AED3701 Assignment 1 (100% COMPLETE ANSWERS) 2025 - DUE 13 March 2025

Assessment in Education - AED3701 Assignment 1 2025 - DUE 13 March 2025 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)........... Assessment 01_2025 [2.5] Introduction The introduction must provide a general overview of each topic that was discussed in this assessment. While writing the introduction, a logical flow of ideas needs to be maintained. The introduction should not have been written in bullet format, but rather in essay format. Answer the following question based on the case study given NOT Google: 1. According to the case study, what is the role of public relations? [4] 2. Who are the stakeholders in this case study and what are the strategic tactics and techniques used in the campaign [10] 3. Which qualitative research methods were used in the case study? [2] 4. “For effective media relations, the public relations practitioner must understand how the media function and how reporters work” – (Baskin et al, pp:179). As a public relations practitioner what is your assessment of the use of mass media in this programme and was the use of mass media the best option vs social media in the programme? (Present own argument here) [4] 5. Was the programme successful? Please provide evidence 6. What did you learn in this campaign Application question [4] [3] 30 7. National Nutrition Week is a reminder for families to focus on making healthy food choices, with a specific focus on incorporating more vegetables into their daily meals. In 2025, national nutrition week will run from 6-11 October 2025, and as a PR practitioner you are asked to use the RAISE formula to develop an awareness campaign specifically for women aged 18-45 in the greater Soweto area, South Africa to alert them about the importance of healthier eating as a solution again the national overweight and obesity crisis. The campaign must be translated for digital media, and you are allocated a period of one week to do this campaign. In your campaign highlight the strategies you will use to meet this targeted audience, campaign strategies, campaign activities, what communication and evaluation tools you will use in this campaign. The allocated budget will be R1.3 million, so you need to include a breakdown of how this budget will be utilized in your campaign. The budget needs to be presented in table format. The RAISE formula is a technique that can be applied to systematic planning in public relations. According to the RAISE formula, a public relations campaign involves the following steps:  Research – this step points to the process of discovering all the relevant facts around the issue or situation. Various methods are often used to research the issue or situation, determine the issue or situation, and formulate it in a statement.  Adaptation – this step requires the organization to adapt to the identified problem and includes formulating objectives, identifying and distinguishing between the different publics, researching possible solutions, determining resources and developing a system of continuous liaison with management.  Implementation of strategy – this step includes the selection of an appropriate strategy according to the publics identified and the objectives formulated. It also requires a communication plan with dates attached, and the tabling and approval of a budget. 2 Downloaded by Thomas Mboya () lOMoARcPSD|  Evaluation – this step involves the measurement of success in terms of the objectives. It is crucial to determine the success or failure of the campaign and to make further recommendations. Marks will be awarded in this manner: a. Research, b. Adaptation, c. Implementation of strategy, d. Budget breakdown e. Evaluation, 6 6 8 7 3 We want to see that the students applied each step in the process according to the formula, please use sub-headings in your answer so the marker can easily access your answer. Students should demonstrate that they have done research and can define the problem of obesity and nutrition issues in South Africa. We need to see that the students have developed an original campaign that have clear objectives, campaign message (campaign name, slogan) and activities (Twitter space workshop, website, on site work) that are meant to inform the targeted group as specified in the question. The campaign plan must demonstrate the activities that will take place in the 1-week period set for this campaign, and we need to see a detailed breakdown of the cost of the campaign in table format. Remember the campaign must be educational as stated in the question. Conclusion [2.5] Your conclusion must summarise the discussions in your assessment. Tutorial Letter CMNALLE/301 contains guidelines on writing a conclusion. SELF-ASSESSMENT AND SELF-REFLECTION Answer the following questions: [5] 1. What have you learnt (what knowledge have you gained) by completing the portfolio task? 2. What skills, abilities and orientations (attitudes and values) have you acquired? 3. Which strengths could you apply in your future life and work environments? 4. Which shortcomings do you need to address in future? 5. To what extent have you achieved the learning outcomes formulated for each study unit? Specify the learning outcomes you have achieved. Technical marks [3] Mark awarded for correct declaration, table of contents and sources consulted list. Total: 70 marks HINT: In your planning, consider the following: 3 Downloaded by Thomas Mboya () lOMoARcPSD|  Strategic communication objectives. What are the organisation's strategic operational objectives and how can we link them directly to our communication objectives?  Audience analysis. Who are we most concerned about reaching? Why do we want to communicate with them? What outcome do we hope for when we reach them?  Message construction. What do we want to say to each of these audiences? Will our messages differ from one set of stakeholders to another? How simple or complex should the message be?  Medium selection. How should we reach the stakeholders? Should we consider electronic means? What about print? Should we deliver our message through the press? How should we try to communicate directly with one or more of the stakeholder groups?  Measurement of outcomes. How will we know if we have succeeded? What criteria should be used to determine success? If we are not successful, what should we consider changing first: medium, message, audience or objective?