Peregrine Exam
authentic - ANS -Leadership focuses on both an intrapersonal perspective, but also is
reciprocal, as followers affect leaders. It is a pattern of behavior that develops from and is
grounded in a leader's positive psychological qualities and strong ethics.
emotional intelligence - ANS -the ability to perceive, understand, manage, and use emotions
change and movement - ANS -Primary function of leadership is to produce
Leader-member exchange - ANS -This theory of leadership conceptualizes leadership as a
process that is centered on the interaction between leaders and followers. It is characterized by
in and out groups.
Path-Goal Theory - ANS -a theory that concerns how leaders influence subordinates'
perceptions of their work goals and the paths they follow toward attainment of those goals
Servant - ANS -This kind of leadership puts followers first, empowers them, and helps them
develop their full personal capacities
skills - ANS -The approach, as opposed to trait theory, emphasizes abilities that can be learned
and developed
Trait - ANS -Theory emphasizes that having a leader with a certain set of attributes is crucial to
having effective leadership and are central to the leadership process
Transactional - ANS -Focuses on the exchanges that occur between leaders and their followers
Transformational - ANS -Pays attention to the charismatic and affective elements of leadership.
the marketing mix - ANS -The 4 Ps, product, place, price, promotion is also known as:
AIDA - ANS -This model was developed to represent the stages a salesperson must take a
customer through in the personal selling process.
Behavioristic - ANS -Usage/Volume, Benefits, Loyalty, Price Sensitivity
Cognitive marketing - ANS -Is one of the best ways to connect with a customer on a personal
level. It essentially uses what people are already thinking about in a positive way to give a brand
a position that reflects the customers position
authentic - ANS -Leadership focuses on both an intrapersonal perspective, but also is
reciprocal, as followers affect leaders. It is a pattern of behavior that develops from and is
grounded in a leader's positive psychological qualities and strong ethics.
emotional intelligence - ANS -the ability to perceive, understand, manage, and use emotions
change and movement - ANS -Primary function of leadership is to produce
Leader-member exchange - ANS -This theory of leadership conceptualizes leadership as a
process that is centered on the interaction between leaders and followers. It is characterized by
in and out groups.
Path-Goal Theory - ANS -a theory that concerns how leaders influence subordinates'
perceptions of their work goals and the paths they follow toward attainment of those goals
Servant - ANS -This kind of leadership puts followers first, empowers them, and helps them
develop their full personal capacities
skills - ANS -The approach, as opposed to trait theory, emphasizes abilities that can be learned
and developed
Trait - ANS -Theory emphasizes that having a leader with a certain set of attributes is crucial to
having effective leadership and are central to the leadership process
Transactional - ANS -Focuses on the exchanges that occur between leaders and their followers
Transformational - ANS -Pays attention to the charismatic and affective elements of leadership.
the marketing mix - ANS -The 4 Ps, product, place, price, promotion is also known as:
AIDA - ANS -This model was developed to represent the stages a salesperson must take a
customer through in the personal selling process.
Behavioristic - ANS -Usage/Volume, Benefits, Loyalty, Price Sensitivity
Cognitive marketing - ANS -Is one of the best ways to connect with a customer on a personal
level. It essentially uses what people are already thinking about in a positive way to give a brand
a position that reflects the customers position
