OMIS 351 EXAMINATION QUESTIONS AND 100%
VERIFIED ANSWERS
What is the likely implication of a large and active wiki community? - It becomes more
likely that content is up to date and errors are quickly corrected
CPM refers to - cost per thousand impressions
Which of the following statements holds true of network effects? - It refers to a situation
when the value of a product or service increases as the number of its users expands
Which of the following statements is true about Facebook? - Facebook is highly
profitable, with a growing ad business on mobile platforms
User generated content online means firms may: - all of the above (get early user
feedback of their product and services, need to manage their online image, have positive or
negative effects from viral content, have proprietary information released by employees)
Which of the following is FALSE with regard to peer collaboration, production, and the Sharing
Economy? - Twitter is one of the largest photo-sharing apps in the world
Which of the following statements is true about Airbnb's revenue model? - Airbnb
charges both property owners and guests as part of transactions on their website
Systems distributed throughout the internet that help improve the delivery speeds of Web
Pages and other media, typically be spreading across multiple sites located closer to users are
known as - content delivery networks
The tern content adjacency refers tO; - a concern that an advertisement will run most
offensive material, embarrasing an advertiser and/or degrading their products or brands
For years, which of the following is the only major media category that has seen an increase in
spending? - online advertising
One of Facebook's key resources for competitive advantage is - high switching cost
How are news feeds a source of value for users on Facebook? - It fosters the virality of
information sharing vital to delivering value from the social graph
Which of the following factors suggests that Facebook can offer Google greater competition in
the search engine market? - Much of Facebook's content being inaccessible to standard
search engines
VERIFIED ANSWERS
What is the likely implication of a large and active wiki community? - It becomes more
likely that content is up to date and errors are quickly corrected
CPM refers to - cost per thousand impressions
Which of the following statements holds true of network effects? - It refers to a situation
when the value of a product or service increases as the number of its users expands
Which of the following statements is true about Facebook? - Facebook is highly
profitable, with a growing ad business on mobile platforms
User generated content online means firms may: - all of the above (get early user
feedback of their product and services, need to manage their online image, have positive or
negative effects from viral content, have proprietary information released by employees)
Which of the following is FALSE with regard to peer collaboration, production, and the Sharing
Economy? - Twitter is one of the largest photo-sharing apps in the world
Which of the following statements is true about Airbnb's revenue model? - Airbnb
charges both property owners and guests as part of transactions on their website
Systems distributed throughout the internet that help improve the delivery speeds of Web
Pages and other media, typically be spreading across multiple sites located closer to users are
known as - content delivery networks
The tern content adjacency refers tO; - a concern that an advertisement will run most
offensive material, embarrasing an advertiser and/or degrading their products or brands
For years, which of the following is the only major media category that has seen an increase in
spending? - online advertising
One of Facebook's key resources for competitive advantage is - high switching cost
How are news feeds a source of value for users on Facebook? - It fosters the virality of
information sharing vital to delivering value from the social graph
Which of the following factors suggests that Facebook can offer Google greater competition in
the search engine market? - Much of Facebook's content being inaccessible to standard
search engines
