MPRD 550 Exam with complete solutions
2025
**What .is .the .goal .of .programming? .- .CORRECT .ANSWERS-To .get .people .to
.watch .advertising .and .maximize .the .size .of .the .audience .targeted .by
.advertisers
What .is .the .most .important .part .of .programming? .- .CORRECT .ANSWERS-
Understanding .the .audience
What's .the .difference .between .network .and .cable's .audience? .- .CORRECT
.ANSWERS-Network .has .a .broad .audience .and .cable .has .a .niche .audience
What .is .an .example .of .an .OTT .service? .- .CORRECT .ANSWERS-Hulu
What .does .OTT .stand .for? .- .CORRECT .ANSWERS-Over .the .top. .It .refers .to .the
.Internet
**What .is .the .number .of .TV .households? .- .CORRECT .ANSWERS-118 .million
What .are .the .top .three .days .for .TV .viewing? .- .CORRECT .ANSWERS-Sunday,
.Thursday, .Monday
What .is .a .programmer? .- .CORRECT .ANSWERS-Someone .who .goes .through .the
.process .of .selecting, .scheduling, .promoting, .and .evaluation .programs
What .is .a .program? .- .CORRECT .ANSWERS-A .unit .of .content
What .three .changes .in .society .have .dramatically .affected .programming? .-
.CORRECT .ANSWERS-1) .Digitization
2) .Internet .Access
3) .Media .Competition
What .four .things .does .the .Internet .provide .for .media .programmers? .-
.CORRECT .ANSWERS-1) .Replace .movies .and .TV .(influences .ratings)
2) .Original .programs .made .for .web
3) .Websites .that .carry .updates .and .background .about .TV .stars, .program .plots,
.and .schedule .enhancements
,4) .Program .promotion .and .advertising .(influences .ratings)
What .is .happening .to .media .companies? .- .CORRECT .ANSWERS-They .are .all
.buying .each .other .and .merging. .There .is .a .lot .of .consolidation. .Consolidation
.leads .to .more .reduce, .reuse, .and .recycle .rather .than .innovation. .For .example,
.Comcast .bought .NBCUniversal.
What .network .has .seen .a .large .growth? .- .CORRECT .ANSWERS-Spanish-
language .networks
Broadcast .- .CORRECT .ANSWERS-Channels .that .come .in .from .an .antenna. .For
.example, .NBC, .ABC, .Fox, .CBS, .CW, .PBS, .Telemundo
Primetime .- .CORRECT .ANSWERS-Shows .playing .from .8-11 .on .the .East .and
.West .Coast .and .7-10 .on .central .and .mountain .time
How .many .hours .of .primetime .are .there .on .Sunday? .- .CORRECT .ANSWERS-4
Why .are .there .different .primetime's .for .different .regions? .- .CORRECT
.ANSWERS-When .content .is .sent .out .on .broadcast .signals .it .goes .8 .in .the .East
.and .7 .in .the .midwest .because .there's .a .one .hour .time .difference.
What .is .significant .about .primetime? .- .CORRECT .ANSWERS-There .is .the
.largest .audience .with .the .most .watched .content .therefore .the .most .expensive
.advertisement .is .done .at .primetime .and .the .best .shows .are .played.
What .was .the .first .network? .- .CORRECT .ANSWERS-NBC
Network .- .CORRECT .ANSWERS-Presents .15 .hours .of .programming .a .week .to
.send .out .to .stations
O&O .- .CORRECT .ANSWERS-Owned .and .operated. .Station .whose .license .is
.owned .by .a .network. .For .example, .KNBC, .KABC, .KCBS. .Everything .East .of
.Mississippi .is .W .and .everything .wets .is .K
Affiliate .- .CORRECT .ANSWERS-A .station .connected .to .a .network .by .contract
.but .is .not .owned .by .it. .For .example, .NBC .Connecticut
What .is .the .most .lucrative .advertisement .medium .in .the .US? .- .CORRECT
.ANSWERS-Broadcast .but .it .is .quickly .being .caught .up .with .broadband
Program .Clearance .- .CORRECT .ANSWERS-Clear .time .for .network .programming
.on .affiliates .and .O&O .programming
Pre-emption .- .CORRECT .ANSWERS-Content .stops .being .show .for .an .event
.such .as .the .President's .speech .or .breaking .news.
