posts, including
likes, shares, and comments.
7. What is the main feature of Instagram Stories?
A. Photos that disappear after 24 hours
B. Videos that last forever
C. Posts that stay on the profile
D. Text-based content only
Answer: a) Photos that disappear after 24 hours
A. To increase website traffic
B. To enhance customer engagement
C. To create brand awareness
D. All of the above
Answer: d) All of the above
Rationale: Social media marketing aims to drive multiple objectives such as increasing website
traffic, enhancing customer engagement, and creating brand awareness.
2. Which of the following is a popular social media platform for B2B marketing?
A. Instagram
B. LinkedIn
C. Snapchat
D. TikTok
Answer: b) LinkedIn
Rationale: LinkedIn is specifically designed for professionals and businesses, making it an ideal
platform for B2B marketing.
3. What does the term "social media influencer" refer to?
,A. A person with no social media presence
B. A person who creates viral content
C. A person with a large, engaged social media following
D. A person who only posts advertisements
Answer: c) A person with a large, engaged social media following
Rationale: Social media influencers are individuals who have built a significant following on
social media and can impact their audience's decisions.
4. Which of the following is NOT a key benefit of social media marketing?
A. Direct communication with consumers
B. High production cost
C. Greater reach
D. Enhanced customer loyalty
Answer: b) High production cost
Rationale: One of the advantages of social media marketing is its low production cost compared
to traditional media.
5. What does "organic reach" mean in social media marketing?
A. Paid advertisements reaching a target audience
B. Natural growth of followers without paid promotion
C. Viral content spread through influencers
, D. Automated bots generating views
Answer: b) Natural growth of followers without paid promotion
Rationale: Organic reach refers to the number of people who see your content without any paid
advertising.
6. Which metric is commonly used to measure engagement on social media?
A. Impressions
B. Followers
C. Likes, shares, and comments
D. Website traffic
Answer: c) Likes, shares, and comments
Rationale: Engagement is measured by the interaction users have with your posts, including
likes, shares, and comments.
7. What is the main feature of Instagram Stories?
A. Photos that disappear after 24 hours
B. Videos that last forever
C. Posts that stay on the profile
D. Text-based content only
Answer: a) Photos that disappear after 24 hours
