DOWNLOAD THE Test Bank for Marketing The Core 7th Edition Kerin
b b b b b b b b b b
Chapter 02 b
Test Ban
b b
k
1. Benb&bJerry'sbmissionbtobmakebthebworldbabbetterbplacebisblinkedbtobvariousborganizationalbandbmarketingbstrategies,bonebofbwhichbis
A. supportingbfarmersbwhobagreebtobusebsustainablebfarmingbpractices,bimplementingbfairbworkingbstandards,bandbinvestingbinblocalbcommunities.
B. thebintentbofbmakingbmodestbprofitsbwithoutbsacrificingbhighbproductbqualitybstandards.
C. ingredientsbthatbareballbcompletelyborganicbandbarebavailablebonlybinbVermontbtobensurebfreshnessbandbcontributebtobtheblocalbeconomy.
D. abcommitmentbtobdonatingbabpercentagebofbprofitsbtobTeachbforbAmerica.
E. ingredientsbthatbcomebexclusivelybfrombdevelopedbcountriesbpromotingbFairbTradebpractices.
AACSB:bAnalyticalbThinkingb Acc
essibility:bKeyboardbNavigationb B
looms:bUnderstand
LearningbObjective:b02-
02bDescribebcorebvalues,bmission,borganizationalbculture,bbusiness,bandbgoals.b LevelbofbDifficulty:b2b
Medium
Topic:bDevelopingbabCompetitivebStrategy
Feedback:bBenb&bJerry'sbfoundersbbelievebthatbfarmersbwhobgrowbingredientsbforbtheirbicebcreambproductsb(suchbasbcocoa,bcoffee,bandbvanilla)bshouldbrece
ivebabfairbpricebforbtheirbharvest.bInbreturn,bfarmersbagreebtobusebsustainablebfarmingbpractices,bimplementbfairbworkingbstandards,bandbinvestbinblocalbcommu
nities.
2. Benb&bJerry'sbentrepreneurialbapproachbledbthebcompanybtobsuccessfullybimplementbmanybhighlybcreativeborganizationalbandbmarketingbstrategies
.bOnebexamplebincludes
A. ISOb9000,bpromotingbthebqualitybconceptbthroughbitsbcommitmentbtobmakingbthebfinestbicebcreambfrombthebbestbingredients.
B. "linkedbprosperity,"bwhichbencouragedbthebsuccessbofballbconstituentsbincludingbemployees.
C. RegenerationbNation,bgeneratingbenoughbrevenuebforbthebfirmbtobbebabcompletelybnonprofitborganization.
D. GivebandbGo,bdonatingb10bpercentbofbitsbnetbprofitsbtoblocalbcharitablebcausesbandbanbadditionalb5bpercentbtobsupportbproducersbthatbpracticebsustainabl
ebfarming.
E. PartnerShops,bBenb&bJerrybscoopbshopsbthatbarebindependentlybownedbandboperatedbbybcommunity-basedbnonprofitborganizations.
AACSB:bAnalyticalbThinkingb Acc
essibility:bKeyboardbNavigationb B
looms:bUnderstand
LearningbObjective:b02-
02bDescribebcorebvalues,bmission,borganizationalbculture,bbusiness,bandbgoals.b LevelbofbDifficulty:b2b
Medium
Topic:bDevelopingbabCompetitivebStrategy
Feedback:bBenb&bJerry'sbmission-
drivenbapproachbledbthebcompanybtobsuccessfullybimplementbmanybhighlybcreativeborganizationalbandbmarketingbstrategies,bincludingbthebPartnerShop
bprogram. bPartnerShopsbarebBenb&bJerrybscoopbshopsbthatbarebindependentlybownedbandboperatedbby
community-
basedbnonprofitborganizations.bThebshopsbemploybyouthbandbyoungbadultsbwhobmaybfacebbarriersbtobemploymentbtobhelpbthembbuildbbetterblives.
