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Unite 9: principles of marketing Practice paper 2
17 terms 75 terms
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Practice questions for this set
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Who is responsible for achieving goals within a campaign and focuses on
driving engagement, conversions, etc?
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1 Content Manager Campaign Manager
, 3 Marketing Manager 4 Linkedin Partners
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Terms in this set (85)
Which of the following is Reach, Acquisition, Conversion, Retention, Loyalty
the correct customer
1 multiple choice option
lifecycle?
Who is responsible for Campaign Manager 2 multiple choice options
achieving goals within a
campaign and focuses on
driving engagement,
conversions, etc?
Which of these is a long- Controlling costs 3 multiple choice options
term aim of a public-
sector organisation?
An organisation is Premium 3 multiple choice options
marketing a new product
line. It wants customers
to perceive that
these products are of
high quality, by charging
a high price.
Which pricing strategy
should it use?
Which stage of the Introduction 3 multiple choice options
product lifecycle
focusses on creating
product awareness?
Which of these is a type Endorsement 3 multiple choice options
of promotion?