Operations and Supply Chain Management, 17th Edition
by F. Robert Jacobs and Richard Chase
Chapters 1 - 22 | Complete
1-1
, • TABLE OF CONTENTS VW VW
Chapter 1: Introduction
VW VW
Chapter 2: Strategy
VW VW
Chapter 3: Design of Products and Services
VW VW VW VW VW VW
Chapter 4: Projects
VW VW
Chapter 5: Strategic Capacity Management
VW VW VW VW
Chapter 6: Learning Curves
VW VW VW
Chapter 7: Manufacturing Processes
VW VW VW
Chapter 8: Facility Layout
VW VW VW
Chapter 9: Service Processes
VW VW VW
Chapter 10: Waiting Line Analysis and Simulation
VW VW VW VW VW VW
Chapter 11: Process Design and Analysis
VW VW VW VW VW
Chapter 12: Quality Management
VW VW VW
Chapter 13: Statistical Quality Control
VW VW VW VW
Chapter 14: Lean Supply Chains
VW VW VW VW
Chapter 15: Logistics and Distribution Management
VW VW VW VW VW
Chapter 16: Global Sourcing and Procurement
VW VW VW VW VW
Chapter 17: The Internet of Things and ERP
VW VW VW VW VW VW VW
Chapter 18: Forecasting
VW VW
Chapter 19: Sales and Operations Planning
VW VW VW VW VW
Chapter 20: Inventory Management
VW VW VW
Chapter 21: Material Requirements Planning
VW VW VW VW
Chapter 22: Workcenter Scheduling
VW VW VW
1-2
,CHAPTER 1 VW
OPERATIONS AND SUPPLY CHAIN MANAGEMENT VW VW VW VW
Discussion Questions VW
1. Using Exhibit 1.3 as a model, describe the source-make-deliver-
VW VW VW VW VW VW VW VW
return relationships in thefollowing systems:
VW VW VW V
W VW
a. An airline
VW
Source: Aircraft manufacturer, in-flight food, repair parts, computer systems
V W VW VW VW VW VW VW VW
Make: Aircraft and flight crew scheduling, ground services provided at airports,
VW VW VW VW VW VW VW VW VW VW VW
aircraftmaintenance and repair W
V VW VW
Deliver: Outbound and arriving passenger service, baggage handlin
VW VW VW VW VW VW VW
g Return: Resolve any post-
VW VW VW VW
service issues such as lost or damaged luggage
VW VW VW VW VW VW VW
b. An automobile manufacturer
VW VW
Source: Suppliers of components and raw materials
V W VW VW VW VW VW
Make: Manufacturing of vehicles and components or subassemblies to be sold as
VW VW VW VW VW VW VW VW VW VW VW V
spareparts
W W
V
Deliver: Delivery to and sales from dealerships, delivery of spare parts to the w
VW VW VW VW VW VW VW VW VW VW VW VW VW
holesalesystem W
V
Return: Warranty and recall repairs, trade-ins
V W VW VW VW VW
c. A hospital
VW
Source: Medical supplies, cleaning services, disposal services, food services, qualifi
VW VW VW VW VW VW VW VW VW
edpersonnel W
V
Make: Inpatient rooms, outpatient clinics, emergency room, operating rooms
V W VW VW VW VW VW VW VW
Deliver: Scheduling patients, providing treatment, ambulance service, family coun
VW VW VW VW VW VW VW VW
selingReturn: Billing errors, follow up visits
W
V VW VW VW VW VW
d. An insurance company
VW VW
Source: Supplies needed for the office, underwriters, legal authority to operate
V W VW VW VW VW VW VW VW VW VW
1-3
, Make: Establish policy guidelines and pricing, field agent/representative and fac
VW VW VW VW VW VW VW VW VW
ility network, develop Internet service capabilities, establish preferred vehicle re
VW VW VW VW VW VW VW VW VW
pair servicenetworkVW W
V
Deliver: Meet with and advise clients, write policies, process and pay
VW VW VW VW VW VW VW VW VW VW VW
claimsReturn: refund of overpayments
W
V V W VW VW
2. Define the service package of your college or university. What is its strongest element
VW VW VW VW VW VW VW VW VW VW VW VW VW
? What isits weakest one?
VW VW V
W VW VW
The categories with examples are:
VW VW VW VW
Supporting facility - VW VW
location, buildings, labs, parking Facilitating goods –
VW VW VW VW VW VW VW
class schedules, computers, books, chalk
VW VW VW VW VW
Explicit services – VW VW
classes with qualified instructors, placement officesImplicit serv
VW VW VW VW VW VW W
V VW
ices – status and reputation (e.g., Ivy League schools)
VW VW VW VW VW VW VW VW
At Indiana University and the University of Southern California, among their stronges
VW VW VW VW VW VW VW VW VW VW VW
t elements are their business schools and their Operations Management programs (of
VW VW VW VW VW VW VW VW VW VW VW V
Wcourse).Both also have very dedicated alumni networks. A weak element of Indiana
W
V VW VW VW VW VW VW VW VW VW VW VW VW
University is its weak football program; for USC, weak elements are on-
VW VW VW VW VW VW VW VW VW VW VW
campus parking and housing. VW VW VW
3. What service industry has impressed you the most with its innovativeness?
VW VW VW VW VW VW VW VW VW VW
Our vote goes to cruise lines which have introduced such onboard innovations as wa
VW VW VW VW VW VW VW VW VW VW VW VW VW
ve machines for belly boarding and rock climbing walls, as well as all sorts of other
VW VW VW VW VW VW VW VW VW VW VW VW VW VW VW VW
amenities tokeep cruisers involved. The industry is doing record business as well.
VW W
V VW VW V W VW VW VW VW VW VW VW
Some of the standout companies in less innovative industries are Bank of America (has
VW VW VW VW VW VW VW VW VW VW VW VW VW V
Wa formalized research program to try out new customer services/amenities such as vid
VW VW VW VW VW VW VW VW VW VW VW VW
eo screensin next to teller lines), Intuit (e.g., putting Quicken money management softw
VW W
V VW VW VW VW VW VW VW VW VW VW VW
are online), Ikea,JetBlue Airlines, and Progressive Insurance (discussed later in the book
VW VW W
V VW VW VW VW VW VW VW VW VW
).
4. What is product-service bundling and what are the benefits to customers?
VW VW VW VW VW VW VW VW VW VW
Product-service bundling is adding Value- VW VW VW VW
added services to a firm’s product offerings to createmore value for the customer. This
VW VW VW VW VW VW VW VW W
V VW VW VW VW VW
provides benefits in two areas. First, this differentiates theorganization from the comp
VW VW VW VW VW VW VW VW VW W
V VW VW VW
etition. Secondly, these services tie customers to the organizationin a positive way. Alte
VW VW VW VW VW VW VW VW W
V VW VW VW VW
rnatively, bundling can also involve adding products to a service, for example, adding t
VW VW VW VW VW VW VW VW VW VW VW VW VW
he sale of convenience items and snacks at a hotel.
VW VW VW VW VW VW VW VW VW
5. What is the difference between a service and a good?
VW VW VW VW VW VW VW VW VW
A service is an intangible process (you can’t hold it in your hands), while a good is th
VW VW VW VW VW VW VW VW VW VW VW VW VW VW VW VW VW
e physicaloutput of a process.
VW W
V VW VW VW
6. Look at the job postings at http://www.indeed.com and evaluate the opportuniti
VW VW VW VW VW VW VW VW VW VW
es for anOSM major with several years of experience.
VW VW V
W VW VW VW VW VW VW
1-4