DPR3711
Assignment 1 Semester 1 2025
Unique Number:
Due Date: March 2025
TABLE OF CONTENTS
INTRODUCTION ....................................................................................................... 3
QUESTION 1: DEVELOPING A RESEARCH PROPOSAL ....................................... 3
Overview of the Organisation ................................................................................. 3
Background and Context of the Research Problem ................................................ 4
Research Problem Statement ................................................................................. 5
Literature Review .................................................................................................... 5
Research Method ................................................................................................... 6
Population ............................................................................................................... 7
Sampling Method .................................................................................................... 7
Data Collection ....................................................................................................... 8
Data Analysis .......................................................................................................... 8
QUESTION 2: MEDIA MONITORING........................................................................ 9
QUESTION 3: PUBLIC RELATIONS PLANNING .................................................... 10
Organisation Overview ......................................................................................... 10
DISCLAIMER & TERMS OF USE
Educational Aid: These study notes are intended to be used as educational resources and should not be seen as a
replacement for individual research, critical analysis, or professional consultation. Students are encouraged to perform
their own research and seek advice from their instructors or academic advisors for specific assignment guidelines.
Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the information in
these study notes, the seller does not guarantee the completeness or correctness of all content. The buyer is
responsible for verifying the accuracy of the information and exercising their own judgment when applying it to their
assignments.
Academic Integrity: It is essential for students to maintain academic integrity and follow their institution's policies
regarding plagiarism, citation, and referencing. These study notes should be used as learning tools and sources of
inspiration. Any direct reproduction of the content without proper citation and acknowledgment may be considered
academic misconduct.
Limited Liability: The seller shall not be liable for any direct or indirect damages, losses, or consequences arising from
the use of these notes. This includes, but is not limited to, poor academic performance, penalties, or any other negative
consequences resulting from the application or misuse of the information provided.
, For additional support +27 81 278 3372
TABLE OF CONTENTS
INTRODUCTION ........................................................................................................ 3
QUESTION 1: DEVELOPING A RESEARCH PROPOSAL ....................................... 3
Overview of the Organisation .................................................................................. 3
Background and Context of the Research Problem ................................................ 4
Research Problem Statement ................................................................................. 5
Literature Review .................................................................................................... 5
Research Method.................................................................................................... 6
Population ............................................................................................................... 7
Sampling Method .................................................................................................... 7
Data Collection........................................................................................................ 8
Data Analysis .......................................................................................................... 8
QUESTION 2: MEDIA MONITORING ........................................................................ 9
QUESTION 3: PUBLIC RELATIONS PLANNING .................................................... 10
Organisation Overview .......................................................................................... 10
Public Relations Plan ............................................................................................ 10
QUESTION 4: CRISIS MANAGEMENT ................................................................... 13
Organisation’s Mission: ......................................................................................... 13
Crisis Description .................................................................................................. 13
Public Relations/Communication Objectives ......................................................... 14
Crisis Management Team ..................................................................................... 15
Public Relations Actions/Activities ........................................................................ 15
Target Audience.................................................................................................... 16
QUESTION 5: COMPILING A MEDIA LIST/DATABASE ......................................... 17
CONCLUSION ......................................................................................................... 18
, For additional support +27 81 278 3372
INTRODUCTION
This assignment focuses on various aspects of public relations (PR), including
research proposal development, media monitoring, PR planning, crisis management,
and media relations. It is designed to test the ability to apply PR theories and
methodologies in real-world scenarios. The first part of the assignment requires the
creation of a research proposal aimed at analyzing stakeholder perceptions of an
organization's social media strategies. This process will involve formulating a
research title, identifying the research problem, and justifying the chosen research
method. The second section tests media monitoring skills, where students must
compile a report based on media stories about an organization. Furthermore, PR
planning will be assessed through the development of a PR plan for an organization,
emphasizing the importance of strategic objectives, programming, and evaluation.
The crisis management section delves into handling labor disputes, while the media
relations component involves compiling a media list for an organization. This
comprehensive assignment evaluates both theoretical understanding and practical
PR applications.
