COM3701 Assignment 1 (ANSWERS) Semester 1 2025 - DUE 27 March 2025

SEMESTER Due Dates Assignment 01 27 March 2025 1.2 The assignment SEMESTER 1 ASSIGNMENT 01 DUE DATE: 27 MARCH 2025 ANSWERS ALL QUESTIONS. QUESTION 1 Read the following scenario and answer the questions that follow: A new beer brand, Navi Craft Beer has been launched in the South Africa market. The brand is unable to gain a reasonable market share because the craft beer wanot well communicated to the target market. As a communication consultant for Navi Craft Beer, you are required to do the following as part of the Executive Committee: 1.1 Name any three (3) benefits of integrated marketing communication (IMC). Consistency of message delivery Ensures that the brand's message remains uniform across all marketing channels, leading to a stronger and clearer brand identity. Improved marketing precision helps target the right audience more effectively by