OMIS 351 EXAMINATION QUESTIONS AND 100%
VERIFIED ANSWERS
Google's stated mission is to:
a. establish itself as the most valuable media company in the world.
b. organize the world's information and make it universally accessible and useful.
c. pair Internet surfers with advertisers and earn revenue along the way.
d. foster technological innovation to promote a knowledge-driven culture.
e. make the world more open and connected. - b. organize the world's information and
make it universally accessible and useful.
A(n) ___________ is a search performed on Google or any other search engine:
a. impression
b. PageRank
c. query
d. link
e. crawl - c. query
The _______ measures the percentage of people who clicked on an ad to arrive at a
destination-site.
a. click churn rate
b. link
c. click-through rate
d. click landing-page rate
e. impression score - c. click-through rate
,The Web site displayed when a user clicks on an ad is called the:
a. landing page
b. organic result
c. home page
d. start page
e. redirecting page - a. landing page
Which of the following statements holds true for the term cache?
a. it refers to the Internet directory service that allows devices and services to be named and
discoverable.
b. it refers to the process of improving a page's organic search results.
c. it refers to Internet content that can't be indexed be Google and other search engines.
d. it refers to a temporary storage space used to speed computing tasks
e. it refers to software that traverses available Web links in an attempt to perform a given task. -
d. it refers to a temporary storage space used to speed computing tasks
Over 20 percent of Google's revenues come from running ads on:
a. the Android platform
b. its organic search page
c. third-party Web sites
d. competing search engines
e. built-in toolbars - c. third-party Web sites
Why do you suppose Google is offering you 5 GB on Drive for free, free email, free web sites,
etc.?
a. Googles likes me
,b. Googles wants to have more places to place more ads
c. Googles wants to store my information so they can look at it and invade my privacy
d. none of the above - b. Googles wants to have more places to place more ads
Advertisers pay ad partners for _____________ whenever a user responds to an ad by
performing a specified activity such as signing up for a service, requesting material, or making a
purchase.
a. interstitials
b. cost-per-action ads
c. engagement ads
d. pay-per-click ads
e. paid inclusion ads - b. cost-per-action ads
Search engines use ___ to discover documents for indexing and retrieval.
a. caches
b. landing pages
c. web-crawling spiders
d. proxy servers
e. interstitials - c. web-crawling spiders
______ is the primary technology that enables Googles Wallet to make wireless payments with
the wave of a phone.
a. NFC or Near Field Communication
b. Wi-fi
c. IoT or Internet of things
d. Telematics
e. Li-Fi - a. NFC or Near Field Communication
, Which of the following factors contributes to an ad's quality score?
a. number of characters in the ad
b. cost per click
c. cost per impression
d. image richness
e. click through rate - e. click through rate
Which of the following efforts by Google is aimed to encouraging increased smartphone access
worldwide?
a. Tie- up with Facebook to offer search capabilities across social networks
b. The five-year deal with Verizon Wireless to be its preferred search engine
c. Collaboration with Microsoft to offer Office software over the Web
d. Introduction of internet-based ads
e. Giving the Android IOS to mobile phone manufacturers for free - e. Giving the Android
IOS to mobile phone manufacturers for free
How did Dr. Downing improve the organic search results for his Kirk Herbstreit joke in fall 2012
(How would anyone improve such results)?
a. by using Cloud Computing.
b. by using Just-in-Time E-Commerce.
c. by practicing Internet privacy and security legislation.
d. by linking text like "NIU BCS Kirk Herbstreit joke" to ChuckDowning.com from webpages.
e. by using RFID - d. by linking text like "NIU BCS Kirk Herbstreit joke" to
ChuckDowning.com from webpages.
__ are served by ad networks for other customer profiling firms to identify users and record
behavior across multiple Web sites.
VERIFIED ANSWERS
Google's stated mission is to:
a. establish itself as the most valuable media company in the world.
b. organize the world's information and make it universally accessible and useful.
c. pair Internet surfers with advertisers and earn revenue along the way.
d. foster technological innovation to promote a knowledge-driven culture.
e. make the world more open and connected. - b. organize the world's information and
make it universally accessible and useful.
A(n) ___________ is a search performed on Google or any other search engine:
a. impression
b. PageRank
c. query
d. link
e. crawl - c. query
The _______ measures the percentage of people who clicked on an ad to arrive at a
destination-site.
a. click churn rate
b. link
c. click-through rate
d. click landing-page rate
e. impression score - c. click-through rate
,The Web site displayed when a user clicks on an ad is called the:
a. landing page
b. organic result
c. home page
d. start page
e. redirecting page - a. landing page
Which of the following statements holds true for the term cache?
a. it refers to the Internet directory service that allows devices and services to be named and
discoverable.
b. it refers to the process of improving a page's organic search results.
c. it refers to Internet content that can't be indexed be Google and other search engines.
d. it refers to a temporary storage space used to speed computing tasks
e. it refers to software that traverses available Web links in an attempt to perform a given task. -
d. it refers to a temporary storage space used to speed computing tasks
Over 20 percent of Google's revenues come from running ads on:
a. the Android platform
b. its organic search page
c. third-party Web sites
d. competing search engines
e. built-in toolbars - c. third-party Web sites
Why do you suppose Google is offering you 5 GB on Drive for free, free email, free web sites,
etc.?
a. Googles likes me
,b. Googles wants to have more places to place more ads
c. Googles wants to store my information so they can look at it and invade my privacy
d. none of the above - b. Googles wants to have more places to place more ads
Advertisers pay ad partners for _____________ whenever a user responds to an ad by
performing a specified activity such as signing up for a service, requesting material, or making a
purchase.
a. interstitials
b. cost-per-action ads
c. engagement ads
d. pay-per-click ads
e. paid inclusion ads - b. cost-per-action ads
Search engines use ___ to discover documents for indexing and retrieval.
a. caches
b. landing pages
c. web-crawling spiders
d. proxy servers
e. interstitials - c. web-crawling spiders
______ is the primary technology that enables Googles Wallet to make wireless payments with
the wave of a phone.
a. NFC or Near Field Communication
b. Wi-fi
c. IoT or Internet of things
d. Telematics
e. Li-Fi - a. NFC or Near Field Communication
, Which of the following factors contributes to an ad's quality score?
a. number of characters in the ad
b. cost per click
c. cost per impression
d. image richness
e. click through rate - e. click through rate
Which of the following efforts by Google is aimed to encouraging increased smartphone access
worldwide?
a. Tie- up with Facebook to offer search capabilities across social networks
b. The five-year deal with Verizon Wireless to be its preferred search engine
c. Collaboration with Microsoft to offer Office software over the Web
d. Introduction of internet-based ads
e. Giving the Android IOS to mobile phone manufacturers for free - e. Giving the Android
IOS to mobile phone manufacturers for free
How did Dr. Downing improve the organic search results for his Kirk Herbstreit joke in fall 2012
(How would anyone improve such results)?
a. by using Cloud Computing.
b. by using Just-in-Time E-Commerce.
c. by practicing Internet privacy and security legislation.
d. by linking text like "NIU BCS Kirk Herbstreit joke" to ChuckDowning.com from webpages.
e. by using RFID - d. by linking text like "NIU BCS Kirk Herbstreit joke" to
ChuckDowning.com from webpages.
__ are served by ad networks for other customer profiling firms to identify users and record
behavior across multiple Web sites.
