2/23/24,m4:07mA Principlesmofmmarketingmglobalm17thmeditionmkotlermtestm
M bank
PrinciplesmofmMarketing mGlobalm17thmEditionmKotlermTest mBank
FullmDownload:mhttps://alibabadownload.com/product/principles-of-marketing-global-17th-edition-kotler-test-bank/
PrinciplesmofmMarketing,m17e,mGlobalmEditionm (Kotler/Armstrong)mC
hapterm1m Marketing:mCreatingmCustomermValuemandmEngagement
1) Whichm ofm them followingm ism NOTm anm accuratem descriptionm ofm modernm marketing?
A) Marketingm ism them creationm ofm valuem form customers.
B) Marketingm involvesm managingm profitablem customerm relationships.
C) Marketingm emphasizesm sellingm andm advertisingm exclusively.
D) Marketingm involvesm satisfyingm customers'm needs.
E) Marketingm ism buildingm value-
ladenm exchangem relationshipsm withm customers.mAnswer:mC
AACSB:m Analyticalm thinking
Skill:m Concept
Objective:m LOm 1.1:m Definem marketingm andm outlinem them stepsm inm them marketingm process.
mDifficulty:m Moderate
2) Accordingm tom managementm gurum Peterm Drucker,m "Them aimm ofm marketingm ism to ."
A) maximizem profitsm ofm them company
B) emphasizem customerm wantsm andm notm customerm needs
C) makem sellingm unnecessary
D) fulfillm unrealisticm customerm expectations
E) sellmproduct
smAnswer:mCm
Skill:m Concept
Objective:m LOm 1.1:m Definem marketingm andm outlinem them stepsm inm them marketingm process.
mDifficulty:m Easy
3) Marketingm ism definedm asm am socialm andm managerialm processm bym whichm individ
ualsm andmorganizationsm obtainm whatm theym needm andm wantm through .
A) researchm andm development
B) innovationm andm creativity
C) manufacturingm efficiencies
D) valuem creationm andm exchange
E) salesmandmrevenuemcreati
onmAnswer:mD
AACSB:m Applicationmofm knowledgemS
kill:mConcept
Objective:m LOm 1.1:m Definem marketingm andm outlinem them stepsm inm them marketingm process.
mDifficulty:m Moderate
1
Copyrightm©m2018mPearsonmEducation,
mLtd.
Thism samplem only,m Downloadm allm chaptersm at:m AlibabaDownload.com
about:blank 1/50
,2/23/24,m4:07mA Principlesmofmmarketingmglobalm17thmeditionmkotlermtestm
M bank
4) Accordingm tom them five-
stepm modelm ofm them marketingm process,m whichm ofm them followingm ism themfinalmstepminmc
reatingmvaluemformcustomers?
A) designingm am customer-drivenm marketingm strategy
B) understandingm them marketplacem andm customerm needs
C) constructingm anm integratedm marketingm programm thatm deliversm superiorm value
D) buildingm profitablem relationshipsm andm creatingm customerm delight
E) capturingm valuem fromm customersm tom createm profitm andm customer
m equitymAnswer:m E
Skill:m Concept
Objective:m LOm 1.1:m Definem marketingm andm outlinem them stepsm inm them marketingm process.
mDifficulty:m Moderate
5) Accordingm tom them five-stepm modelm ofm them marketingm process,m am companym shouldmm
beforem designingm am customer-drivenm marketingm strategy.
A) determinem howm tom deliverm superiorm valuem tom customers
B) buildm profitablem relationshipsm withm customers
C) usem customerm relationshipm managementm tom createm fullm partnershipsm withm keym customers
D) understandm them marketplacem andm customerm needsm andm wants
E) constructm anm integratedm marketingm progr
ammAnswer:mD
Skill:m Concept
Objective:m LOm 1.1:m Definem marketingm andm outlinem them stepsm inm them marketingm process.
mDifficulty:m Moderate
6) Marketingm ism managingm profitablem customerm relationsh
ips.mAnswer:mTRUE
Skill:m Concept
Objective:m LOm 1.1:m Definem marketingm andm outlinem them stepsm inm them marketingm process.
mDifficulty:m Easy
7) m arem humanm needsm thatm arem shapedm bym culturem andm individualm personality.
