WITH SOLUTIONS GRADED A+
✔✔Partnership - ✔✔Decisions are shared, disagreements occur
✔✔Executive Summary - ✔✔First section ofba business plan
✔✔Marketing in Business Plan - ✔✔How your business will grow
✔✔Financials section of Business Plan - ✔✔Creditors interested in any collateral you
have that may be used toward your loan.
✔✔Breakeven Analysis - ✔✔The shorter the breakeven time, the better for small
businesses
✔✔Product in the Marketing Mix - ✔✔Quality & Attributes
✔✔Value Pricing Tactic - ✔✔Fit between quality of products and pricing
✔✔Segmentation of small business - ✔✔Identification of local market characteristics
can help owners reach market
✔✔Psychographics - ✔✔Describes consumers by the groups they associate with
✔✔1st Step in Marketing Concept - ✔✔Determine the needs of the customer
✔✔A Marketing Strategy - ✔✔Needed to implement the marketing concept
✔✔Production Orientation - ✔✔Market and maximinize a company's use of economic
scale
✔✔Foundation for Marketing Strategy - ✔✔Select an target market & develop marketing
mix
✔✔Extensive Decision Making - ✔✔When consumers decide on in frequently
purchased items.
✔✔Growth Stage Marketing Strategy - ✔✔Increase advertising efforts to combat
competition
✔✔Product Development - ✔✔Continuous and ongoing process
✔✔Accounting in the Business Process - ✔✔Ensure stakeholders have accurate
financial information for decision making