CCI Exam 1
advertising, subscripting or circulation revenue, audience donations, private support - ANS
-name the four major ways media make money
print, electronic, chemical - ANS -What are the primary types of mass media?
populist - ANS -type of media that attract and audience due to popularity
elitist - ANS -type of media that is good for you or teaches you something
economic imperative - ANS -idea that media must make money to stay in business; most
businesses and corporate chains
demassification - ANS -moving away from the old mass media and moving toward fragmented
audiences; giving audience and advertisers more choices
proliferation of media - ANS -Why does demassification happen?
targeted media - ANS -type of media where there is something for everyone and matches an
advertiser with an audience
money, power, and technology - ANS -What are some of the major forces that cause media
industries to change?
public relations - ANS -involves professional planning and communicating to manage
relationships
public, private, nonprofit - ANS -Three different settings of PR
tax payers - ANS -How is PR funded in public businesses?
business - ANS -How is PR funded in private businesses?
donations or grants - ANS -How is PR funded in nonprofits?
research, action planning, communication, evaluation - ANS -What is the four step process for
conducting public relations campaigns?
Ivy Lee - ANS -Who was the first PR professional who changed the image of robber barons?
openness and transparency - ANS -What did Ivy Lee believe in that was new to PR?
advertising, subscripting or circulation revenue, audience donations, private support - ANS
-name the four major ways media make money
print, electronic, chemical - ANS -What are the primary types of mass media?
populist - ANS -type of media that attract and audience due to popularity
elitist - ANS -type of media that is good for you or teaches you something
economic imperative - ANS -idea that media must make money to stay in business; most
businesses and corporate chains
demassification - ANS -moving away from the old mass media and moving toward fragmented
audiences; giving audience and advertisers more choices
proliferation of media - ANS -Why does demassification happen?
targeted media - ANS -type of media where there is something for everyone and matches an
advertiser with an audience
money, power, and technology - ANS -What are some of the major forces that cause media
industries to change?
public relations - ANS -involves professional planning and communicating to manage
relationships
public, private, nonprofit - ANS -Three different settings of PR
tax payers - ANS -How is PR funded in public businesses?
business - ANS -How is PR funded in private businesses?
donations or grants - ANS -How is PR funded in nonprofits?
research, action planning, communication, evaluation - ANS -What is the four step process for
conducting public relations campaigns?
Ivy Lee - ANS -Who was the first PR professional who changed the image of robber barons?
openness and transparency - ANS -What did Ivy Lee believe in that was new to PR?
