Sales And Customer Contact Exam |
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EXCELLENCE
Which role in the decision-making unit justifies a purchase by linking it
to profit? - ✔✔✔ Correct Answer > Economic buyer
What is the main function of marketing? - ✔✔✔ Correct Answer >
Bringing value to customers
To communicate with customers and address their wants and needs. -
✔✔✔ Correct Answer > Marketing (Role)
Which set of connections is created by marketers to generate value? -
✔✔✔ Correct Answer > Between customers and products
,Individuals A and B had competing new product ideas and each needed
scarce Company resources. Individual A lobby management to obtain
all the resources possible regardless of how individual B might be
impacted or their relationship might be affected. Which style of
handling conflict was used by individual AA? - ✔✔✔ Correct Answer >
Competition
The user of a purchased product or service - ✔✔✔ Correct Answer >
Consumers
Sales incorporates actual selling the company's products or service to
its customers, while marketing is the process of communicating the
value of a product or service to customers so that the product or
service sells.
Sales includes the exchange of money of a company's product or
service, well marketing is the process of communicating the value of a
product or service - ✔✔✔ Correct Answer > Marketing vs. Sales
,A service, good, or system that is offered to a market for sale to
customers. - ✔✔✔ Correct Answer > Product
Physical PRODUCT offering manufactured by a business - ✔✔✔ Correct
Answer > Good
Intangible product offering by business - ✔✔✔ Correct Answer >
Service
A measure of how products or services delivered by a company meet or
exceed customer expectations * Making sure everyone feels they
benefit from the exchange. - ✔✔✔ Correct Answer > Customer
satisfaction
Needing to retain customers by creating new opportunities to win
customer loyalty and business. - ✔✔✔ Correct Answer > Marketing
(Effective)
, Business philosophy holding that the companies goals can best be
achieved by identifying and satisfying the target customers needs and
wants, But also the accomplish the goals of the organization. (Identifies
the buyers needs and then proceeds to goods, services, or ideas that
will satisfy them.) *Long-term profitability - ✔✔✔ Correct Answer >
Marketing concept
What is the relationship between sales and marketing in a firms
business strategy? - ✔✔✔ Correct Answer > Sales includes the
exchange of money of a company's product or service, well marketing
is the process of communicating the value of a product or service.
What is an example of a marketing activity? - ✔✔✔ Correct Answer > A
manager conducting research on potential customers
The Controllable elements in the marketing environment, made up of
the product(1st), price, promotion, and place. * A successful one
requires careful tailoring. - ✔✔✔ Correct Answer > Marketing Mix (4
P's)