3. Benb&bJerry'sbhasbearnedbB-CorpbcertificationbfrombB-Lab,bwhichbmeansbitbhas
A. reachedbthebgoalbofbgeneratingbenoughbrevenuebtobbebabcompletelybnonprofitborganization.
B. absustainablebfinancialbbasisbofbprofitablebgrowth,bincreasingbvaluebforbstakeholdersbandbexpandingbopportunitiesbforbdevelopmentbandbcareerbgrowt
hbforbemployees.
C. thebgoalbofbmakingbprofitsbforbselectedbcharitableborganizationsbsuchbasbFairbTrade.
D. beenbrecognizedbforbitsbeffortsbtobusebthebpowerbofbbusinessbtobsolvebsocialbandbenvironmentalbproblems.
E. beenbinstrumentalbinbexpandingbintobinternationalbmarketsbbybcreatingbdairiesbforbdevelopingbnations.
AACSB:bAnalyticalbThinkingb Acc
essibility:bKeyboardbNavigationb B
looms:bUnderstand
LearningbObjective:b02-
02bDescribebcorebvalues,bmission,borganizationalbculture,bbusiness,bandbgoals.b LevelbofbDifficulty:b2b
Medium
Topic:bDevelopingbabCompetitivebStrategy
Feedback:bBenb&bJerry'sbsocialbmissionbhasbearnedbitbB-Corpbcertification.bThisbisbabdesignationbfrombB-
Lab,babnonprofitborganizationbwhosebpurposebisbtob"usebthebpowerbofbbusinessbtobsolvebsocialbandbenvironmentalbproblems"binborderbtobpositivelybimpa
ctbthebcommunitybandbenvironmentbwithinbwhichbtheborganizationboperates.
4. WhichbofbthebfollowingbstatementsbregardingbBenb&bJerry'sbisbmostbaccurate?
A. Benb&bJerry'sbisbownedbbybUnilever,bthebmarketbleaderbinbthebglobalbicebcreambindustry.
B. Benb&bJerry'sbisbabprivatelybownedbicebcreambproducer.
C. Benb&bJerry'sbpridesbitselfbonbofferingbmorebicebcreambflavorsbthanbitsbcompetitors.
2-1
Copyrightb©b2018bMcGraw-
HillbEducation.bAllbrightsbreserved.bNobreproductionborbdistributionbwithoutbthebpriorbwrittenbconsentbofbMcGraw-HillbEducation.
mynursytest.store
, DOWNLOAD THE Test Bank for Marketing The Core 7th Edition Kerin
b b b b b b b b b b
D. BenbandbJerrybarebnotbrealbpeople;bthebnamesbwerebabcleverbreferencebtobTombandbJerrybcartoonbcharactersbinborderbtobcapitalizebonbchildhoo
dbnostalgia.
E. Benb&bJerry'sbhasbonlybbeenbinbbusinessbforb20byearsbandbisbalreadybthebindustrybleaderbinbpremiumbicebcream.
AACSB:bAnalyticalbThinking
2-2
Copyrightb©b2018bMcGraw-
HillbEducation.bAllbrightsbreserved.bNobreproductionborbdistributionbwithoutbthebpriorbwrittenbconsentbofbMcGraw-HillbEducation.
mynursytest.store
, DOWNLOAD THE Test Bank for Marketing The Core 7th Edition Kerin
b b b b b b b b b b
Accessibility:bKeyboardbNavigatio
nb Blooms:bUnderstand
LearningbObjective:b02-
02bDescribebcorebvalues,bmission,borganizationalbculture,bbusiness,bandbgoals.b LevelbofbDifficulty:b2b
Medium
Topic:bDevelopingbabCompetitivebStrategy
Feedback:bToday,bBenb&bJerry'sbisbownedbbybUnilever,bwhichbisbthebmarketbleaderbinbthebglobalbicebcreambindustry—
onebthatbisbexpectedbtobreachb$74bbillionbbyb2018.
