SAFE AGILE PRODUCT MANAGEMENT(APM) FINAL EXAM
2024/2025 QUESTIONS AND VERIFIED CORRECT ANSWERS/
ALREADY GRADED A++
The PM may fulfill the role of the _____? - ANSWER Product owner:
defining stories, prioritizing team backlogs, accepting stories, etc.
T or F? PM supports all product aspects - ANSWER True - Acts as
marketing, contact for ales, reviews legal agreements, responses to service
requests, manages valuesteam economics
PMs rely on ___ for development facing concerns - ANSWER Product
Owners
Four dimensions of product management stakeholders - ANSWER
Business goals, getting it off the shelf (shipped), getting it built and
leveraging support
____________ ____________ is an iterative solution development process
that promotes a holistic approach to delighting all stakeholders - ANSWER
Design thinking
Desirable, sustainable, feasible and _________ are the four areas of
design thinking - ANSWER viable
Driving product strategy and execution, communicating vision, managing
program backlog all have to do with what APM area? - ANSWER Feasible
What are the 2 populations of Geoffrey Moore's Crossing the Chasm? -
ANSWER Early adopters and late adopters
What is Design Thinking's double diamond? - ANSWER Understand the
problem, design the right solution
What are the two steps of Understanding the Problem in Design Thinking?
- ANSWER Discover (diverge), Define (converge)
What the two steps of Designing the right solution in Design thinking? -
ANSWER Develop (diverge), Deliver (Converge)
,Focuses on the who, what and why, Determines concepts, opinions and
values, assesses value provided and what internal/external customers will
pay, influences marketing and sales is what research area? - ANSWER
Market Research
Fuses on the how, observes and evaluates what customers and users do,
determines how customers use or will use the product, influences
capabilities and features is what research area? - ANSWER User research
What research area generally aligns to long-term product development
planning horizions? - ANSWER Market research
T or F. Continuous exploration is market research - ANSWER True
What are the 5 populations of diffusion of innovation? - ANSWER
Innovators, early adopters, early majority, later majority and laggards
What kind of data is: Previously collected and published data, and may or
may not address specific questions - ANSWER Secondary data
What kind of data is: custom designed and implemented to answer specific
questions as best as possible? - ANSWER Primary data
Usage analytics/product telemetry, government data and libraries are all
examples of what kind of data? - ANSWER Secondary data
A/B testing, questionnaires/surveys are examples of what kind of Primary
data? - ANSWER Quantitative
SImple surveys, Gemba, innovation games and trade studies are examples
of what kind of Primary Data? - ANSWER Qualitative
What of these are considered user research: Usage analytics, government
data, libraries, syndicated/private data? - ANSWER syndicated/private data
Which of these are considered market research? Choice modeling, conjoint
analysis, questionnaires/surveys or A/B testing? - ANSWER None - they
are all primary market research
,Builds customer empathy with team doing the research, creates vivid,
concrete language and commitment to solve customers problems, forms
the foundation of innovation by letting you explore 'what you don't know you
don't know' are all strengths of what kind of research? - ANSWER
Qualitative research
Is less objective than other market research methods, does not scale to
large numbers of people is not statistically significant are all weaknesses of
what kind of research? - ANSWER Qualitative research
Using segmentation or sampling helps in what area of product
management? - ANSWER research, among other areas
__________ research is often more obtainable and useful with large
complex solutions having: relatively small numbers of customers, a small
number of transactions with each customer, transactions costing hundreds
of thousands to millions of dollars - ANSWER Qualitative
A ______ ________ is a series of questions or data characteristics that are
used to determine if a given person meets the desired respondent profile -
ANSWER Respondent screener
If you have ____ customers in your qualitative study, you can expect to
represent 70-75 percent of market needs - ANSWER 12
If you have ____ customers in your qualitative study, you can expect to
represent 90 percent of market needs - ANSWER 30
Innovation games are _____, serious games designed for _____ market
and customer research - ANSWER collaborative, qualitative
Innovation games leverage cognitive psychology and ____ ____ to create
highly actionable results - ANSWER Organizational behavior
Name one 'What is minimal valuable product' game - ANSWER 20-20
vision, buy a feature, prune the product tree
Name one Innovation Game that helps identify what solution customers
need? - ANSWER Product box, give 'em a hot tub, remember the future
, Speedboat and spiderweb are innovation games that identify what in the
design thinking flow? - ANSWER What is their problem?
___ ____ is the process of dividing a potential market into distinct subsets
with common needs or characteristics in order to focus effort on the most
attractive segment - ANSWER Market segmentation
Define from a market segmentation perspective, what Identifiable is -
ANSWER We can identify its members
Define from a market segmentation perspective, what Measurable is -
ANSWER We can determine its size
Define from a market segmentation perspective, what Significant is -
ANSWER It is large enough to be economically feasible
Define from a market segmentation perspective, what Homogenous is -
ANSWER Members within a segment are similar
Define from a market segmentation perspective, what Heterogenous -
ANSWER Memebers between sgements are distinct
Define from a market segmentation perspective, what Reachable is -
ANSWER Contacted through promotion and distribution efforts
Define from a market segmentation perspective, what Compatible is -
ANSWER Aligned with our mission, strengths and ability
A __ __ __ __ is not a product, service or a specific solution; its the higher
purpose for which customers buy products, services and solutions -
ANSWER Job to be done
This market segmentation tool helps to create segments of customers
facing similar problems, improve the design of operational value streams
and customer experiences and creates opportunities for innovation -
ANSWER Job to be done
What key factors play into the value of a market segment? - ANSWER
current and future size of segment, amount customers are willing to pay for
your product or service, compeitors, substitutes and compliments
2024/2025 QUESTIONS AND VERIFIED CORRECT ANSWERS/
ALREADY GRADED A++
The PM may fulfill the role of the _____? - ANSWER Product owner:
defining stories, prioritizing team backlogs, accepting stories, etc.
