WGU Marketing Management D174 questions with
verified answers
7 Problems in Marketing (American Marketing Assocation) Ans✓✓✓ 1. Effectively
targeting high value sources of growth
2. The role o marketing in the firm and C-suite
3. The digital transformation of the modern corporation
4. Generating and using insight to shape marketing practices
5. Dealing with an omnichannel world
6. Competing in dynamic, global markets
7. Balancing incremental and radical innovations
A firm attempts to find a neutral set point for price that is neither low enough to
anger the competition nor high enough to put the value proposition at risk with
customers.
Which pricing strategy is the firm adopting?
Stability
Target ROI
Value
Average cost Ans✓✓✓ Stability
A xxx marketing system is one in which the key members of the distribution
channel, producer, wholesaler, and retailer, work together as a unified group to
meet customer needs. There are three different forms of this type of system;
administered, contractual, and xxx. Ans✓✓✓ Vertical
Corporate
,A xxx product line is a group of products that share common traits such as xxx
profiles or usage. Ans✓✓✓ Single
Customer
A xxx represents all the xxx involved in supplying a product or service to the
members of a company's channels of distribution, its end user consumers, and its
business users. Ans✓✓✓ Supply chain
Organizations
Automobile manufacturers must comply with regulations set by the National
Transportation and Safety Board.
In the context of situation analysis, which of the following macro-level external
environmental factors does this exemplify?
Firm structure and systems
Threat of new entrants
Sociocultural and demographic
Political, legal, and ethical Ans✓✓✓ Political, legal, and ethical
Besides the standard auction approach where buyers bid for a sellers offering, it is
now very common for sellers to use xxx to bid prices to capture a buyers business
Ans✓✓✓ Reverse auctions
Consumers weight the xxx of a product versus the cost to determine the its value.
Companies that practice ethical and sustainable marketing gain greater xxx from
their customers. Ans✓✓✓ Benefits
,Trust
Consumers weight the xxx of a product versus the cost to determine the value.
Companies that practice ethical and sustainable marketing gain greater xxx from
their customers Ans✓✓✓ Benefits
Trust
Customer Orientation Ans✓✓✓ When a business puts customers needs over the
needs of the business
Customer touch points and data mining are related to which element of the
process cycle for customer relationship management?
Analysis and refinement
Marketing planning
Knowledge discovery
Customer interaction Ans✓✓✓ Knowledge discovery
Customer xxx and xxx are two popular metrics used by marketers to measure
customer value Ans✓✓✓ satisfaction
loyalty
Distribution intensity is the number of intermediaries that are involved in
distributing a product. There are three forms of distribution intensity: xxx
distribution strategies, xxx distribution, and exclusive distribution. Ans✓✓✓
Intensive
Selective
, Effectively communicating a product's xxx is at the center of a positioning
strategy, and exposure to these elements prompts the customer to develop
perceptions of value and a subsequent understanding of the value proposition.
Ans✓✓✓ differential advantages
Eva purchased an alarm system for her car during a promotion. She considered
the promotional price to be very attractive. However, she later learned that the
firm set an artificially high reference price for the alarm system just before the
promotion to make the advertised sale price more attractive.
What did Eva experience?
Predatory pricing
Deceptive pricing
Price fixing
Bait and switch Ans✓✓✓ Deceptive pricing
Every purchase decision by an individual starts with a problem or a need. What is
the next stage in the process?
Search for information
Post purchase evaluation
Decide on a product
Evaluate alternatives Ans✓✓✓ Search for information
Exchange represents ... Ans✓✓✓ process of giving something to gain something
verified answers
7 Problems in Marketing (American Marketing Assocation) Ans✓✓✓ 1. Effectively
targeting high value sources of growth
2. The role o marketing in the firm and C-suite
3. The digital transformation of the modern corporation
4. Generating and using insight to shape marketing practices
5. Dealing with an omnichannel world
6. Competing in dynamic, global markets
7. Balancing incremental and radical innovations
A firm attempts to find a neutral set point for price that is neither low enough to
anger the competition nor high enough to put the value proposition at risk with
customers.
Which pricing strategy is the firm adopting?
Stability
Target ROI
Value
Average cost Ans✓✓✓ Stability
A xxx marketing system is one in which the key members of the distribution
channel, producer, wholesaler, and retailer, work together as a unified group to
meet customer needs. There are three different forms of this type of system;
administered, contractual, and xxx. Ans✓✓✓ Vertical
Corporate
,A xxx product line is a group of products that share common traits such as xxx
profiles or usage. Ans✓✓✓ Single
Customer
A xxx represents all the xxx involved in supplying a product or service to the
members of a company's channels of distribution, its end user consumers, and its
business users. Ans✓✓✓ Supply chain
Organizations
Automobile manufacturers must comply with regulations set by the National
Transportation and Safety Board.
In the context of situation analysis, which of the following macro-level external
environmental factors does this exemplify?
Firm structure and systems
Threat of new entrants
Sociocultural and demographic
Political, legal, and ethical Ans✓✓✓ Political, legal, and ethical
Besides the standard auction approach where buyers bid for a sellers offering, it is
now very common for sellers to use xxx to bid prices to capture a buyers business
Ans✓✓✓ Reverse auctions
Consumers weight the xxx of a product versus the cost to determine the its value.
Companies that practice ethical and sustainable marketing gain greater xxx from
their customers. Ans✓✓✓ Benefits
,Trust
Consumers weight the xxx of a product versus the cost to determine the value.
Companies that practice ethical and sustainable marketing gain greater xxx from
their customers Ans✓✓✓ Benefits
Trust
Customer Orientation Ans✓✓✓ When a business puts customers needs over the
needs of the business
Customer touch points and data mining are related to which element of the
process cycle for customer relationship management?
Analysis and refinement
Marketing planning
Knowledge discovery
Customer interaction Ans✓✓✓ Knowledge discovery
Customer xxx and xxx are two popular metrics used by marketers to measure
customer value Ans✓✓✓ satisfaction
loyalty
Distribution intensity is the number of intermediaries that are involved in
distributing a product. There are three forms of distribution intensity: xxx
distribution strategies, xxx distribution, and exclusive distribution. Ans✓✓✓
Intensive
Selective
, Effectively communicating a product's xxx is at the center of a positioning
strategy, and exposure to these elements prompts the customer to develop
perceptions of value and a subsequent understanding of the value proposition.
Ans✓✓✓ differential advantages
Eva purchased an alarm system for her car during a promotion. She considered
the promotional price to be very attractive. However, she later learned that the
firm set an artificially high reference price for the alarm system just before the
promotion to make the advertised sale price more attractive.
What did Eva experience?
Predatory pricing
Deceptive pricing
Price fixing
Bait and switch Ans✓✓✓ Deceptive pricing
Every purchase decision by an individual starts with a problem or a need. What is
the next stage in the process?
Search for information
Post purchase evaluation
Decide on a product
Evaluate alternatives Ans✓✓✓ Search for information
Exchange represents ... Ans✓✓✓ process of giving something to gain something