5. A(n)b isbablegalbentitybthatbconsistsbofbpeoplebwhobsharebabcommonbmission.
A. department
B. organization
C. SBU
D. industry
E. market
AACSB:bAnalyticalbThinkingb Acc
essibility:bKeyboardbNavigationb B
looms:bRemember
LearningbObjective:b02-
01bDescribebthreebkindsbofborganizationsbandbthebthreeblevelsbofbstrategybinbthem.b LevelbofbDifficulty:
b1bEasy
Topic:bDevelopingbabCompetitivebStrategy
Feedback:bTextbtermbdefinition—organization.
6. Inbmarketing,banborganizationbrefersbto
A. ablegalbentitybthatbconsistsbofbpeoplebwhobsharebabcommonbmission.
B. abgroupbofbpeoplebunitedbthroughbcontractualborbcorporatebownership.
C. ablegalbentitybengagedbinbbusinessbactivitiesbsolelybwithbthebintentbofbmakingbabprofit.
D. ablegalbentitybengagedbinbbusinessbactivitiesbsolelybwithbthebintentbofbservingbitsbemployeesbwithoutbthebintentbofbmakingbabprofit.
E. abprivatelybownedbentitybthatbservesbitsbcustomersbtobearnbabprofitbsobthatbitbcanbsurvive.
AACSB:bAnalyticalbThinkingb Acc
essibility:bKeyboardbNavigationb B
looms:bRemember
LearningbObjective:b02-
01bDescribebthreebkindsbofborganizationsbandbthebthreeblevelsbofbstrategybinbthem.b LevelbofbDifficulty:
b1bEasy
Topic:bStrategicbMarketingbPlanning
Feedback:bTextbtermbdefinition—organization.
7. A(n)b isbabgood,bservice,borbideabthatbcreatesbvaluebforbbothbtheborganizationbandbitsbcustomersbbybsatisfyingbtheirbneedsbandbwants.
A. organization
B. businessbfirm
C. nonprofit
D. offering
E. industry
AACSB:bAnalyticalbThinkingb Acc
essibility:bKeyboardbNavigationb B
looms:bRemember
LearningbObjective:b02-
01bDescribebthreebkindsbofborganizationsbandbthebthreeblevelsbofbstrategybinbthem.b LevelbofbDifficulty:
b1bEasy
Topic:bStrategicbMarketingbPlanning
Feedback:bTextbtermbdefinition—offerings.
8. Inbmarketing,banbofferingbrefersbto
A. thebformalbdesignationbofbabpubliclybtradedbstockbforbabspecificbproduct,bservice,borbidea.
B. abformbofbcurrencybusedbbybbuyerbandbsellerbtobminimizebthebtaxbburdenbforbbothbparties.
C. abgood,bservice,borbideabthatbcreatesbvaluebforbbothbtheborganizationbandbitsbcustomersbbybsatisfyingbtheirbneedsbandbwants.
D. thebmanufacturer'sbsuggestedbretailbpricebofbabproductborbservicebtobthebgeneralbpublicborbthebwholesalebpricebtobdistributorsbandbretailers.
E. thebservicebsuppliersbandbdistributorsbprovidebtobhelpbmanufacturersbbringbabproductbtobmarket.
AACSB:bAnalyticalbThinkingb Acc
essibility:bKeyboardbNavigationb B
looms:bRemember
LearningbObjective:b02-
01bDescribebthreebkindsbofborganizationsbandbthebthreeblevelsbofbstrategybinbthem.b LevelbofbDifficulty:
b1bEasy
2-3
Copyrightb©b2018bMcGraw-
HillbEducation.bAllbrightsbreserved.bNobreproductionborbdistributionbwithoutbthebpriorbwrittenbconsentbofbMcGraw-HillbEducation.
mynursytest.store
, DOWNLOAD THE Test Bank for Marketing The Core 7th Edition Kerin
b b b b b b b b b b
Topic:bStrategicbMarketingbPlanning
Feedback:bTextbtermbdefinition—offerings.
