1. Which social media platform is best suited for sharing long-form written content?
A. Instagram
B. Twitter
C. LinkedIn
D. Snapchat
Answer: c) LinkedIn
Rationale: LinkedIn allows for long-form articles and detailed posts, making it ideal for sharing
professional, in-depth content.
2. Which social media platform is known for its short-form video content?
A. Facebook
B. Twitter
C. TikTok
D. YouTube
Answer: c) TikTok
Rationale: TikTok is primarily focused on short-form videos, often centered around challenges,
trends, and music.
3. Which metric is commonly used to measure engagement on social media?
,A. Impressions
B. Followers
C. Likes, shares, and comments
D. Website traffic
Answer: c) Likes, shares, and comments
Rationale: Engagement is measured by the interaction users have with your posts, including
likes, shares, and comments.
4. What is a "social media crisis"?
A. A decrease in followers
B. A viral post that brings positive attention
C. A sudden negative event or issue affecting your brand’s reputation
D. A scheduled maintenance for social media platforms
Answer: c) A sudden negative event or issue affecting your brand’s reputation
Rationale: A social media crisis refers to any sudden, unexpected issue that can harm a brand’s
reputation on social media.
5. What is the "influencer marketing funnel"?
A. The steps that influencers take to become popular
B. The process of using influencers to move followers through the stages of awareness, interest,
and action
, C. The stages of content creation for influencer campaigns
D. The strategy for managing influencer relationships
Answer: b) The process of using influencers to move followers through the stages of awareness,
interest, and action
Rationale: The influencer marketing funnel refers to how brands use influencers to guide
potential customers through the buying process.
6. Which of these social media platforms supports the "Stories" feature?
A. Facebook
B. Instagram
C. Snapchat
D. All of the above
Answer: d) All of the above
Rationale: "Stories" are a feature available on Facebook, Instagram, and Snapchat, allowing
users to share temporary content.
7. Which of the following is NOT a feature of Instagram for business accounts?
A. Instagram Insights (analytics)
B. Ability to add links in stories
C. Ability to create and run paid ads
D. Access to Twitter integration
A. Instagram
B. Twitter
C. LinkedIn
D. Snapchat
Answer: c) LinkedIn
Rationale: LinkedIn allows for long-form articles and detailed posts, making it ideal for sharing
professional, in-depth content.
2. Which social media platform is known for its short-form video content?
A. Facebook
B. Twitter
C. TikTok
D. YouTube
Answer: c) TikTok
Rationale: TikTok is primarily focused on short-form videos, often centered around challenges,
trends, and music.
3. Which metric is commonly used to measure engagement on social media?
,A. Impressions
B. Followers
C. Likes, shares, and comments
D. Website traffic
Answer: c) Likes, shares, and comments
Rationale: Engagement is measured by the interaction users have with your posts, including
likes, shares, and comments.
4. What is a "social media crisis"?
A. A decrease in followers
B. A viral post that brings positive attention
C. A sudden negative event or issue affecting your brand’s reputation
D. A scheduled maintenance for social media platforms
Answer: c) A sudden negative event or issue affecting your brand’s reputation
Rationale: A social media crisis refers to any sudden, unexpected issue that can harm a brand’s
reputation on social media.
5. What is the "influencer marketing funnel"?
A. The steps that influencers take to become popular
B. The process of using influencers to move followers through the stages of awareness, interest,
and action
, C. The stages of content creation for influencer campaigns
D. The strategy for managing influencer relationships
Answer: b) The process of using influencers to move followers through the stages of awareness,
interest, and action
Rationale: The influencer marketing funnel refers to how brands use influencers to guide
potential customers through the buying process.
6. Which of these social media platforms supports the "Stories" feature?
A. Facebook
B. Instagram
C. Snapchat
D. All of the above
Answer: d) All of the above
Rationale: "Stories" are a feature available on Facebook, Instagram, and Snapchat, allowing
users to share temporary content.
7. Which of the following is NOT a feature of Instagram for business accounts?
A. Instagram Insights (analytics)
B. Ability to add links in stories
C. Ability to create and run paid ads
D. Access to Twitter integration