, Delayed .carriage .- .CORRECT .ANSWERS-Pre-empt .program .but .later .played .at .a
.delayed .time. .Sometimes .if .a .program .contains .violence .and .a .school .shooting
.occurs .then .they'll .pre-empt .the .show .and .play .it .later
Network .Compensation .- .CORRECT .ANSWERS-Affiliates .get .paid .by .the
.network
Retransmission .Fees .- .CORRECT .ANSWERS-Cable .companies .retransmit
.network .programs .and .pays .the .station .to .play .programs
Reverse .Net .Compensation .- .CORRECT .ANSWERS-Networks .get .a .cut .of .the
.station's .pay .from .cable .in .retransmission .fees. .This .brings .in .billions .of
.dollars.
Station .- .CORRECT .ANSWERS-An .O&O, .affiliate, .broadcast, .or .independent
.company.
What .does .CBS .stand .for? .- .CORRECT .ANSWERS-Columbia .Broadcasting
.Station
How .did .ABC .develop? .- .CORRECT .ANSWERS-NBC .started .in .1926 .and .had .a
.red .and .blue .network. .When .it .was .thought .that .NBC .was .a .monopoly .for
.having .two .networks .they .made .them .sell .one .of .them. .They .sold .the .blue
.because .it .was .weaker .and .it .became .ABC. .NBC .became .the .red .network.
When .did .Fox .become .a .real .contender? .- .CORRECT .ANSWERS-When .they
.beat .out .CBS .for .the .NFL .contract.
What .was .unique .about .UPN? .- .CORRECT .ANSWERS-It .aimed .at .serving .youth
.and .minorities .and .underserved .audiences. .It .went .under .in .the .2000's.
What .happened .to .UPN .& .WB? .- .CORRECT .ANSWERS-They .were .abolished
.and .the .best .programs .went .on .the .CW.
What .is .unique .about .MyNetworkTV? .- .CORRECT .ANSWERS-The .programs .that
.didn't .make .the .CW .went .here .plus .new .programs.
What .was .NBC's .original .business .plan? .- .CORRECT .ANSWERS-Advertisers
.produced .the .programs .and .bought .the .program-length .time. .Affiliates .paid
.networks .for .programs. .NBC .only .paid .for .telephone .chargers .so .they .couldn't
.control .programs .or .times .but .they .were .making .a .ton .of .money. .All .of .the
.stars .were .on .NBC .at .the .time.
What .is .the .FCC? .- .CORRECT .ANSWERS-They .started .in .1921 .to .regulate
.broadcast .frequency. .The .head .is .appointed .by .the .President .of .the .US. .If .there
2025
**What .is .the .goal .of .programming? .- .CORRECT .ANSWERS-To .get .people .to
.watch .advertising .and .maximize .the .size .of .the .audience .targeted .by
.advertisers
What .is .the .most .important .part .of .programming? .- .CORRECT .ANSWERS-
Understanding .the .audience
What's .the .difference .between .network .and .cable's .audience? .- .CORRECT
.ANSWERS-Network .has .a .broad .audience .and .cable .has .a .niche .audience
What .is .an .example .of .an .OTT .service? .- .CORRECT .ANSWERS-Hulu
What .does .OTT .stand .for? .- .CORRECT .ANSWERS-Over .the .top. .It .refers .to .the
.Internet
**What .is .the .number .of .TV .households? .- .CORRECT .ANSWERS-118 .million
What .are .the .top .three .days .for .TV .viewing? .- .CORRECT .ANSWERS-Sunday,
.Thursday, .Monday
What .is .a .programmer? .- .CORRECT .ANSWERS-Someone .who .goes .through .the
.process .of .selecting, .scheduling, .promoting, .and .evaluation .programs
What .is .a .program? .- .CORRECT .ANSWERS-A .unit .of .content
What .three .changes .in .society .have .dramatically .affected .programming? .-
.CORRECT .ANSWERS-1) .Digitization
2) .Internet .Access
3) .Media .Competition
What .four .things .does .the .Internet .provide .for .media .programmers? .-
.CORRECT .ANSWERS-1) .Replace .movies .and .TV .(influences .ratings)
2) .Original .programs .made .for .web
3) .Websites .that .carry .updates .and .background .about .TV .stars, .program .plots,
.and .schedule .enhancements
,4) .Program .promotion .and .advertising .(influences .ratings)
What .is .happening .to .media .companies? .- .CORRECT .ANSWERS-They .are .all
.buying .each .other .and .merging. .There .is .a .lot .of .consolidation. .Consolidation
.leads .to .more .reduce, .reuse, .and .recycle .rather .than .innovation. .For .example,
.Comcast .bought .NBCUniversal.
