DPR3711 Assignment 1 (DETAILED ANSWERS) Semester 1 2025 - DISTINCTION GUARANTEED

DPR3711
Assignment 1 Semester 1 2025
Unique #:

Due Date: March 2025



Detailed solutions, explanations, workings
and references.

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, TABLE OF CONTENTS
INTRODUCTION ....................................................................................................... 3
QUESTION 1: DEVELOPING A RESEARCH PROPOSAL ....................................... 3
Overview of the Organisation ................................................................................. 3
Background and Context of the Research Problem ................................................ 4
Research Problem Statement ................................................................................. 5
Literature Review .................................................................................................... 5
Research Method ................................................................................................... 6
Population............................................................................................................... 7
Sampling Method .................................................................................................... 7
Data Collection ....................................................................................................... 8
Data Analysis .......................................................................................................... 9
QUESTION 2: MEDIA MONITORING ........................................................................ 9
QUESTION 3: PUBLIC RELATIONS PLANNING .................................................... 10
Organisation Overview ......................................................................................... 10
Public Relations Plan ............................................................................................ 10
QUESTION 4: CRISIS MANAGEMENT ................................................................... 13
Organisation’s Mission:......................................................................................... 13
Crisis Description .................................................................................................. 13
Public Relations/Communication Objectives ........................................................ 14
Crisis Management Team..................................................................................... 14
Public Relations Actions/Activities ........................................................................ 15
Target Audience ................................................................................................... 16
QUESTION 5: COMPILING A MEDIA LIST/DATABASE ......................................... 16
CONCLUSION ......................................................................................................... 17




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, INTRODUCTION

This assignment focuses on various aspects of public relations (PR), including
research proposal development, media monitoring, PR planning, crisis
management, and media relations. It is designed to test the ability to apply PR
theories and methodologies in real-world scenarios. The first part of the
assignment requires the creation of a research proposal aimed at analyzing
stakeholder perceptions of an organization's social media strategies. This process
will involve formulating a research title, identifying the research problem, and
justifying the chosen research method. The second section tests media
monitoring skills, where students must compile a report based on media stories
about an organization. Furthermore, PR planning will be assessed through the
development of a PR plan for an organization, emphasizing the importance of
strategic objectives, programming, and evaluation. The crisis management
section delves into handling labor disputes, while the media relations component
involves compiling a media list for an organization. This comprehensive
assignment evaluates both theoretical understanding and practical PR
applications.




QUESTION 1: DEVELOPING A RESEARCH PROPOSAL

An Exploratory Investigation of Stakeholder Perceptions of Woolworths
Holdings’ Social Media Strategies




Overview of the Organisation

Woolworths Holdings, founded in 1931, is a leading South African retailer offering
a wide range of quality food, clothing, homeware, and beauty products. The
organization’s mission is to deliver sustainable value to its customers through
superior quality, innovation, and responsible business practices. Guided by
values of integrity, transparency, and exceptional service, Woolworths strives to
maintain a strong connection with local communities while expanding its footprint


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