and Marketing Approaches
,Contents
1. The Corporate & Marketing Strategy
2. The Concepts of Marketing
3. Marketing Information
4. Outside in Process
5. Strategic Audit
6. Strategic Planning
7. Expansion Opportunity
8. Conclusion and Final Thoughts
, Section 1
The Corporate & Marketing Strategy
, Tesco
Introduction to Tesco
• Founded in 1919, Tesco is the largest
supermarket chain in the UK
• Operates in multiple formats, including
Tesco Express (convenience stores), Tesco
Extra (hypermarkets), Tesco Metro, and
online grocery services.
• Tesco offers a variety of product lines,
including groceries and home appliances.