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Your Exam Plug
, Query Type: App Navigational - Answer: A query that refers to a specific app. Examples include
[facebook], [twitter], [instagram], [pinterest], [minecraft free], and [angry birds] which refers to the
Angry Birds 2 game, since AB classic was removed from the store
When a developer has one canonical app associated with them, a query with both app and developer
intent is classified as - Answer: App Navigational - i.e. [Facebook], [Amazon], [Bank of America]
What is the definition of Canonical SEO - Answer: A canonical tag (aka "rel canonical") is a way of telling
search engines that a specific URL represents the master copy of a page. Using the canonical tag
prevents problems caused by identical or "duplicate" content appearing on multiple URLs.
Query Type: Functional - Answer: Queries in this category express intent for apps with particular
function or theme. This also includes native Apple apps/functions that cannot be removed and re-
downloaded from the app store such as: apple health app, apple pay, carplay.
Examples of functional queries are: [free apps], [top free games], [girls games], [rpg], [action games],
[news], [cloud storage], [wallet], [fitness], [batman], [spongebob games], [scanner], [harry potter],
[libros] (query in Spanish, translates to "books") etc.
With a functional query, such as [action games] - if you are given a bundle of three games to rate - how
would you rate it? - Answer: Rate based off the most relevant app in the bundle
An old release date is defined as - Answer: Anything that hasn't been updated in three years or more.
You are able to see the last update date by looking at "Version History" on the App Store preview page.
Apps that have not been updated in 12 months or longer should be - Answer: Demoted by one due to
lack of continuous developer support
When you receive a query in another language... - Answer: Return ratings in either English or the same
language as the query
If you received the query libros (which means book in Spanish), what would be one unacceptable
response. - Answer: French language e-reader application