TTU BA 1301 Final exam
Demographic Variables - ✔️✔️characteristics of populations that may be considered in
developing a segmentation strategy
Demographic Segmentation - ✔️✔️a segmentation strategy that uses demographic
characteristics to identify different market segments
Geo-Demographic Variables - ✔️✔️combination of geographic and demographic traits
used in developing a segmentation strategy
Geo-Demographic Segmentation - ✔️✔️using a combination of geographic and
demographic traits for identifying different market segments in a segmentation strategy
Industrial Goods - ✔️✔️physical products purchased by companies to produce other
products
Relationship Marketing - ✔️✔️marketing strategy that emphasizes building lasting
relationships with customers and suppliers
Services - ✔️✔️products having nonphysical features, such as information, expertise,
or an activity that can be purchased
Data Warehousing - ✔️✔️the collection, storage, and retrieval of data in electronic files
Customer Relationship Management (CRM) - ✔️✔️organized methods that a firm uses
to build better information connections with clients, so that stronger company-client
relationships are developed
Substitute Product - ✔️✔️product that is dissimilar from those of competitors, but that
can fulfill the same need
Brand Competition - ✔️✔️competitive marketing that appeals to consumer perceptions
of benefits of products offered by particular companies
Integrated Marketing Strategy - ✔️✔️a strategy that blends the Four Ps of marketing to
ensure their compatibility with one another, as well as with the company's non-
marketing activities
Customer Relationship Management (CRM) - ✔️✔️organized methods that a firm uses
to build better information connections with clients, so that stronger company-client
relationships are developed
, Marketing - ✔️✔️is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large.
value = - ✔️✔️Benefit/cost
Consumer Goods - ✔️✔️physical products purchased by consumers for personal use
Geographic Variables - ✔️✔️geographic units that may be considered in developing a
segmentation strategy
Geographic Segmentation - ✔️✔️geographic units, from countries to neighborhoods,
that may be considered in identifying different market segments in a segmentation
strategy
Psychographic Variables - ✔️✔️consumer characteristics, such as lifestyles, opinions,
interests, and attitudes that may be considered in developing a segmentation strategy
Psychographic Segmentation - ✔️✔️a segmentation strategy that uses psychographic
characteristics to identify different market segments
Behavioral Variables - ✔️✔️behavioral patterns displayed by groups of consumers and
that are used in developing a segmentation strategy
Behavioral Segmentation - ✔️✔️a segmentation strategy that uses behavioral variables
to identify different market segments
Marketing Research - ✔️✔️The study of what customers need and want and how best
to meet those needs and wants
The Research Process - ✔️✔️Study the current situation
Select a research method
Collect data
Analyze the data
Prepare a report
Secondary Data - ✔️✔️data that are already available from previous research
Primary Data - ✔️✔️new data that are collected from newly performed research
Observation - ✔️✔️the research method that obtains data by watching and recording
consumer behavior
Demographic Variables - ✔️✔️characteristics of populations that may be considered in
developing a segmentation strategy
Demographic Segmentation - ✔️✔️a segmentation strategy that uses demographic
characteristics to identify different market segments
Geo-Demographic Variables - ✔️✔️combination of geographic and demographic traits
used in developing a segmentation strategy
Geo-Demographic Segmentation - ✔️✔️using a combination of geographic and
demographic traits for identifying different market segments in a segmentation strategy
Industrial Goods - ✔️✔️physical products purchased by companies to produce other
products
Relationship Marketing - ✔️✔️marketing strategy that emphasizes building lasting
relationships with customers and suppliers
Services - ✔️✔️products having nonphysical features, such as information, expertise,
or an activity that can be purchased
Data Warehousing - ✔️✔️the collection, storage, and retrieval of data in electronic files
Customer Relationship Management (CRM) - ✔️✔️organized methods that a firm uses
to build better information connections with clients, so that stronger company-client
relationships are developed
Substitute Product - ✔️✔️product that is dissimilar from those of competitors, but that
can fulfill the same need
Brand Competition - ✔️✔️competitive marketing that appeals to consumer perceptions
of benefits of products offered by particular companies
Integrated Marketing Strategy - ✔️✔️a strategy that blends the Four Ps of marketing to
ensure their compatibility with one another, as well as with the company's non-
marketing activities
Customer Relationship Management (CRM) - ✔️✔️organized methods that a firm uses
to build better information connections with clients, so that stronger company-client
relationships are developed
, Marketing - ✔️✔️is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large.
value = - ✔️✔️Benefit/cost
Consumer Goods - ✔️✔️physical products purchased by consumers for personal use
Geographic Variables - ✔️✔️geographic units that may be considered in developing a
segmentation strategy
Geographic Segmentation - ✔️✔️geographic units, from countries to neighborhoods,
that may be considered in identifying different market segments in a segmentation
strategy
Psychographic Variables - ✔️✔️consumer characteristics, such as lifestyles, opinions,
interests, and attitudes that may be considered in developing a segmentation strategy
Psychographic Segmentation - ✔️✔️a segmentation strategy that uses psychographic
characteristics to identify different market segments
Behavioral Variables - ✔️✔️behavioral patterns displayed by groups of consumers and
that are used in developing a segmentation strategy
Behavioral Segmentation - ✔️✔️a segmentation strategy that uses behavioral variables
to identify different market segments
Marketing Research - ✔️✔️The study of what customers need and want and how best
to meet those needs and wants
The Research Process - ✔️✔️Study the current situation
Select a research method
Collect data
Analyze the data
Prepare a report
Secondary Data - ✔️✔️data that are already available from previous research
Primary Data - ✔️✔️new data that are collected from newly performed research
Observation - ✔️✔️the research method that obtains data by watching and recording
consumer behavior