A) Necessities
B) Wants
C) Demands
D) Values
E) Exchanges
mAnswer:m Bm
Skill:m Concep
t
Objective:m LOm 1.2:m Explainm them importancem ofm understandingm them marketplacem andm customersm a
ndmidentifymthemfivemcoremmarketplacemconcepts.
Difficulty:m Easy
2
Copyrightm©m2018mPearsonmEducation,
mLtd.
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,2/23/24,m4:07mA Principlesmofmmarketingmglobalm17thmeditionmkotlermtestm
M bank
8) Whenm backedm bym buyingm power,m wantsm become .
A) socialm needs
B) demands
C) physicalm needs
D) self-esteemm needs
E) exchangesm
Answer:m BmS
kill:m Concept
Objective:m LOm 1.2:m Explainm them importancem ofm understandingm them marketplacem andm customersm a
ndmidentifymthemfivemcoremmarketplacemconcepts.
Difficulty:m Easy
9) Needsm includem allm ofm them followingm EXCEPT .
A) food
B) knowledge
C) affection
D) them newestm iphone
E) belongingm
Answer:m DmS
kill:m Concept
Objective:m LOm 1.2:m Explainm them importancem ofm understandingm them marketplacem andm customersm a
nd
identifymthem fivem corem marketplacem concepts.mDiffi
culty:m Easy
10) Gregm Williamsm nowm hasm them buyingm powerm tom purchasem them desktopm computerm t
hatm hem hasmwantedm form them lastm sixm months.m Greg'sm wantm nowm hasm becomem a(n) _.
A) need
B) necessity
C) demand
D) exchange
E) transaction
mAnswer:m C
AACSB:m AnalyticalmthinkingmSk
ill:m Application
Objective:m LOm 1.2:m Explainm them importancem ofm understandingm them marketplacem andm customersm a
ndmidentifymthemfivemcoremmarketplacemconcepts.
Difficulty:m Moderate
3
Copyrightm©m2018mPearsonmEducation,
mLtd.
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, 2/23/24,m4:07mA Principlesmofmmarketingmglobalm17thmeditionmkotlermtestm
M bank
11) A
ism somem combinationm ofm products,m services,m information,m orm experiencesmprovid
edmtomconsumersmtom satisfymamneedmormwant.
A) marketm offering
B) valuem proposition
C) brandm positioning
D) marketm segment
E) marketmmi
xmAnswer:m A
AACSB:m AnalyticalmthinkingmSk
ill:mConcept
Objective:m LOm 1.2:m Explainm them importancem ofm understandingm them marketplacem andm customersm a
nd
identifymthem fivem corem marketplacem concepts.mDiffi
culty:m Easy
12) Whichm ofm them followingm termsm refersm tom sellersm beingm preoccupiedm withm theirm own
m productsmandmlosingmsightmofm underlyingmconsumerm needs?
A) vendorm lock-in
B) socialm loafing
C) valuem proposition
D) marketingm myopia
E) conspicuousm consumptio
nmAnswer:mD
AACSB:m AnalyticalmthinkingmSk
ill:mConcept
Objective:m LOm 1.2:m Explainm them importancem ofm understandingm them marketplacem andm customersm a
ndmidentifymthemfivemcoremmarketplacemconcepts.
Difficulty:m Moderate
13) Whenm marketersm setm lowm expectationsm form am marketm offering,m theym runm them riskm of .
A) disappointingm loyalm customers
B) havingm tom usem anm outside-inm ratherm thanm anm inside-outm perspective
C) failingm tom attractm enoughm customers
D) failingm tom understandm theirm customers'm needs
E) incorrectlym identifyingm am targetm mar
ketmAnswer:mC
Skill:m Concept
Objective:m LOm 1.2:m Explainm them importancem ofm understandingm them marketplacem andm customersm a
ndmidentifymthemfivemcoremmarketplacemconcepts.
