one or more variables
are changed and tested
to see which changes
perform best. Can be
done within dashboard
campaigns.
Braze defines Active User
an ___________ for a
given period as any user
who has a session at
that time.
_____________ are Alloys
Braze's Technology
Partners.
provides a web service API
where you can record
actions taken by your
users directly via HTTP,
rather than through the
mobile SDKs. This
allows you to, for
example, pass user data
to Braze that is not
tracked within your app
or website.
Sometimes referred to Braze (The Product)
as the dashboard, this
product controls all of
the data and interactions
at the heart of the Braze
platform. Braze
customers use it to
manage notifications, set
up targeted messaging
,campaigns, and view
analytics. Developers
use it to manage settings
for integrating apps,
such as API keys and
push notification
credentials.
Braze offers Braze Engagement Tools
many _______________
__________ to reach
your customers and
users with our
campaigns, Canvas
tools, and you can
optimize for consistency
(and upload images and
other content) using our
Templates & Media
tools. From there, you
can create Segments
and Geofences to target
your audience by
location or other
attributes.
Braze Admins can divide Braze Teams
a subset of dashboard
users
into ____________ with
varying user roles and
permissions. This allows
Braze Admins to limit
access to certain
features by group
membership.
, A customizable Campaigns
messaging method to
deliver personalized
response to your
customers. You
can ____________ usin
g different messaging
channels to send your
unique messages.
A single unified interface Canvas
where marketers can set
up campaigns with
multiple messages and
steps to form a cohesive
journey. _____________
__ also lets you compare
and optimize those
experiences using
comprehensive analytics
for the full user
experience.
This feature expands on Connected Content
marketing
personalization to boost
customer engagement
and conversions. This
feature allows you to
insert any information
accessible via API
directly into messages
you send to users.
Connected Content
allows for pulling content
either directly from your
web server or publicly
accessible APIs.
allow you to send a Content Cards
highly targeted, dynamic
stream of rich content to
your customers right
within the apps they
love, without interrupting