2-4
Copyrightb©b2018bMcGraw-
HillbEducation.bAllbrightsbreserved.bNobreproductionborbdistributionbwithoutbthebpriorbwrittenbconsentbofbMcGraw-HillbEducation.
mynursytest.store
b b b b b b b b b b
Chapter 02 b
Test Ban
b b
k
1. Benb&bJerry'sbmissionbtobmakebthebworldbabbetterbplacebisblinkedbtobvariousborganizationalbandbmarketingbstrategies,bonebofbwhichbis
A. supportingbfarmersbwhobagreebtobusebsustainablebfarmingbpractices,bimplementingbfairbworkingbstandards,bandbinvestingbinblocalbcommunities.
B. thebintentbofbmakingbmodestbprofitsbwithoutbsacrificingbhighbproductbqualitybstandards.
C. ingredientsbthatbareballbcompletelyborganicbandbarebavailablebonlybinbVermontbtobensurebfreshnessbandbcontributebtobtheblocalbeconomy.
D. abcommitmentbtobdonatingbabpercentagebofbprofitsbtobTeachbforbAmerica.
E. ingredientsbthatbcomebexclusivelybfrombdevelopedbcountriesbpromotingbFairbTradebpractices.
AACSB:bAnalyticalbThinkingb Acc
essibility:bKeyboardbNavigationb B
looms:bUnderstand
LearningbObjective:b02-
02bDescribebcorebvalues,bmission,borganizationalbculture,bbusiness,bandbgoals.b LevelbofbDifficulty:b2b
Medium
Topic:bDevelopingbabCompetitivebStrategy
Feedback:bBenb&bJerry'sbfoundersbbelievebthatbfarmersbwhobgrowbingredientsbforbtheirbicebcreambproductsb(suchbasbcocoa,bcoffee,bandbvanilla)bshouldbrece
ivebabfairbpricebforbtheirbharvest.bInbreturn,bfarmersbagreebtobusebsustainablebfarmingbpractices,bimplementbfairbworkingbstandards,bandbinvestbinblocalbcommu
nities.
2. Benb&bJerry'sbentrepreneurialbapproachbledbthebcompanybtobsuccessfullybimplementbmanybhighlybcreativeborganizationalbandbmarketingbstrategies
.bOnebexamplebincludes
A. ISOb9000,bpromotingbthebqualitybconceptbthroughbitsbcommitmentbtobmakingbthebfinestbicebcreambfrombthebbestbingredients.
B. "linkedbprosperity,"bwhichbencouragedbthebsuccessbofballbconstituentsbincludingbemployees.
C. RegenerationbNation,bgeneratingbenoughbrevenuebforbthebfirmbtobbebabcompletelybnonprofitborganization.
D. GivebandbGo,bdonatingb10bpercentbofbitsbnetbprofitsbtoblocalbcharitablebcausesbandbanbadditionalb5bpercentbtobsupportbproducersbthatbpracticebsustainabl
ebfarming.
E. PartnerShops,bBenb&bJerrybscoopbshopsbthatbarebindependentlybownedbandboperatedbbybcommunity-basedbnonprofitborganizations.
AACSB:bAnalyticalbThinkingb Acc
essibility:bKeyboardbNavigationb B
looms:bUnderstand
LearningbObjective:b02-
02bDescribebcorebvalues,bmission,borganizationalbculture,bbusiness,bandbgoals.b LevelbofbDifficulty:b2b
Medium
Topic:bDevelopingbabCompetitivebStrategy
Feedback:bBenb&bJerry'sbmission-
drivenbapproachbledbthebcompanybtobsuccessfullybimplementbmanybhighlybcreativeborganizationalbandbmarketingbstrategies,bincludingbthebPartnerShop
bprogram. bPartnerShopsbarebBenb&bJerrybscoopbshopsbthatbarebindependentlybownedbandboperatedbby
community-
basedbnonprofitborganizations.bThebshopsbemploybyouthbandbyoungbadultsbwhobmaybfacebbarriersbtobemploymentbtobhelpbthembbuildbbetterblives.