Difficulty:m Easy
4
Copyrightm©m2018mPearsonmEducation,
mLtd.
about:blank 4/50
M bank
PrinciplesmofmMarketing mGlobalm17thmEditionmKotlermTest mBank
FullmDownload:mhttps://alibabadownload.com/product/principles-of-marketing-global-17th-edition-kotler-test-bank/
PrinciplesmofmMarketing,m17e,mGlobalmEditionm (Kotler/Armstrong)mC
hapterm1m Marketing:mCreatingmCustomermValuemandmEngagement
1) Whichm ofm them followingm ism NOTm anm accuratem descriptionm ofm modernm marketing?
A) Marketingm ism them creationm ofm valuem form customers.
B) Marketingm involvesm managingm profitablem customerm relationships.
C) Marketingm emphasizesm sellingm andm advertisingm exclusively.
D) Marketingm involvesm satisfyingm customers'm needs.
E) Marketingm ism buildingm value-
ladenm exchangem relationshipsm withm customers.mAnswer:mC
AACSB:m Analyticalm thinking
Skill:m Concept
Objective:m LOm 1.1:m Definem marketingm andm outlinem them stepsm inm them marketingm process.
mDifficulty:m Moderate
2) Accordingm tom managementm gurum Peterm Drucker,m "Them aimm ofm marketingm ism to ."
A) maximizem profitsm ofm them company
B) emphasizem customerm wantsm andm notm customerm needs
C) makem sellingm unnecessary
D) fulfillm unrealisticm customerm expectations
E) sellmproduct
smAnswer:mCm
Skill:m Concept
Objective:m LOm 1.1:m Definem marketingm andm outlinem them stepsm inm them marketingm process.
mDifficulty:m Easy
3) Marketingm ism definedm asm am socialm andm managerialm processm bym whichm individ
ualsm andmorganizationsm obtainm whatm theym needm andm wantm through .
A) researchm andm development
B) innovationm andm creativity
C) manufacturingm efficiencies
D) valuem creationm andm exchange
E) salesmandmrevenuemcreati
onmAnswer:mD
AACSB:m Applicationmofm knowledgemS
kill:mConcept
Objective:m LOm 1.1:m Definem marketingm andm outlinem them stepsm inm them marketingm process.
mDifficulty:m Moderate
1
Copyrightm©m2018mPearsonmEducation,
mLtd.
Thism samplem only,m Downloadm allm chaptersm at:m AlibabaDownload.com
about:blank 1/50
,2/23/24,m4:07mA Principlesmofmmarketingmglobalm17thmeditionmkotlermtestm
M bank
4) Accordingm tom them five-
stepm modelm ofm them marketingm process,m whichm ofm them followingm ism themfinalmstepminmc
reatingmvaluemformcustomers?
A) designingm am customer-drivenm marketingm strategy
B) understandingm them marketplacem andm customerm needs
C) constructingm anm integratedm marketingm programm thatm deliversm superiorm value
D) buildingm profitablem relationshipsm andm creatingm customerm delight
E) capturingm valuem fromm customersm tom createm profitm andm customer
m equitymAnswer:m E
Skill:m Concept
Objective:m LOm 1.1:m Definem marketingm andm outlinem them stepsm inm them marketingm process.
mDifficulty:m Moderate
5) Accordingm tom them five-stepm modelm ofm them marketingm process,m am companym shouldmm
beforem designingm am customer-drivenm marketingm strategy.
A) determinem howm tom deliverm superiorm valuem tom customers
B) buildm profitablem relationshipsm withm customers
C) usem customerm relationshipm managementm tom createm fullm partnershipsm withm keym customers
D) understandm them marketplacem andm customerm needsm andm wants
E) constructm anm integratedm marketingm progr
ammAnswer:mD
Skill:m Concept
Objective:m LOm 1.1:m Definem marketingm andm outlinem them stepsm inm them marketingm process.
mDifficulty:m Moderate
6) Marketingm ism managingm profitablem customerm relationsh
ips.mAnswer:mTRUE
Skill:m Concept
Objective:m LOm 1.1:m Definem marketingm andm outlinem them stepsm inm them marketingm process.
mDifficulty:m Easy
7) m arem humanm needsm thatm arem shapedm bym culturem andm individualm personality.