QUESTION 1: DEVELOPING A RESEARCH PROPOSAL
An Exploratory Investigation of Stakeholder Perceptions of Woolworths
Holdings’ Social Media Strategies
Overview of the Organisation
Woolworths Holdings, founded in 1931, is a leading South African retailer offering a
wide range of quality food, clothing, homeware, and beauty products. The
organization’s mission is to deliver sustainable value to its customers through
superior quality, innovation, and responsible business practices. Guided by values of
integrity, transparency, and exceptional service, Woolworths strives to maintain a
strong connection with local communities while expanding its footprint throughout
Africa. The company’s vision emphasizes sustainability, ensuring that its operations
Assignment 1 Semester 1 2025
Unique Number:
Due Date: March 2025
TABLE OF CONTENTS
INTRODUCTION ....................................................................................................... 3
QUESTION 1: DEVELOPING A RESEARCH PROPOSAL ....................................... 3
Overview of the Organisation ................................................................................. 3
Background and Context of the Research Problem ................................................ 4
Research Problem Statement ................................................................................. 5
Literature Review .................................................................................................... 5
Research Method ................................................................................................... 6
Population ............................................................................................................... 7
Sampling Method .................................................................................................... 7
Data Collection ....................................................................................................... 8
Data Analysis .......................................................................................................... 8
QUESTION 2: MEDIA MONITORING........................................................................ 9
QUESTION 3: PUBLIC RELATIONS PLANNING .................................................... 10
Organisation Overview ......................................................................................... 10
DISCLAIMER & TERMS OF USE
Educational Aid: These study notes are intended to be used as educational resources and should not be seen as a
replacement for individual research, critical analysis, or professional consultation. Students are encouraged to perform
their own research and seek advice from their instructors or academic advisors for specific assignment guidelines.
Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the information in
these study notes, the seller does not guarantee the completeness or correctness of all content. The buyer is
responsible for verifying the accuracy of the information and exercising their own judgment when applying it to their
assignments.
Academic Integrity: It is essential for students to maintain academic integrity and follow their institution's policies
regarding plagiarism, citation, and referencing. These study notes should be used as learning tools and sources of
inspiration. Any direct reproduction of the content without proper citation and acknowledgment may be considered
academic misconduct.
Limited Liability: The seller shall not be liable for any direct or indirect damages, losses, or consequences arising from
the use of these notes. This includes, but is not limited to, poor academic performance, penalties, or any other negative
consequences resulting from the application or misuse of the information provided.
, For additional support +27 81 278 3372
TABLE OF CONTENTS
INTRODUCTION ........................................................................................................ 3
QUESTION 1: DEVELOPING A RESEARCH PROPOSAL ....................................... 3
Overview of the Organisation .................................................................................. 3
Background and Context of the Research Problem ................................................ 4
Research Problem Statement ................................................................................. 5
Literature Review .................................................................................................... 5
Research Method.................................................................................................... 6
Population ............................................................................................................... 7
Sampling Method .................................................................................................... 7
Data Collection........................................................................................................ 8
Data Analysis .......................................................................................................... 8
QUESTION 2: MEDIA MONITORING ........................................................................ 9
QUESTION 3: PUBLIC RELATIONS PLANNING .................................................... 10
Organisation Overview .......................................................................................... 10
Public Relations Plan ............................................................................................ 10
QUESTION 4: CRISIS MANAGEMENT ................................................................... 13
Organisation’s Mission: ......................................................................................... 13
Crisis Description .................................................................................................. 13
Public Relations/Communication Objectives ......................................................... 14
Crisis Management Team ..................................................................................... 15
Public Relations Actions/Activities ........................................................................ 15
Target Audience.................................................................................................... 16
QUESTION 5: COMPILING A MEDIA LIST/DATABASE ......................................... 17
CONCLUSION ......................................................................................................... 18
, For additional support +27 81 278 3372
INTRODUCTION
This assignment focuses on various aspects of public relations (PR), including
research proposal development, media monitoring, PR planning, crisis management,
and media relations. It is designed to test the ability to apply PR theories and
methodologies in real-world scenarios. The first part of the assignment requires the
creation of a research proposal aimed at analyzing stakeholder perceptions of an
organization's social media strategies. This process will involve formulating a
research title, identifying the research problem, and justifying the chosen research
method. The second section tests media monitoring skills, where students must
compile a report based on media stories about an organization. Furthermore, PR
planning will be assessed through the development of a PR plan for an organization,
emphasizing the importance of strategic objectives, programming, and evaluation.
The crisis management section delves into handling labor disputes, while the media
relations component involves compiling a media list for an organization. This
comprehensive assignment evaluates both theoretical understanding and practical
PR applications.
QUESTION 1: DEVELOPING A RESEARCH PROPOSAL
An Exploratory Investigation of Stakeholder Perceptions of Woolworths
Holdings’ Social Media Strategies
Overview of the Organisation
Woolworths Holdings, founded in 1931, is a leading South African retailer offering a
wide range of quality food, clothing, homeware, and beauty products. The
organization’s mission is to deliver sustainable value to its customers through
superior quality, innovation, and responsible business practices. Guided by values of
integrity, transparency, and exceptional service, Woolworths strives to maintain a
strong connection with local communities while expanding its footprint throughout
Africa. The company’s vision emphasizes sustainability, ensuring that its operations
