Information of a military nature, the dissemination of which is consistent with security and DOD
principles of information. - Answers Define Public Information
PA's are responsible for telling the DOD story through the ________ despite ________________. -
Answers media; technology
True or False. PA's communicate public information to domestic public only. - Answers False - We are
responsible for communicating public information to domestic and international publics.
Name four of the six public information activities. - Answers 1. Conduct briefings
2. Issue statements
3. Conduct interviews
4. Respond to queries
5. Arrange for access to operation units
6. Equipment, transportation, and communications support
PA's must account for each ______ of the operation. - Answers phase
True or False: PA's must allow media access to aircraft, ships, military hardware and deploying units. -
Answers True
News media remains critical to the _____________ ____________. - Answers information environment
True or False. The convergence of media has no impact on how we are informed and entertained. -
Answers False - The convergence of media does impact on how we are informed and entertained.
True or False. PA must understand the influence of news media and be engaged in the process. -
Answers True
Name the three traditions of journalism. - Answers Public service, subjective, economic
Mass media is a business that reflects society by using a commercial focus and dumbing down
information in order to achieve the greatest _________. - Answers profit
The abandonment of the Fourth Estate Heritage in journalism describes what? - Answers Compromising
thorough investigation and journalistic ethics in order to make a profit.
Is the media an audience for military PA? - Answers No, they are a conduit (defined as a means of
transmitting or distributing )
Name the four potential publics. - Answers American public
, International public (through media)
Internal
Adversaries
PA's must correlate our __________ with media outlets. - Answers audience
If you want information to influence and audience, what media outlet would you use? - Answers
Newspaper
What media outlet is best for human interest stories and spot news? - Answers Wire service
What media outlet offers a narrowly defined audience? - Answers Magazines
What media outlet offers mobility and flexibility? - Answers Radio
There are __________ approaches to television as a media outlet. - Answers blended
True or False. The internet offers a narrow spectrum of audiences. - Answers False. The internet offers a
broad spectrum of audiences.
True or False. PA's should have close integration with the command's daily activities and long-term
planning. - Answers True
Contribute language and _________ in all command communication products. - Answers Clarity
PA's are responsible for maintaining a ______ and ________ media contact list. - Answers current;
accurate
True or False. PA's should avoid engaging with media representatives. - Answers False - PA's should
routinely engage with media representative.
PA's should align command objectives with media opportunities by balancing command _____________
and media _______________. - Answers priorities; engagement
True or False. Knowing about the media is not an important element of public affairs. - Answers False -
Knowing about the media is a major element of PA.
True or False. PA's should build and maintain positive relationships with the media based on trust and
mutual respect. - Answers True
PA's relationship with the media should be mutually ______________, yet ________________. -
Answers beneficial; adversarial
There are 10 "Be" attitudes for successful media relations. Name as many as you can. - Answers 1.
Cooperative