T or F? PM supports all product aspects - ANSWER True - Acts as
marketing, contact for ales, reviews legal agreements, responses to service
requests, manages valuesteam economics
PMs rely on ___ for development facing concerns - ANSWER Product
Owners
Four dimensions of product management stakeholders - ANSWER
Business goals, getting it off the shelf (shipped), getting it built and
leveraging support
____________ ____________ is an iterative solution development process
that promotes a holistic approach to delighting all stakeholders - ANSWER
Design thinking
Desirable, sustainable, feasible and _________ are the four areas of
design thinking - ANSWER viable
Driving product strategy and execution, communicating vision, managing
program backlog all have to do with what APM area? - ANSWER Feasible
What are the 2 populations of Geoffrey Moore's Crossing the Chasm? -
ANSWER Early adopters and late adopters
What is Design Thinking's double diamond? - ANSWER Understand the
problem, design the right solution
What are the two steps of Understanding the Problem in Design Thinking?
- ANSWER Discover (diverge), Define (converge)
What the two steps of Designing the right solution in Design thinking? -
ANSWER Develop (diverge), Deliver (Converge)
,Focuses on the who, what and why, Determines concepts, opinions and
values, assesses value provided and what internal/external customers will
pay, influences marketing and sales is what research area? - ANSWER
Market Research
Fuses on the how, observes and evaluates what customers and users do,
determines how customers use or will use the product, influences
capabilities and features is what research area? - ANSWER User research
What research area generally aligns to long-term product development
planning horizions? - ANSWER Market research
T or F. Continuous exploration is market research - ANSWER True
What are the 5 populations of diffusion of innovation? - ANSWER
Innovators, early adopters, early majority, later majority and laggards
What kind of data is: Previously collected and published data, and may or
may not address specific questions - ANSWER Secondary data
What kind of data is: custom designed and implemented to answer specific
questions as best as possible? - ANSWER Primary data
Usage analytics/product telemetry, government data and libraries are all
examples of what kind of data? - ANSWER Secondary data
A/B testing, questionnaires/surveys are examples of what kind of Primary
data? - ANSWER Quantitative
SImple surveys, Gemba, innovation games and trade studies are examples
of what kind of Primary Data? - ANSWER Qualitative
What of these are considered user research: Usage analytics, government
data, libraries, syndicated/private data? - ANSWER syndicated/private data
Which of these are considered market research? Choice modeling, conjoint
analysis, questionnaires/surveys or A/B testing? - ANSWER None - they
are all primary market research
,Builds customer empathy with team doing the research, creates vivid,
concrete language and commitment to solve customers problems, forms
the foundation of innovation by letting you explore 'what you don't know you
don't know' are all strengths of what kind of research? - ANSWER
Qualitative research
Is less objective than other market research methods, does not scale to
large numbers of people is not statistically significant are all weaknesses of
what kind of research? - ANSWER Qualitative research
Using segmentation or sampling helps in what area of product
management? - ANSWER research, among other areas
__________ research is often more obtainable and useful with large
complex solutions having: relatively small numbers of customers, a small
number of transactions with each customer, transactions costing hundreds
of thousands to millions of dollars - ANSWER Qualitative
A ______ ________ is a series of questions or data characteristics that are
used to determine if a given person meets the desired respondent profile -
ANSWER Respondent screener
If you have ____ customers in your qualitative study, you can expect to
represent 70-75 percent of market needs - ANSWER 12
If you have ____ customers in your qualitative study, you can expect to
represent 90 percent of market needs - ANSWER 30
Innovation games are _____, serious games designed for _____ market
and customer research - ANSWER collaborative, qualitative
Innovation games leverage cognitive psychology and ____ ____ to create
highly actionable results - ANSWER Organizational behavior
Name one 'What is minimal valuable product' game - ANSWER 20-20
vision, buy a feature, prune the product tree
Name one Innovation Game that helps identify what solution customers
need? - ANSWER Product box, give 'em a hot tub, remember the future
, Speedboat and spiderweb are innovation games that identify what in the
design thinking flow? - ANSWER What is their problem?
___ ____ is the process of dividing a potential market into distinct subsets
with common needs or characteristics in order to focus effort on the most
attractive segment - ANSWER Market segmentation
Define from a market segmentation perspective, what Identifiable is -
ANSWER We can identify its members
Define from a market segmentation perspective, what Measurable is -
ANSWER We can determine its size
Define from a market segmentation perspective, what Significant is -
ANSWER It is large enough to be economically feasible
Define from a market segmentation perspective, what Homogenous is -
ANSWER Members within a segment are similar
Define from a market segmentation perspective, what Heterogenous -
ANSWER Memebers between sgements are distinct
Define from a market segmentation perspective, what Reachable is -
ANSWER Contacted through promotion and distribution efforts
Define from a market segmentation perspective, what Compatible is -
ANSWER Aligned with our mission, strengths and ability
A __ __ __ __ is not a product, service or a specific solution; its the higher
purpose for which customers buy products, services and solutions -
ANSWER Job to be done
This market segmentation tool helps to create segments of customers
facing similar problems, improve the design of operational value streams
and customer experiences and creates opportunities for innovation -
ANSWER Job to be done
What key factors play into the value of a market segment? - ANSWER
current and future size of segment, amount customers are willing to pay for
your product or service, compeitors, substitutes and compliments
