Ch 07 Quiz ALREADY PASSED
Which of the following refers to the group of consumers born between 1946 and 1964? - =Baby
Boomers
The personal sense of one's own gender that may or may not correlate with a person's assigned
sex at birth is known as ________. - =gender identity
Which of the following terms refer to the phenomenon in which potential buyers are likely to
follow through on an intended purchase, buy the product repeatedly, and recommend the product
to friends and family? - =Customer stickiness
Which of the following segmentation approaches involves analyzing consumers based on their
needs and wants as they move through getting married, having children, kids moving away to go
to college, and retirement? - =Segmenting by family life cycle
A(n) ________ statement can help the company internally frame how a product is situated in
consumers' minds so that marketing communication remains focused on articulating to
consumers the specific value offered by a product. - =positioning
What do marketers use to visually describe where brands are "located" in the minds of
consumers? - =Perceptual map
Which of the following refers to the process of dividing the total market into different segments
on the basis of customer characteristics, selecting one or more segments, and developing
products to meet the needs of those specific segments? - =Target marketing strategy
When marketers evaluate the attractiveness of each potential segment and decide in which of
these groups they will invest resources to try to turn them into customers, they are engaging in
________. - =targeting
________ is an undesirable situation in which consumers may become confused when an
organization offers too many product choices. - =Oversegmentation
Which of the following refers to the group of consumers born between 1946 and 1964? - =Baby
Boomers
The personal sense of one's own gender that may or may not correlate with a person's assigned
sex at birth is known as ________. - =gender identity
Which of the following terms refer to the phenomenon in which potential buyers are likely to
follow through on an intended purchase, buy the product repeatedly, and recommend the product
to friends and family? - =Customer stickiness
Which of the following segmentation approaches involves analyzing consumers based on their
needs and wants as they move through getting married, having children, kids moving away to go
to college, and retirement? - =Segmenting by family life cycle
A(n) ________ statement can help the company internally frame how a product is situated in
consumers' minds so that marketing communication remains focused on articulating to
consumers the specific value offered by a product. - =positioning
What do marketers use to visually describe where brands are "located" in the minds of
consumers? - =Perceptual map
Which of the following refers to the process of dividing the total market into different segments
on the basis of customer characteristics, selecting one or more segments, and developing
products to meet the needs of those specific segments? - =Target marketing strategy
When marketers evaluate the attractiveness of each potential segment and decide in which of
these groups they will invest resources to try to turn them into customers, they are engaging in
________. - =targeting
________ is an undesirable situation in which consumers may become confused when an
organization offers too many product choices. - =Oversegmentation