What .network .has .seen .a .large .growth? .- .CORRECT .ANSWERS-Spanish-
language .networks
Broadcast .- .CORRECT .ANSWERS-Channels .that .come .in .from .an .antenna. .For
.example, .NBC, .ABC, .Fox, .CBS, .CW, .PBS, .Telemundo
Primetime .- .CORRECT .ANSWERS-Shows .playing .from .8-11 .on .the .East .and
.West .Coast .and .7-10 .on .central .and .mountain .time
How .many .hours .of .primetime .are .there .on .Sunday? .- .CORRECT .ANSWERS-4
Why .are .there .different .primetime's .for .different .regions? .- .CORRECT
.ANSWERS-When .content .is .sent .out .on .broadcast .signals .it .goes .8 .in .the .East
.and .7 .in .the .midwest .because .there's .a .one .hour .time .difference.
What .is .significant .about .primetime? .- .CORRECT .ANSWERS-There .is .the
.largest .audience .with .the .most .watched .content .therefore .the .most .expensive
.advertisement .is .done .at .primetime .and .the .best .shows .are .played.
What .was .the .first .network? .- .CORRECT .ANSWERS-NBC
Network .- .CORRECT .ANSWERS-Presents .15 .hours .of .programming .a .week .to
.send .out .to .stations
O&O .- .CORRECT .ANSWERS-Owned .and .operated. .Station .whose .license .is
.owned .by .a .network. .For .example, .KNBC, .KABC, .KCBS. .Everything .East .of
.Mississippi .is .W .and .everything .wets .is .K
Affiliate .- .CORRECT .ANSWERS-A .station .connected .to .a .network .by .contract
.but .is .not .owned .by .it. .For .example, .NBC .Connecticut
What .is .the .most .lucrative .advertisement .medium .in .the .US? .- .CORRECT
.ANSWERS-Broadcast .but .it .is .quickly .being .caught .up .with .broadband
Program .Clearance .- .CORRECT .ANSWERS-Clear .time .for .network .programming
.on .affiliates .and .O&O .programming
Pre-emption .- .CORRECT .ANSWERS-Content .stops .being .show .for .an .event
.such .as .the .President's .speech .or .breaking .news.
, Delayed .carriage .- .CORRECT .ANSWERS-Pre-empt .program .but .later .played .at .a
.delayed .time. .Sometimes .if .a .program .contains .violence .and .a .school .shooting
.occurs .then .they'll .pre-empt .the .show .and .play .it .later
Network .Compensation .- .CORRECT .ANSWERS-Affiliates .get .paid .by .the
.network
Retransmission .Fees .- .CORRECT .ANSWERS-Cable .companies .retransmit
.network .programs .and .pays .the .station .to .play .programs
Reverse .Net .Compensation .- .CORRECT .ANSWERS-Networks .get .a .cut .of .the
.station's .pay .from .cable .in .retransmission .fees. .This .brings .in .billions .of
.dollars.
Station .- .CORRECT .ANSWERS-An .O&O, .affiliate, .broadcast, .or .independent
.company.
What .does .CBS .stand .for? .- .CORRECT .ANSWERS-Columbia .Broadcasting
.Station
How .did .ABC .develop? .- .CORRECT .ANSWERS-NBC .started .in .1926 .and .had .a
.red .and .blue .network. .When .it .was .thought .that .NBC .was .a .monopoly .for
.having .two .networks .they .made .them .sell .one .of .them. .They .sold .the .blue
.because .it .was .weaker .and .it .became .ABC. .NBC .became .the .red .network.
When .did .Fox .become .a .real .contender? .- .CORRECT .ANSWERS-When .they
.beat .out .CBS .for .the .NFL .contract.
What .was .unique .about .UPN? .- .CORRECT .ANSWERS-It .aimed .at .serving .youth
.and .minorities .and .underserved .audiences. .It .went .under .in .the .2000's.
What .happened .to .UPN .& .WB? .- .CORRECT .ANSWERS-They .were .abolished
.and .the .best .programs .went .on .the .CW.
What .is .unique .about .MyNetworkTV? .- .CORRECT .ANSWERS-The .programs .that
.didn't .make .the .CW .went .here .plus .new .programs.
What .was .NBC's .original .business .plan? .- .CORRECT .ANSWERS-Advertisers
.produced .the .programs .and .bought .the .program-length .time. .Affiliates .paid
.networks .for .programs. .NBC .only .paid .for .telephone .chargers .so .they .couldn't
.control .programs .or .times .but .they .were .making .a .ton .of .money. .All .of .the
.stars .were .on .NBC .at .the .time.
What .is .the .FCC? .- .CORRECT .ANSWERS-They .started .in .1921 .to .regulate
.broadcast .frequency. .The .head .is .appointed .by .the .President .of .the .US. .If .there