3. Benb&bJerry'sbhasbearnedbB-CorpbcertificationbfrombB-Lab,bwhichbmeansbitbhas
A. reachedbthebgoalbofbgeneratingbenoughbrevenuebtobbebabcompletelybnonprofitborganization.
B. absustainablebfinancialbbasisbofbprofitablebgrowth,bincreasingbvaluebforbstakeholdersbandbexpandingbopportunitiesbforbdevelopmentbandbcareerbgrowt
hbforbemployees.
C. thebgoalbofbmakingbprofitsbforbselectedbcharitableborganizationsbsuchbasbFairbTrade.
D. beenbrecognizedbforbitsbeffortsbtobusebthebpowerbofbbusinessbtobsolvebsocialbandbenvironmentalbproblems.
E. beenbinstrumentalbinbexpandingbintobinternationalbmarketsbbybcreatingbdairiesbforbdevelopingbnations.
AACSB:bAnalyticalbThinkingb Acc
essibility:bKeyboardbNavigationb B
looms:bUnderstand
LearningbObjective:b02-
02bDescribebcorebvalues,bmission,borganizationalbculture,bbusiness,bandbgoals.b LevelbofbDifficulty:b2b
Medium
Topic:bDevelopingbabCompetitivebStrategy
Feedback:bBenb&bJerry'sbsocialbmissionbhasbearnedbitbB-Corpbcertification.bThisbisbabdesignationbfrombB-
Lab,babnonprofitborganizationbwhosebpurposebisbtob"usebthebpowerbofbbusinessbtobsolvebsocialbandbenvironmentalbproblems"binborderbtobpositivelybimpa
ctbthebcommunitybandbenvironmentbwithinbwhichbtheborganizationboperates.
4. WhichbofbthebfollowingbstatementsbregardingbBenb&bJerry'sbisbmostbaccurate?
A. Benb&bJerry'sbisbownedbbybUnilever,bthebmarketbleaderbinbthebglobalbicebcreambindustry.
B. Benb&bJerry'sbisbabprivatelybownedbicebcreambproducer.
C. Benb&bJerry'sbpridesbitselfbonbofferingbmorebicebcreambflavorsbthanbitsbcompetitors.
2-1
Copyrightb©b2018bMcGraw-
HillbEducation.bAllbrightsbreserved.bNobreproductionborbdistributionbwithoutbthebpriorbwrittenbconsentbofbMcGraw-HillbEducation.
mynursytest.store
, DOWNLOAD THE Test Bank for Marketing The Core 7th Edition Kerin
b b b b b b b b b b
D. BenbandbJerrybarebnotbrealbpeople;bthebnamesbwerebabcleverbreferencebtobTombandbJerrybcartoonbcharactersbinborderbtobcapitalizebonbchildhoo
dbnostalgia.
E. Benb&bJerry'sbhasbonlybbeenbinbbusinessbforb20byearsbandbisbalreadybthebindustrybleaderbinbpremiumbicebcream.
AACSB:bAnalyticalbThinking
2-2
Copyrightb©b2018bMcGraw-
HillbEducation.bAllbrightsbreserved.bNobreproductionborbdistributionbwithoutbthebpriorbwrittenbconsentbofbMcGraw-HillbEducation.
mynursytest.store
, DOWNLOAD THE Test Bank for Marketing The Core 7th Edition Kerin
b b b b b b b b b b
Accessibility:bKeyboardbNavigatio
nb Blooms:bUnderstand
LearningbObjective:b02-
02bDescribebcorebvalues,bmission,borganizationalbculture,bbusiness,bandbgoals.b LevelbofbDifficulty:b2b
Medium
Topic:bDevelopingbabCompetitivebStrategy
Feedback:bToday,bBenb&bJerry'sbisbownedbbybUnilever,bwhichbisbthebmarketbleaderbinbthebglobalbicebcreambindustry—
onebthatbisbexpectedbtobreachb$74bbillionbbyb2018.
