,Assessment in Education - AED3701 Assignment 1
2025 - DUE 13 March 2025 ;100 % TRUSTED
workings, Expert Solved, Explanations and
Solutions.
MULTIPLE CHOICE ASSURED EXCELLENCE
Assessment 01_2025 [2.5] Introduction The introduction must
provide a general overview of each topic that was discussed in
this assessment. While writing the introduction, a logical flow of
ideas needs to be maintained. The introduction should not have
been written in bullet format, but rather in essay format.
Answer the following question based on the case study given
NOT Google: 1. According to the case study, what is the role of
public relations? [4] 2. Who are the stakeholders in this case
study and what are the strategic tactics and techniques used in
the campaign [10] 3. Which qualitative research methods were
used in the case study? [2] 4. “For effective media relations, the
public relations practitioner must understand how the media
function and how reporters work” – (Baskin et al, pp:179). As a
public relations practitioner what is your assessment of the use
of mass media in this programme and was the use of mass
media the best option vs social media in the programme?
(Present own argument here) [4] 5. Was the programme
successful? Please provide evidence 6. What did you learn in
this campaign Application question [4] [3] 30 7. National
Nutrition Week is a reminder for families to focus on making
,healthy food choices, with a specific focus on incorporating
more vegetables into their daily meals. In 2025, national
nutrition week will run from 6-11 October 2025, and as a PR
practitioner you are asked to use the RAISE formula to develop
an awareness campaign specifically for women aged 18-45 in
the greater Soweto area, South Africa to alert them about the
importance of healthier eating as a solution again the national
overweight and obesity crisis. The campaign must be translated
for digital media, and you are allocated a period of one week to
do this campaign. In your campaign highlight the strategies you
will use to meet this targeted audience, campaign strategies,
campaign activities, what communication and evaluation tools
you will use in this campaign. The allocated budget will be R1.3
million, so you need to include a breakdown of how this budget
will be utilized in your campaign. The budget needs to be
presented in table format. The RAISE formula is a technique
that can be applied to systematic planning in public relations.
According to the RAISE formula, a public relations campaign
involves the following steps: Research – this step points to the
process of discovering all the relevant facts around the issue or
situation. Various methods are often used to research the issue
or situation, determine the issue or situation, and formulate it
in a statement. Adaptation – this step requires the
organization to adapt to the identified problem and includes
formulating objectives, identifying and distinguishing between
, the different publics, researching possible solutions,
determining resources and developing a system of continuous
liaison with management. Implementation of strategy – this
step includes the selection of an appropriate strategy according
to the publics identified and the objectives formulated. It also
requires a communication plan with dates attached, and the
tabling and approval of a budget. 2 Downloaded by Thomas
Mboya () lOMoARcPSD| Evaluation – this step involves the
measurement of success in terms of the objectives. It is crucial
to determine the success or failure of the campaign and to
make further recommendations. Marks will be awarded in this
manner: a. Research, b. Adaptation, c. Implementation of
strategy, d. Budget breakdown e. Evaluation, 6 6 8 7 3 We want
to see that the students applied each step in the process
according to the formula, please use sub-headings in your
answer so the marker can easily access your answer. Students
should demonstrate that they have done research and can
define the problem of obesity and nutrition issues in South
Africa. We need to see that the students have developed an
original campaign that have clear objectives, campaign message
(campaign name, slogan) and activities (Twitter space
workshop, website, on site work) that are meant to inform the
targeted group as specified in the question. The campaign plan
must demonstrate the activities that will take place in the 1-
week period set for this campaign, and we need to see a
2025 - DUE 13 March 2025 ;100 % TRUSTED
workings, Expert Solved, Explanations and
Solutions.
MULTIPLE CHOICE ASSURED EXCELLENCE
Assessment 01_2025 [2.5] Introduction The introduction must
provide a general overview of each topic that was discussed in
this assessment. While writing the introduction, a logical flow of
ideas needs to be maintained. The introduction should not have
been written in bullet format, but rather in essay format.
Answer the following question based on the case study given
NOT Google: 1. According to the case study, what is the role of
public relations? [4] 2. Who are the stakeholders in this case
study and what are the strategic tactics and techniques used in
the campaign [10] 3. Which qualitative research methods were
used in the case study? [2] 4. “For effective media relations, the
public relations practitioner must understand how the media
function and how reporters work” – (Baskin et al, pp:179). As a
public relations practitioner what is your assessment of the use
of mass media in this programme and was the use of mass
media the best option vs social media in the programme?
(Present own argument here) [4] 5. Was the programme
successful? Please provide evidence 6. What did you learn in
this campaign Application question [4] [3] 30 7. National
Nutrition Week is a reminder for families to focus on making
,healthy food choices, with a specific focus on incorporating
more vegetables into their daily meals. In 2025, national
nutrition week will run from 6-11 October 2025, and as a PR
practitioner you are asked to use the RAISE formula to develop
an awareness campaign specifically for women aged 18-45 in
the greater Soweto area, South Africa to alert them about the
importance of healthier eating as a solution again the national
overweight and obesity crisis. The campaign must be translated
for digital media, and you are allocated a period of one week to
do this campaign. In your campaign highlight the strategies you
will use to meet this targeted audience, campaign strategies,
campaign activities, what communication and evaluation tools
you will use in this campaign. The allocated budget will be R1.3
million, so you need to include a breakdown of how this budget
will be utilized in your campaign. The budget needs to be
presented in table format. The RAISE formula is a technique
that can be applied to systematic planning in public relations.
According to the RAISE formula, a public relations campaign
involves the following steps: Research – this step points to the
process of discovering all the relevant facts around the issue or
situation. Various methods are often used to research the issue
or situation, determine the issue or situation, and formulate it
in a statement. Adaptation – this step requires the
organization to adapt to the identified problem and includes
formulating objectives, identifying and distinguishing between
, the different publics, researching possible solutions,
determining resources and developing a system of continuous
liaison with management. Implementation of strategy – this
step includes the selection of an appropriate strategy according
to the publics identified and the objectives formulated. It also
requires a communication plan with dates attached, and the
tabling and approval of a budget. 2 Downloaded by Thomas
Mboya () lOMoARcPSD| Evaluation – this step involves the
measurement of success in terms of the objectives. It is crucial
to determine the success or failure of the campaign and to
make further recommendations. Marks will be awarded in this
manner: a. Research, b. Adaptation, c. Implementation of
strategy, d. Budget breakdown e. Evaluation, 6 6 8 7 3 We want
to see that the students applied each step in the process
according to the formula, please use sub-headings in your
answer so the marker can easily access your answer. Students
should demonstrate that they have done research and can
define the problem of obesity and nutrition issues in South
Africa. We need to see that the students have developed an
original campaign that have clear objectives, campaign message
(campaign name, slogan) and activities (Twitter space
workshop, website, on site work) that are meant to inform the
targeted group as specified in the question. The campaign plan
must demonstrate the activities that will take place in the 1-
week period set for this campaign, and we need to see a
