MNM3714 Digital Marketing
Assignment 01 Semester 01 2025
, In the bustling town of Silverton, Pretoria, Shoniflex Skincare has established itself as a
beacon of natural beauty solutions, aiming to empower women by enhancing their skin
confidence. Recognising the transformative potential of digital marketing, the company
is poised to elevate its online presence and customer engagement through a
meticulously crafted digital marketing plan.
Situation Analysis
Currently, Shoniflex Skincare leverages social media platforms, with a significant focus
on Facebook, to showcase its range of products and share testimonials from satisfied
customers. This approach has fostered a loyal local customer base. However, to
expand its reach and tap into a broader market, a more diversified digital strategy is
essential.
Market research indicates a growing consumer shift towards natural and sustainable
skincare products, driven by increased awareness of health and environmental impacts.
Competitors in the industry are actively engaging in influencer partnerships, content
marketing, and personalized customer experiences to capture this burgeoning market
segment. To remain competitive, Shoniflex Skincare must adapt and innovate its digital
marketing efforts.
Objectives
The primary objectives of Shoniflex Skincare's digital marketing plan are:
- Enhance Brand Awareness: Expand online visibility to reach a national audience.
- Increase Website Traffic: Drive a 30% uptick in website visitors over the next quarter.
- Boost Customer Engagement: Cultivate an interactive online community through
compelling content and personalized interactions.
- Elevate Sales: Achieve a 25% increase in online sales within six months.
Assignment 01 Semester 01 2025
, In the bustling town of Silverton, Pretoria, Shoniflex Skincare has established itself as a
beacon of natural beauty solutions, aiming to empower women by enhancing their skin
confidence. Recognising the transformative potential of digital marketing, the company
is poised to elevate its online presence and customer engagement through a
meticulously crafted digital marketing plan.
Situation Analysis
Currently, Shoniflex Skincare leverages social media platforms, with a significant focus
on Facebook, to showcase its range of products and share testimonials from satisfied
customers. This approach has fostered a loyal local customer base. However, to
expand its reach and tap into a broader market, a more diversified digital strategy is
essential.
Market research indicates a growing consumer shift towards natural and sustainable
skincare products, driven by increased awareness of health and environmental impacts.
Competitors in the industry are actively engaging in influencer partnerships, content
marketing, and personalized customer experiences to capture this burgeoning market
segment. To remain competitive, Shoniflex Skincare must adapt and innovate its digital
marketing efforts.
Objectives
The primary objectives of Shoniflex Skincare's digital marketing plan are:
- Enhance Brand Awareness: Expand online visibility to reach a national audience.
- Increase Website Traffic: Drive a 30% uptick in website visitors over the next quarter.
- Boost Customer Engagement: Cultivate an interactive online community through
compelling content and personalized interactions.
- Elevate Sales: Achieve a 25% increase in online sales within six months.