A) Necessities
B) Wants
C) Demands
D) Values
E) Exchanges
mAnswer:m Bm
Skill:m Concep
t
Objective:m LOm 1.2:m Explainm them importancem ofm understandingm them marketplacem andm customersm a
ndmidentifymthemfivemcoremmarketplacemconcepts.
Difficulty:m Easy
2
Copyrightm©m2018mPearsonmEducation,
mLtd.
about:blank 2/50
,2/23/24,m4:07mA Principlesmofmmarketingmglobalm17thmeditionmkotlermtestm
M bank
8) Whenm backedm bym buyingm power,m wantsm become .
A) socialm needs
B) demands
C) physicalm needs
D) self-esteemm needs
E) exchangesm
Answer:m BmS
kill:m Concept
Objective:m LOm 1.2:m Explainm them importancem ofm understandingm them marketplacem andm customersm a
ndmidentifymthemfivemcoremmarketplacemconcepts.
Difficulty:m Easy
9) Needsm includem allm ofm them followingm EXCEPT .
A) food
B) knowledge
C) affection
D) them newestm iphone
E) belongingm
Answer:m DmS
kill:m Concept
Objective:m LOm 1.2:m Explainm them importancem ofm understandingm them marketplacem andm customersm a
nd
identifymthem fivem corem marketplacem concepts.mDiffi
culty:m Easy
10) Gregm Williamsm nowm hasm them buyingm powerm tom purchasem them desktopm computerm t
hatm hem hasmwantedm form them lastm sixm months.m Greg'sm wantm nowm hasm becomem a(n) _.
A) need
B) necessity
C) demand
D) exchange
E) transaction
mAnswer:m C
AACSB:m AnalyticalmthinkingmSk
ill:m Application
Objective:m LOm 1.2:m Explainm them importancem ofm understandingm them marketplacem andm customersm a
ndmidentifymthemfivemcoremmarketplacemconcepts.
Difficulty:m Moderate
3
Copyrightm©m2018mPearsonmEducation,
mLtd.
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, 2/23/24,m4:07mA Principlesmofmmarketingmglobalm17thmeditionmkotlermtestm
M bank
11) A
ism somem combinationm ofm products,m services,m information,m orm experiencesmprovid
edmtomconsumersmtom satisfymamneedmormwant.
A) marketm offering
B) valuem proposition
C) brandm positioning
D) marketm segment
E) marketmmi
xmAnswer:m A
AACSB:m AnalyticalmthinkingmSk
ill:mConcept
Objective:m LOm 1.2:m Explainm them importancem ofm understandingm them marketplacem andm customersm a
nd
identifymthem fivem corem marketplacem concepts.mDiffi
culty:m Easy
12) Whichm ofm them followingm termsm refersm tom sellersm beingm preoccupiedm withm theirm own
m productsmandmlosingmsightmofm underlyingmconsumerm needs?
A) vendorm lock-in
B) socialm loafing
C) valuem proposition
D) marketingm myopia
E) conspicuousm consumptio
nmAnswer:mD
AACSB:m AnalyticalmthinkingmSk
ill:mConcept
Objective:m LOm 1.2:m Explainm them importancem ofm understandingm them marketplacem andm customersm a
ndmidentifymthemfivemcoremmarketplacemconcepts.
Difficulty:m Moderate
13) Whenm marketersm setm lowm expectationsm form am marketm offering,m theym runm them riskm of .
A) disappointingm loyalm customers
B) havingm tom usem anm outside-inm ratherm thanm anm inside-outm perspective
C) failingm tom attractm enoughm customers
D) failingm tom understandm theirm customers'm needs
E) incorrectlym identifyingm am targetm mar
ketmAnswer:mC
Skill:m Concept
Objective:m LOm 1.2:m Explainm them importancem ofm understandingm them marketplacem andm customersm a
ndmidentifymthemfivemcoremmarketplacemconcepts.
Difficulty:m Easy
4
Copyrightm©m2018mPearsonmEducation,
mLtd.
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