5. A(n)b isbablegalbentitybthatbconsistsbofbpeoplebwhobsharebabcommonbmission.
A. department
B. organization
C. SBU
D. industry
E. market
AACSB:bAnalyticalbThinkingb Acc
essibility:bKeyboardbNavigationb B
looms:bRemember
LearningbObjective:b02-
01bDescribebthreebkindsbofborganizationsbandbthebthreeblevelsbofbstrategybinbthem.b LevelbofbDifficulty:
b1bEasy
Topic:bDevelopingbabCompetitivebStrategy
Feedback:bTextbtermbdefinition—organization.
6. Inbmarketing,banborganizationbrefersbto
A. ablegalbentitybthatbconsistsbofbpeoplebwhobsharebabcommonbmission.
B. abgroupbofbpeoplebunitedbthroughbcontractualborbcorporatebownership.
C. ablegalbentitybengagedbinbbusinessbactivitiesbsolelybwithbthebintentbofbmakingbabprofit.
D. ablegalbentitybengagedbinbbusinessbactivitiesbsolelybwithbthebintentbofbservingbitsbemployeesbwithoutbthebintentbofbmakingbabprofit.
E. abprivatelybownedbentitybthatbservesbitsbcustomersbtobearnbabprofitbsobthatbitbcanbsurvive.
AACSB:bAnalyticalbThinkingb Acc
essibility:bKeyboardbNavigationb B
looms:bRemember
LearningbObjective:b02-
01bDescribebthreebkindsbofborganizationsbandbthebthreeblevelsbofbstrategybinbthem.b LevelbofbDifficulty:
b1bEasy
Topic:bStrategicbMarketingbPlanning
Feedback:bTextbtermbdefinition—organization.
7. A(n)b isbabgood,bservice,borbideabthatbcreatesbvaluebforbbothbtheborganizationbandbitsbcustomersbbybsatisfyingbtheirbneedsbandbwants.
A. organization
B. businessbfirm
C. nonprofit
D. offering
E. industry
AACSB:bAnalyticalbThinkingb Acc
essibility:bKeyboardbNavigationb B
looms:bRemember
LearningbObjective:b02-
01bDescribebthreebkindsbofborganizationsbandbthebthreeblevelsbofbstrategybinbthem.b LevelbofbDifficulty:
b1bEasy
Topic:bStrategicbMarketingbPlanning
Feedback:bTextbtermbdefinition—offerings.
8. Inbmarketing,banbofferingbrefersbto
A. thebformalbdesignationbofbabpubliclybtradedbstockbforbabspecificbproduct,bservice,borbidea.
B. abformbofbcurrencybusedbbybbuyerbandbsellerbtobminimizebthebtaxbburdenbforbbothbparties.
C. abgood,bservice,borbideabthatbcreatesbvaluebforbbothbtheborganizationbandbitsbcustomersbbybsatisfyingbtheirbneedsbandbwants.
D. thebmanufacturer'sbsuggestedbretailbpricebofbabproductborbservicebtobthebgeneralbpublicborbthebwholesalebpricebtobdistributorsbandbretailers.
E. thebservicebsuppliersbandbdistributorsbprovidebtobhelpbmanufacturersbbringbabproductbtobmarket.
AACSB:bAnalyticalbThinkingb Acc
essibility:bKeyboardbNavigationb B
looms:bRemember
LearningbObjective:b02-
01bDescribebthreebkindsbofborganizationsbandbthebthreeblevelsbofbstrategybinbthem.b LevelbofbDifficulty:
b1bEasy
2-3
Copyrightb©b2018bMcGraw-
HillbEducation.bAllbrightsbreserved.bNobreproductionborbdistributionbwithoutbthebpriorbwrittenbconsentbofbMcGraw-HillbEducation.
mynursytest.store
, DOWNLOAD THE Test Bank for Marketing The Core 7th Edition Kerin
b b b b b b b b b b
Topic:bStrategicbMarketingbPlanning
Feedback:bTextbtermbdefinition—offerings.
2-4
Copyrightb©b2018bMcGraw-
HillbEducation.bAllbrightsbreserved.bNobreproductionborbdistributionbwithoutbthebpriorbwrittenbconsentbofbMcGraw-HillbEducation.
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