TABLE OF CONTENT
1. Introduction
2 PLANNING FOR PUBLIC RELATIONS PROGRAMME AND CAMPAIGNS
3.THE PUBLIC RELATIONS PROGRAMME
CONCLUSION
References
, 1. Introduction
This assignment talk about making a public relations campaign for road safety. Many young people
between 18 and 24 drive bad in December holiday. They drink alcohol, drive too fast, and not follow
road rules. Because of this, many accidents happen, and people get hurt or die. The government and
road safety groups want to stop this problem and make roads safe.
This campaign will tell young drivers and people walking on the road to be careful and follow the
rules. It will use different ways to talk to people, like social media, radio, TV, and posters. Also, police
will check for drunk drivers. I will use the DOTMABE formula to plan the campaign. The campaign
must reach the whole country, and the budget is R3.5 million. The goal is to make fewer accidents
happen and save lives.
2 PLANNING FOR PUBLIC RELATIONS PROGRAMME AND CAMPAIGNS
Give Clear Goals – Planning help know what the campaign must do. It make clear what message to
send and what results to get. Without planning, campaign may not work good.
Use Money and Time Better – Campaign have budget and must use money wisely. Planning help
make sure money not wasted. It also help work faster and finish campaign on time.
Prepare for Problems – Sometimes things go wrong, like bad response from public or technical
problems. When plan good, it easy to fix problems quickly.
Better Communication – Many people work on the campaign, like government, police, and media.
Planning help them work together and make sure everyone understand what to do.
3.THE PUBLIC RELATIONS PROGRAMME
Defining the Problem
Road accidents big problem in South Africa, especially in December holiday time. Many people travel
to visit family, go to parties, and have fun. But some drivers not follow road rules. They drive too
fast, drink alcohol and drive, use phone while driving, or not wear seatbelt. Pedestrians also not
1. Introduction
2 PLANNING FOR PUBLIC RELATIONS PROGRAMME AND CAMPAIGNS
3.THE PUBLIC RELATIONS PROGRAMME
CONCLUSION
References
, 1. Introduction
This assignment talk about making a public relations campaign for road safety. Many young people
between 18 and 24 drive bad in December holiday. They drink alcohol, drive too fast, and not follow
road rules. Because of this, many accidents happen, and people get hurt or die. The government and
road safety groups want to stop this problem and make roads safe.
This campaign will tell young drivers and people walking on the road to be careful and follow the
rules. It will use different ways to talk to people, like social media, radio, TV, and posters. Also, police
will check for drunk drivers. I will use the DOTMABE formula to plan the campaign. The campaign
must reach the whole country, and the budget is R3.5 million. The goal is to make fewer accidents
happen and save lives.
2 PLANNING FOR PUBLIC RELATIONS PROGRAMME AND CAMPAIGNS
Give Clear Goals – Planning help know what the campaign must do. It make clear what message to
send and what results to get. Without planning, campaign may not work good.
Use Money and Time Better – Campaign have budget and must use money wisely. Planning help
make sure money not wasted. It also help work faster and finish campaign on time.
Prepare for Problems – Sometimes things go wrong, like bad response from public or technical
problems. When plan good, it easy to fix problems quickly.
Better Communication – Many people work on the campaign, like government, police, and media.
Planning help them work together and make sure everyone understand what to do.
3.THE PUBLIC RELATIONS PROGRAMME
Defining the Problem
Road accidents big problem in South Africa, especially in December holiday time. Many people travel
to visit family, go to parties, and have fun. But some drivers not follow road rules. They drive too
fast, drink alcohol and drive, use phone while driving, or not wear seatbelt. Pedestrians also not
